Saif Labib

Kellogg Tolaram Noodles Egypt Llc

• Business Development & new Initiatives ManagerFull Time

  Sep 2021 - Jul 2023 -1 yr, 10 months

  Egypt , Cairo

  • Job Details:Develop a growth strategy focused both on financial gain and customer satisfaction. • Conduct research to identify new markets and customer needs.• Build long-term relationships with new and existing distributors, Mega wholesalers, Mega Channels and Exports. • Generation of new business opportunities with the intention of creating more sales/revenue • When appropriate, pitch business development ideas and strategies at boardroom level • Monitor, Review and analyze records of sales, revenue, invoices etc. • Eliciting continued and, ideally, increased spend with current distributors & channels. • Work closely with the designated sales team to strategize more effective sales methods. • Establish & initiate new projects for continuous improvement to maintain smooth work flow focusing on cost reduction, efficiency improvement and Revenue growth.
• Marketing & Trade Marketing ManagerFull Time

  Oct 2020 - Aug 2021 -10 months

  • Job Details:• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. • Review Market Research and focus groups to ensure effectiveness of marketing strategy and initiate developing products accordingly (New innovations and Flavors). • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. • Develop pricing strategies, balancing firm objectives and customer satisfaction. • Review Market Research insights from Research Channels and Retail and wholesale scanning team to develop strategic Marketing objectives. • Compile lists describing product or service offerings.• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. • Consult with product development personnel on product specifications, such as design, color, or packaging. • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. • Participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. • Confer with legal staff to resolve problems, such as copyright, infringement, or royalty sharing with outside producers or distributors. • Conduct economic or commercial surveys to identify potential markets for products or services. • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. • Design & Initiate BTL activities for acquiring more category users to enhance the brand recall and positioning. • Manage the ATL Campaigns, TV, Digital and outdoors.
• Regional Sales & Trade Marketing ManagerFull Time

  Jan 2019 - Sep 2020 -1 yr, 8 months

  Egypt , Cairo

  • Job Details:Developing and implementing sales strategies for increase of market share and profitability on a sustainable basis in line with Annual Business Plan. • Responsible for achieving annual Volume & Profitability objectives in terms of primary & secondary sales. • Direct the Sales team and establish sales targets, help them in breaking the same geographically, monthly, weekly & daily targets. • Expand Direct Coverage across the country according to the existing opportunities. • Ensure that company’s Fundamentals are applied by the distributors. • Align the company’s Yearly Activity calendar with the Trade Marketing department & ensure that the ROI of each activity is applied in terms of incremental volume. • Enhance Distributor Sales Team Capability by providing ongoing training by regional managers. • Manage implementation & development of distributors reporting System to match required standards from the output report. • Ensure Proper Implementation of Distributors Management System. • Participate in the Commercial Planning process through developing accurate forecasts & customer plans. • Work towards reduction in cost with optimum quality of product development. • Work together with Subsidiaries Plans with the distributors to ensure route coverage, competitor activity & search for new opportunities across regions. • Collaborate with the Marketing Team to ensure that marketing support is available for promotions, to improve the visibility of the Products. • Ensure Implementation of Distributors Operational KPIs & Route to market efficiency. • Leverage COMPANY’S Portfolio by Launching & introducing new products throughout the market & follow up on the availability, performance & pricing. • Manage and lead the on-ground activations. • Manage the process design and lead the distribution of POSMs and the controlling process
• Finance ManagerFull Time

  Feb 2018 - Dec 2018 -10 months

  Egypt , Cairo

  • Job Details:• Direct or coordinate an organization's financial or budget activities to fund operations, maximize investments, or increase efficiency. • Analyze operations to evaluate performance of a company or its staff in meeting objectives or to determine areas of potential cost reduction, program improvement, or policy change. • Direct, plan, or implement SOPs, objectives, or activities of organizations or businesses to ensure continuing operations, to maximize returns on investments. • Prepare budgets for approval, including those for funding or implementation of programs. • Confer with board members, organization officials, or staff members to discuss issues, coordinate activities, or resolve problems. • Implement corrective action plans to solve organizational or departmental problems. • Negotiate or approve contracts or agreements with suppliers, distributors, or other organizational entities. • Coordinate the development or implementation of budgetary control systems, recordkeeping systems, or other administrative control processes. • Review reports submitted by staff members to recommend approval or to suggest changes. • Interpret and explain policies, rules, regulations, or laws to organizations, government or corporate officials, or individuals. • Prepare or present reports concerning activities, expenses, budgets, government statutes or rulings, or other items affecting businesses or program services. • Administer programs for selection of sites, construction of buildings, or provision of equipment or supplies. • Direct or conduct studies or research on issues affecting company financial situation. • Direct or coordinate activities of businesses or departments concerned with Pricing, Commercial budget, Expansion plans. • Refer major policy matters to elected representatives for final decisions. • Direct or coordinate activities of businesses involved with buying or selling investment products or financial services. • Serve as liaisons between organizations, shareholders, and outside organizations. • Attend and participate in meetings of municipal councils or council committees. • Represent organization or promote company objectives at official functions, or delegate representatives to do so