Safwan Joudallah

Marketing DirectorFull Time

• Job Details:Highlights: • Enhanced stationary sales by 10% by incorporating new stationary brands to the company collection. Established an E- Commerce template to promote company products Key Profile: • Focus on enhancing organizational market penetration by setting up an effective distribution network across the target market segment. • Coordinate activities related to setting up e-commerce website including online prices and promotions to enhance traffic. • Define & implement branding strategy in coordination with brand managers. Assess performance of individual brands and implement effective remedial measures for accomplishing brand targets. • Set up and ensure compliance to annual marketing calendar for aligning advertising campaigns and promotional events. • Prepare business forecasts, marketing & sales budgets, deploying adequate resources to meet objectives, and control costs. • Assess market trends, competitor activities and product pricing to realign business strategies based on potential impact on organizational business. • Conduct visits to company’s branches, key accounts, different customer segments to check campaigns’ progress, customers’ feedback, as well as market reaction towards the company’s activities / products. • Follow up with vendors and other stakeholders for maintaining updated inventory of stocks based on organizational standards as well as implementing plans to liquidating dead and slow moving stocks. • Manage day to day administrative aspects and ensure seamless operations in coordination with organizational policies and procedures. • Evaluate team performance and render productivity enhancement feedback. Organize training sessions for team members based on identified training needs and other related factors. • Prepare and present various status reports for the senior management and other stakeholders to enable effective decision making.

Deputy General Manager OperationsFull Time

• Job Details:Key Profile: • Managed day to day operations of the organization functioning as supplier to the construction industry for discs and blades for stone, marble, granite and steel. • Defined and implemented performance metrics for accomplishing strategic organizational objectives. Set up financial plans & budgets in coordination with the senior management and other stakeholders. • Followed up with financial institutions and banks to source funds for capital expansion and operational requirements. • Coordinated logistics related to movement of material to and from the company warehouses, tracked critical shipments to customers in role as primary point of contact for key customers. • Negotiated with vendors and suppliers, finalized commercial and service terms, and signed contracts for procuring materials. Followed up with functional heads to minimize reorder quantities to avoid any stock-out situations. • Assessed stock transactions and monitored inventory levels, optimized inventory holding and reduced costs to meet market demands for products. • Partnered with the sales and marketing teams in implementing sales strategies, and executing promotional and advertising campaigns. • Managed development of HR policies and procedures, enforced compliance and initiated disciplinary measures in cases of major policy deviations. • Assessed staffing requirements across departments, conducted recruitments in collaboration with the HR Manager, and hired competent professionals. • Conducted employee appraisals, identified top and average performers and finalized on salary hikes and promotions. • Set up employee retention policy and reduced employee turnover; conducted training programs for employees.

Marketing ManagerFull Time

• Job Details:Highlights: • Successfully conceptualized and implemented promotional campaigns across 35 retail outlets leading to significant increase in sales of major brands. • Assessed effectiveness of campaigns and presented results to the top management. Diversified the company portfolio by adding computers and accessories in addition to the existing mobiles. • Contributed significantly in managing the distribution channel for Nokia across Syria Key Profile: • Involved in planning and implementing initiatives in Syria for brands such as Sony Ericsson, iPhone, ACER Computers, HP Computers, and Sony Games (products marketed included cellular phones, accessories and electronics). • Defined and implemented marketing plans for Sudan and Iraq (remotely) including advertising and promotional campaigns. • Designed marketing plans and strategies including nation-wide marketing activities to enhance customer base and accomplish growth targets. • Guided the marketing and sales teams deployed at various locations. Maintained high standards of customer service across company showrooms and company branches though innovative service strategies and after-sales service, and ensured high customer retention rates. • Assessed and compared organization as well as competitor products (features, market performance, pricing design etc.) to realign business strategies. • Designed and implemented annual advertising plan and implemented promotional events in collaboration with retailers at all customer levels across the country. • Planned and implemented product launches in coordination with the PR and channel marketing teams, improved footfalls to outlets and increased sales. • Managed merchandising function (selection, procurement and sale of products) across all retail stores. Rendered consultancy on store outlay and displays. • Assessed customer requirements/demands based on collated market information and sales in terms of forecasted and actual figures. • Updated business status to the senior management and other stakeholders using detailed reports and presentations to enable effective decision making. • Prepared reports for the top management detailing the sales performance, highlighted key issues and facilitated decision making.