Saffa Essam El-Kholy

Communications ConsultantFull Time

• Job Details:Responsible for triggering a shift in hearing aids sales from the ENT doctors to the end consumers.

Project Manager and Communication ConsultantFull Time

• Job Details: In charge of planning and implementing an awareness campaign for Hepatitis Virus C;  Developed the optimistic concept of the campaign;  Created the campaign hotline and supervised agents training;  Planned and executed the advertising plan;  Directed the TV ad shoot;  Negotiated the ad placement on various TV stations and print media;  Finalized the sponsorship deal with “Wahid min el Nas” TV program;  Organized a press conference in Kasr El-Eini;  Worked on sustaining maximum TV ad Press coverage for press conference;  Organized media awareness workshop;  Planned various awareness lectures for Virus C patients in various governorates...

Communication Consultant - World Aids DayFull Time

• Job Details: Created the concept of producing an attractive cartoon illustrated yearbook to highlight the plea of AIDS patients with discrimination as opposed to just placing solid figures and data;  Wrote all the material and edited it for print;  Developed the stories with the cartoonist;  Worked with the print agency to produce the desired booklet.