SOHA Ismail Farghal

Ultrasound Application & Marketing Manager , Egypt & africaFull Time

• Job Details:Suggest Yearly Marketing Plan/Budget & manage its execution.Organize Participation at important Events;Choose a proper participation package, best location & finalizing contract & Payments.Choose a booth design including agreement,Rollups,Popup,Ads, lucky draw,giveaways .etc. Arrange professional photographer & Ushers,Organize machines to show on our booth & manage distributors’ team who will join us ,Follow up arrangements of a sponsored symposium (Speaker & my Topic).Submit Reports, Briefs & articles.Prepare Standalone events.Working on establishing SonoScape Training Centers from plan to setup & operation. Establishing & follow up of SonoScape Social Media & Digital Marketing. These includes adding posts, ads, Jobs, replying messages & follow up customers complaints/requests. Set up reference sites, prepare Testimonials & Video Interviews for Customers & KOLs. Assist SonoScape & distributors’ sales introducing company’s products via presentation and demos to potential customers then feedback customers’ questions and queries.Tender project support: help the team to complete the technical Specs. Help customers make best use of product system via best configuration, image optimization, enhanced workflow ,2D, Doppler & 3D/4D Training. Collect typical images from our machines.Collect distributors and end-users’ feedback; summarize and analyze customer requirements for product development and upgrade.Train distributors' sales,marketing teams & clinical application specialists for product demonstration and operation.Training to end users. Special projects as Market research,Keep a good KOLs relationship.Evaluate new products and bring feedback for product positioning Strategy and further improvement.

Ultrasound Application & Marketing ManagerFull Time

• Job Details:Manage a future group of US Application Specialist,Suggest Yearly Marketing Plan/Budget & manage its execution.Organize Participation at important Events;Choose a proper participation package, best location & finalizing contract & Payment via coordination with Financial & legal departments,Choose a booth design including agreement,Rollups,Popup,Ads, lucky draw,giveaways .etc. Arrange professional photographer & Ushers,Organize machines to show on our booth & manage distributors’ team who will join us ,Follow up arrangements of a sponsored symposium (Speaker & my Topic).Submit Reports, Briefs & articles.Prepare Standalone events.Manage Mindray Training Centers all over Egypt from plan to setup & operation.Follow up of Mindray Egypt Facebook Page. Established a Facebook Group & working on a new Ultrasound page for Mindray Egypt Us; include adding posts, ads, Jobs, replying messages & follow up customers complains/requests. Promotion of Facebook Group & pages.Set up reference sites, prepare Testimonials & Video Interviews for Customers & KOLs. Assist Mindray & distributors’ sales introducing company’s products via presentation and demos to potential customers then feedback customers’ questions and queries.Tender project support: help the team to complete the technical Specs. Help customers make best use of product system via best configuration, image optimization, enhanced workflow ,2D, Doppler & 3D/4D Training. Collect typical images from our machines.Collect distributors and end-users’ feedback; summarize and analyze customer requirements for product development and upgrade.Train the sales team of the distributors & clinical application specialists for product demonstration and operation.Training to end users. Special projects as Market research,Keep a good KOLs relationship ,Formulated an agreement to manage multiple distributors & a Training Centers Management Plan Evaluate new product and bring feedback for product positioning Strategy and further improvement.

Resident Of Obstetrics & GynecologyFull Time