
Sara Hussein El Hamamy
Marketing Lead at Sazience Technology
Maadi, Cairo, EgyptWork Experience
Marketing LeadFull Time
Sazience Technology
May 2024 - Present -1 yr, 1 month
United Arab Emirates , Dubai
- Job Details:-Led strategic marketing communications initiatives for Sazience across the Middle East and Africa, enhancing brand visibility and engagement. -Developed and executed integrated marketing campaigns, resulting in a significant increase in lead generation and market penetration in targeted regions. -Collaborated with cross-functional teams to launch innovative products and services, tailoring messaging to resonate with diverse cultural markets. -Managed social media presence and content strategy, driving community engagement and growing follower base across multiple platforms. -Established and maintained relationships with key stakeholders, partners, and influencers to amplify brand reach and impact. -Oversaw the production of marketing materials, ensuring consistency in messaging and alignment with brand standards. -Conducted market research and analysis to identify trends and insights, informing strategies for continuous improvement in marketing efforts. - Coordinated and participated in industry events and trade shows, representing Sazience and strengthening brand presence in strategic markets. (GITEX Global 2024 in Dubai) (Tanzania Cycle Meeting)
Marketing Communications ManagerFull Time
- Job Details:Served as Marketing Manager at Pmaestro, overseeing all marketing activities for the company and its startup incubation projects in logistics, proptech, and fintech sectors. Developed and implemented digital marketing strategies to enhance online presence, resulting in increased engagement and brand recognition. Managed the creation and maintenance of the company website, ensuring content accuracy and alignment with branding guidelines. Coordinated and participated in on-ground events, including industry summits and panel discussions, to promote Pmaestro and its projects. Produced and hosted a podcast aired on company channels, engaging industry leaders and showcasing Pmaestro’s commitment to digital transformation. Fostered brand image through the development of marketing materials and campaigns that resonated with target audiences. Collaborated with cross-functional teams to drive integrated marketing efforts and support the launch of innovative technology solutions for clients
Marketing Manager/ Account DirectorFull Time
- Job Details:• Communicating and negotiating with ad agencies, employees, marketing staff, editors, and writers • Analyzing customer feedback and campaign performance • Coordinated conferences and events logistics and publicity; including public relations, advertising, collateral material design, production, and distribution. (Med lab conference 2022 in Dubai – Nova Biomedical conference in Croatia 2022- Africa Health ExCon 2023 in Egypt) • Planned huge marketing campaigns close with UPA and Ministry of Health حملات 100 مليون صحة • Managing account managers team in ABG advertising agency and handling all clients requirements as well as making sure to deliver them on time.
Senior Marketing Communications ExecutiveFull Time
- Job Details:-Build and manage rich content that attracts qualified audience to our owned properties. -Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content. -Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. -Build and manage the company's social media profiles and presence, including Facebook, YouTube, and websites. -Collaborate with marketing teammates to maintain a consistent brand voice and message across TVC, digital campaigns and radio campaigns. -Collaborate with all developers (ERA partners) to assure delivering same consistent messages to help in marketing for all their projects. -Brand positioning for ERA in the market by digital campaigns/Outdoors/Expos. -Lead external agencies, to effectively manage events, real estate expos, presentations, promotional materials, and online activities. -Website developing with cooperation of programmers. -Manage technical aspects of key marketing systems (CRM) used to generate, distribute, and report on leads. -Prepare and monitor the marketing budget on a quarterly and annual basis. -Oversee and approve marketing materials. -Managing and coordinating marketing and creative staff.
Education
Bachelor's Degree in Management Information System
Modern Academy in Maadi (MAM)Jan 2008 - Jan 2012 - 4 yr
High School - Thanaweya Amma
orouba language schoolJan 2008
Languages
English
FluentArabic
FluentFrench
Advanced
Training & Certifications
Digital Marketing
E-commerce·2015Soft Skills
EDGE ·2015