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Sara Hussein El Hamamy

Marketing Lead at Sazience Technology

Maadi, Cairo, Egypt

Work Experience

  • Marketing LeadFull Time

    Sazience Technology

    May 2024 - Present -1 yr, 1 month

    United Arab Emirates , Dubai

    • Job Details:-Led strategic marketing communications initiatives for Sazience across the Middle East and Africa, enhancing brand visibility and engagement. -Developed and executed integrated marketing campaigns, resulting in a significant increase in lead generation and market penetration in targeted regions. -Collaborated with cross-functional teams to launch innovative products and services, tailoring messaging to resonate with diverse cultural markets. -Managed social media presence and content strategy, driving community engagement and growing follower base across multiple platforms. -Established and maintained relationships with key stakeholders, partners, and influencers to amplify brand reach and impact. -Oversaw the production of marketing materials, ensuring consistency in messaging and alignment with brand standards. -Conducted market research and analysis to identify trends and insights, informing strategies for continuous improvement in marketing efforts. - Coordinated and participated in industry events and trade shows, representing Sazience and strengthening brand presence in strategic markets. (GITEX Global 2024 in Dubai) (Tanzania Cycle Meeting)
  • Marketing Communications ManagerFull Time

    Pmaestro

    Jan 2024 - May 2024 -4 months

    Egypt , Cairo

    • Job Details:Served as Marketing Manager at Pmaestro, overseeing all marketing activities for the company and its startup incubation projects in logistics, proptech, and fintech sectors. Developed and implemented digital marketing strategies to enhance online presence, resulting in increased engagement and brand recognition. Managed the creation and maintenance of the company website, ensuring content accuracy and alignment with branding guidelines. Coordinated and participated in on-ground events, including industry summits and panel discussions, to promote Pmaestro and its projects. Produced and hosted a podcast aired on company channels, engaging industry leaders and showcasing Pmaestro’s commitment to digital transformation. Fostered brand image through the development of marketing materials and campaigns that resonated with target audiences. Collaborated with cross-functional teams to drive integrated marketing efforts and support the launch of innovative technology solutions for clients
  • Marketing Manager/ Account DirectorFull Time

    United Group For Engineering Business

    Oct 2020 - Jan 2024 -3 yrs, 3 months

    Egypt , Cairo

    • Job Details:• Communicating and negotiating with ad agencies, employees, marketing staff, editors, and writers • Analyzing customer feedback and campaign performance • Coordinated conferences and events logistics and publicity; including public relations, advertising, collateral material design, production, and distribution. (Med lab conference 2022 in Dubai – Nova Biomedical conference in Croatia 2022- Africa Health ExCon 2023 in Egypt) • Planned huge marketing campaigns close with UPA and Ministry of Health حملات 100 مليون صحة • Managing account managers team in ABG advertising agency and handling all clients requirements as well as making sure to deliver them on time.
  • Senior Marketing Communications ExecutiveFull Time

    ERA commercial Egypt

    Sep 2018 - Oct 2020 -2 yrs, 1 month

    Egypt , Cairo

    • Job Details:-Build and manage rich content that attracts qualified audience to our owned properties. -Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content. -Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. -Build and manage the company's social media profiles and presence, including Facebook, YouTube, and websites. -Collaborate with marketing teammates to maintain a consistent brand voice and message across TVC, digital campaigns and radio campaigns. -Collaborate with all developers (ERA partners) to assure delivering same consistent messages to help in marketing for all their projects. -Brand positioning for ERA in the market by digital campaigns/Outdoors/Expos. -Lead external agencies, to effectively manage events, real estate expos, presentations, promotional materials, and online activities. -Website developing with cooperation of programmers. -Manage technical aspects of key marketing systems (CRM) used to generate, distribute, and report on leads. -Prepare and monitor the marketing budget on a quarterly and annual basis. -Oversee and approve marketing materials. -Managing and coordinating marketing and creative staff.
  • Education

    • Bachelor's Degree in Management Information System

      Modern Academy in Maadi (MAM)

      Jan 2008 - Jan 2012 - 4 yr

    • High School - Thanaweya Amma

      orouba language school

      Jan 2008 

    Skills

    • Marketing
    • journalism
    • Advertising
    • Social Media
    • Content
    • Digital Marketing
    • media
    • Creative Ideas

    Languages

    • English

      Fluent
    • Arabic

      Fluent
    • French

      Advanced

    Training & Certifications

    • Digital Marketing

      E-commerce·2015
    • Soft Skills

      EDGE ·2015
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