Rokaya abdo

Intern - Digital Marketing Specialist

• Job Details:Mastered marketing foundations, consumer behavior, and branding strategies. Developed content strategies and optimized campaigns across social media platforms (Facebook, Instagram, LinkedIn, TikTok, Snapchat). Executed Google Ads and mobile marketing campaigns to drive traffic and sales. Utilized CRM tools to enhance customer engagement and relationship management. Analyzed performance metrics to measure and report on digital marketing effectiveness. Managed affiliate marketing and optimized budgets for maximum ROI. Applied e-commerce and email marketing strategies for lead generation and conversions. Led a capstone project, creating a comprehensive digital marketing plan, explored prompt engineering for content automation and AI-driven marketing.