RIMON Abdel Messieh Zaki

Marketing Campaigns & Communication ManagerFull Time

• Job Details:• Responsible for management and delivery capability for the implementation and evaluation of all marketing (outbound & inbound) campaigns across all channels. • Responsible for all GTM activities & tracking for campaigns across all channels. • Work on proposition & product briefs to develop campaign briefs across all channels. (web, social media, retail, customer care, IVR & customer messaging with various language) • Drive & implement loyalty & retention programmes. • Leading the communication team & supervise all campaigns’ materials before execution. • Supervise the copywriting for all BTL & ABT communications. • Responsible for providing direction on the appropriate targeting and testing strategies to achieve both customer and campaign objectives, • Proven understanding of the campaign cycles, the relevant test and learn strategies and experience in working with large customer bases, in data rich & direct marketing. • Responsible for Conducting periodic focus groups with the Northern Arab Segment (Egypt, Lebanon, Syria, Algeria, Tunisia, Morocco) to understand customers’ needs & desires in terms of products & offers, type of communication & message clarity, VAS, ring back tones, network quality….etc • Monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for each segment • Develop and execute accurately targeted communication plans with clearly defined campaign KPIs. • Arrange for specific events for different segments. • Manage the telesales team for selling, up selling & cross selling campaigns, including (training, script generation, operations, setting target & other KPIs) • Drive operational processes and establish procedures and service standards for business excellence to deliver enhanced customer experience. • Set up and roll out operations: managing initial recruitment, capability building and establishing systems. • Evaluate all marketing campaigns across all channels, review and ensure course corrections where required. • Approval/clearances from relevant departments and authority levels for communication plans. • Manage launch documentation; test campaign effectiveness through pilots, evaluate all elements including Offer, Channel, Customer experience and all touch points. • Responsible for the RFP business process for acquiring a new Multi-Channel Campaign Management with top industry leaders (IBM –Unica, Pega – Chordiant, Oracle, ALU). • Conducted detailed analysis / impact assessment & future roadmap for shortlisted vendors as a single M-CCM solution supplier • Providing direction on the appropriate targeting, testing and learning strategies to achieve both customer and campaign objectives. • Giving direction and input to predictive and descriptive statistical models to assist with campaign targeting.

Credit Control & Collection ManagerFull Time

• Job Details:• Ensure complete and accurate bill reconciliation, printing and dispatch to customers, for consumer & business customers. • Lead a team of credit control Supervisors to monitor the weekly aging analysis for payments due and plan follow up activities accordingly in order to enable collection within the credit period specified thereby ensuring minimum bad debts and achieving the agreed collection targets. • Effective allocation of resources; implementation of Headcount models for Inbound, Outbound and Back office teams • Ensure customer satisfaction and maintain a long term relationship. • Work closely with legal department & debt collection agencies for suspended/deactivated customers. • Review and monitor the ageing report with the Receivables Team and the GM Finance on a weekly basis in order to identify issues and discrepancies/disputes in a timely manner thereby enabling quick corrective action. • Manage debt collection activities for all categories of customers • Manage the overall credit policies and procedures. • Maximize company cash flow and minimize credit risks and bad debts. • Achieve balance between debt recovery and company image by planning, motivation and control. • Analyze, strategize to increase Cash flow, Roll rate, and mitigate Bad debts. • Establish all required Systems for Billing (BSCS), Collection application (Web-site in-house application and Siebel). • Lead the team to achieve a timely and smooth end-end Collection process. • Contributed to Customer Life Cycle analysis; Gap identification and prepare the resolution plan.