Basic Info

Remah El-Tohamy

More than 15 years

Cairo, Egypt

Master's Degree

Senior Management

Work Experience

Commercial Director at Tabarak Holding

Experience Details

Commercial Director

Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

A High-level Executive leading the organization through the commercial landscape and advising upper management about new markets to explore. Oversee product development, identifying new market opportunities, determining the optimal pricing to balance profit with customer/client satisfaction, and directing marketing operations.


Company Details

Tabarak Holding

Cairo, Egypt

101-500 employees

Real Estate/Property Management

www.tabarakholding.com

Oct 2015 to present (1 year 2 months)
Director of Marketing at Master Marks

Experience Details

Director of Marketing

Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

Developed and managed tough brands in the the real estate field;
Abraj Misr, Tabarak Holding, High Art, Metawee Group and Mena for real estate.
Projects:
90 Avenue - New cairo
Art City - Nasr City ring Road
Sabiduria - North Coast
Florenta - M plateau
La Vida - New Heliopolis
Mena City Central - Downtown Cairo
Emirates Heights - North Coast


Company Details

Master Marks

Cairo, Egypt

11-50 employees

Real Estate/Property Management, Marketing and Advertising, Management Consulting

www.master-marks.com

Oct 2011 to Sep 2015 (3 years 11 months)
Director of Marketing at Tabarak Holding

Experience Details

Director of Marketing

Marketing/PR/Advertising , Operations/Management

Manager

Developed Corporate strategy
Developed and managed integrated market plans of company projects;
90 Avenue
Fantasia
Capital East


Company Details

Tabarak Holding

Cairo, Egypt

101-500 employees

Real Estate/Property Management

www.tabarakholding.com

Mar 2010 to Oct 2011 (1 year 7 months)
Group Marketing Manager at Delta Group

Experience Details

Group Marketing Manager

Marketing/PR/Advertising , Operations/Management

Manager

Industry: FMCG, Retail and distribution
Company: Delta Group/Cairo. Heliopolis
Brands: TCBY Ice Cream / Marriott Bakery / Sony Ericsson / LG Mobile / RadioShack /Siemens Gigaset

Achievements
Siemens Gigaset acquired almost 30% of the cordless phones’ market in Egypt in 2008.
Establish mobile shop chain as the market leader in mobile retail market
Establish RadioShack as the market leader in electronics retail market
Successful market penetration strategy of TCBY ice cream resulted in almost 15% market share/6months in addition to market domination in the Touristic cities such as; Sharm El Sheikh and Hurgada


Company Details

Delta Group

Cairo, Egypt

More than 1000 employees

Retail, Consumer Electronics , Wholesale Trade

N/A

Apr 2003 to Jan 2010 (6 years 9 months)
Marketing Manager at RadioShack Middle East

Experience Details

Marketing Manager

Marketing/PR/Advertising , Operations/Management

Manager

Obtained the distribution license of 7 major brands like; Thomson, JBL harman kardon, Infinity, Peecker Sound, Gem Sound & Vanson that consisted 40% of the total LE sales & added 14% to the gross profits.
Restructured the Pricing strategy of approximately 3000 Items, which resulted in a remarkable growth of the market share in a highly competitive market.
Developed multiple loyalty programs that increased the wallet share earnings by an average of 10% per customer.
Participated in opening of more than 15 RadioShack stores all over Egypt and the Middle East
Developed a product management strategy that increased both turn over & cash flow.


Company Details

RadioShack Middle East (multinational)

Cairo, Egypt

501-1000 employees

Retail, Consumer Electronics

www.radioshackegypt.com

Feb 2000 to Mar 2003 (3 year 0 month)
Show Room Manager at RadioShack Middle East

Experience Details

Show Room Manager

Operations/Management

Manager

Achieved the highest store’ sales figures 6 months in a row.
Turned 2 stores from losing ground into profit centers
Developed and launched a new concept of "​ shop in shop" under the name Audio Center in 3 RadioShack stores
Staff training


Company Details

RadioShack Middle East (multinational)

Cairo, Egypt

501-1000 employees

Retail, Consumer Electronics

www.radioshackegypt.com

Aug 1998 to Jan 2000 (1 year 5 months)
Senior Marketing Specialist at KMC

Experience Details

Senior Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

Participated in managing major international brands in Egypt market of dental supplies
Ultradent USA INC., Discus Dental, Zoom & BreathRX
Key account management
Developed multiple promotion programs
Presenting scientific papers


Company Details

KMC

Cairo, Egypt

51-100 employees

Medical Devices and Supplies

N/A

Jul 1996 to Jul 1998 (2 years)
Marketing Specialist at KMC

Experience Details

Marketing Specialist

Marketing/PR/Advertising

Entry Level

Scientific promoter
Developed multiple promotion programs
Presenting scientific papers
Participated in organizing many events and conferences


Company Details

KMC

Cairo, Egypt

N/A

Medical Devices and Supplies

N/A

Jun 1996 to May 1991 (5 years 1 month)

Achievements


-successfully launched 2 new projects worth more than 7 Billion EGP.
-Restructured the organization front line
-Achieved targeted Revenues
-Strategically Re-positioned the brand portfolio




-Launched and managed multiple brands' portfolio in the real estate industry in various locations across Egypt;New Cairo, North Coast, kattameya, Cairo Alex desert Road and, Ras Sudr



- Siemens Gigaset acquired almost 30% of the cordless phones’ market in Egypt in 2008.
- Established mobile shop chain as the market leader in mobile retail market
- Established RadioShack as the market leader in the consumer electronic goods
- Successful market penetration strategy of TCBY ice cream resulted in almost 8% market share in addition to market domination in the Touristic cities such as; Sharm El Sheikh and Hurgada.



- Obtained the distribution license of 7 major brands like; Thomson, JBL harman kardon, Infinity, Peecker Sound, Gem Sound & Vanson that consisted 40% of the total LE sales & added 14% to the gross profits.
- Restructured the Pricing strategy of approximately 3000 Items, which resulted in -a remarkable growth of the market share in a highly competitive market.
- Developed multiple loyalty programs that increased the wallet share earnings by an average of 10% per customer.
- Participated in opening of more than 15 RadioShack stores all over Egypt and the Middle East
- Developed a product management strategy that increased both turn over & cash flow.



- Achieved the highest store’ sales figures 6months in a row.
-Turned 2 stores from losing ground into profit centers
- Launched a profitable concept of shop in shop under the name Audio Center in 3
RadioShack stores


Education

International Marketing Management in Advanced Marketing

Education Details

International Marketing Management

Advanced Marketing

University of Cambridge, United Kingdom

A / Excellent / 85 -100%

Global Marketing Marketing Management Marketing Strategies Marketing Communications

N/A

University of Cambridge
2004 - 2006
Bachelor of Dentistry in Dentistry

Education Details

Bachelor of Dentistry

Dentistry

Cairo University, Egypt

C / Good / 65 - 75%

Oral and Dental surgery

N/A

Cairo University
1984 - 1990
High School - Thanaweya Amma

High School Details

Thanaweya Amma

nokrashy secondary school

Egypt

1984

A / Excellent / 85 -100%

N/A

nokrashy secondary school
1984

Certifications

Certificate details

The Certificate of Achievement

Jan 2008

N/A

N/A

N/A

Siemens Middle East

N/A

Certificate details

Circle of Excellence Award

Mar 2002

N/A

N/A

N/A

RadioShack

N/A

Certificate details

High Performance Award

Oct 2001

N/A

N/A

N/A

RadioShack

N/A

Training and Courses

Training/Course Details

Retail Operation

Feb 1999

RadioShack University

N/A

Training/Course Details

Customer Care

Apr 1999

RadioShack University

N/A

Training/Course Details

Sales Techinques

Aug 1998

RadioShack University

N/A

This profile is fresh!
Last update 2 days ago.

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Profile Skills and Keywords

Advanced MarketingAnalyticalArabicBusiness PlanningBusiness-orientedCircle Of Excellence AwardCommercial DirectorConsumer ElectronicsCreativityCustomer CareDentistryDirector Of MarketingEnglishGroup Marketing ManagerHigh Performance AwardInteractiveLeaderLeadershipManagementManagement ConsultingMarketingMarketing And AdvertisingMarketing ChartsMarketing ManagerMarketing SpecialistMedical Devices And SuppliesMicrosoft OfficeOrganizingPlannerPresentation SkillsProject ManagementProperty ManagementRadioShack Middle EastReadingReal EstateRetailRetail OperationSales TechinquesSenior Marketing SpecialistShow Room ManagerSportsThe Certificate Of AchievementWholesale Trade

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Presentation Skills

Presentation Skills

: Expert

: Extreme - I love it!

:

More than 7 years

Leadership

Leadership

: Expert

: Extreme - I love it!

:

More than 7 years

Project Management

Project Management

: Expert

: Extreme - I love it!

:

More than 7 years

Business Planning

Business Planning

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Real Estate

Real Estate

: Expert

: Extreme - I love it!

:

More than 7 years

Retail

Retail

: Expert

: Extreme - I love it!

:

More than 7 years

Consumer electronics

Consumer electronics

: Expert

: Extreme - I love it!

:

More than 7 years

Management

Management

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Analytical, Leader, Planner, Business-oriented, Interactive

Online Presence

www.linkedin.com/in/remah-m-w-eltohamy

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