Basic Info

Rasha Hagage

13 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Group Marketing Manager at Egyptian Company for Cosmetics

Experience Details

Group Marketing Manager

Marketing/PR/Advertising

Manager

Working as a Group Marketing Manager for whole companies of ECC responsible for designing all integrated marketing communication plan inside and outside Egypt, executing it, conducting market research, introducing the company to ATL, BTL & TTL, supervising the marketing team, & creating a detailed company profile and creating all digital solutions for the company like website, e-presentations & managing online campaigns & social media channels.
Egyptian Company for Cosmetics: -Finalized all Logos, Brochures, Flyers and giveaways for all ECC marketing activities & subbrands. -Finalizing ECC stationary according to the newly designed corporate identity. -Creating website & launching it. -Attending and preparing events like KOTRA, CIF & Africa Inward Mission. -Creating & managing all social channels and making campaigns online to create awareness regarding ECC's Brands and generate traffic on social media channels of each brand. -Preparing an export business plan to penetrate the African markets.
Attending all events related to the Egyptian Export Council to have B2B Meeting to export all products of ECC to Africa and open new markets.

Infinity Pharm: -Finalized all Logos, Brochures, Flyers and giveaways for all Infinity Pharm marketing activities & sub-brands. -Finalizing Infinity Pharm stationary according to the newly designed corporate identity. -Creating website & preparing its launch soon. -Attending and preparing events like KOTRA, CIF & Africa Inward Mission. -Creating & managing all social channels and making campaigns online to create awareness regarding Infinity Pharm's Brands and generate traffic on social media channels of each brand. -Preparing an export business plan to penetrate the African markets. -Launching a big loyalty program for pharmacies all over Egypt to promote more sales for Infinity Pharm's Brands.
Attending all events related to the Egyptian Export Council to have B2B Meeting to export all products of Infinity Pharm to Africa and open new markets.

Clenic Pharm: -Preparing the launch business plan and all activities related to ATL, BTL & TTL for Clenic Pharm. -Preparing the launch of the website of Clenic Pharm. -Preparing a launch campaign through a big launch project related to pharmacies & key accounts.


Company Details

Egyptian Company for Cosmetics

Cairo, Egypt

501-1000 employees

FMCG

www.ecc-eg.org

Dec 2016 to present (1 year 1 month)
Group Marketing Communication Manager at Lokma Group

Experience Details

Group Marketing Communication Manager

Marketing/PR/Advertising

Manager

Working as a Marketing Communication Manager for whole companies of Lokma Group responsible for designing all integrated marketing communication plan inside and outside Egypt, executing it, conducting market research, introducing the company to ATL, BTL & TTL, supervising the marketing team, & creating a detailed company profile and creating all digital solutions for the company like website and e-presentations.

Responsible for the Re-innovation of Groppi Chains through applying a full integrated new concept to the place whether interior or exterior designs and inner branding.


Company Details

Lokma Group

Cairo, Egypt

More than 1000 employees

Manufacturing

www.lokma.com.eg

Mar 2015 to Dec 2016 (1 year 9 months)
Marketing Manager at Assets for Development

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

Working as a Marketing Manager responsible for designing a marketing plan & strategic audit
for the company, executing it, conducting market research, introducing the company to ATL, BTL & TTL, supervising the marketing team , creating a message and solutions to the sales department & creating a detailed company profile, finally analyzing the market and the ability
of gaining more market share.
Main Achievements:
1. Selling 80% of Phase one for Project Swani New North Coast.
2. Selling 70% of Phase two for project Swani New North Coast.
3. Building Brand Equity for Swani New North Coast.
4. Selling 50% of Second Phase of Al Tabib Medical Clinics.


Company Details

Assets for Development

Cairo, Egypt

101-500 employees

Real Estate/Property Management

www.assets-for-development.com

Jan 2010 to Feb 2015 (5 years 1 month)
Market Analyst MENA Region at Novartis Consumer Health

Experience Details

Market Analyst MENA Region

Medical/Healthcare

Manager

Working as a Market Analyst MENA Region; planning and executing projects for all Novartis Portfolio. Preparing the entire project Materials and analyzing the ROI & Performance.
Responsible for 3 Projects:
1-Novartis Pharmacists’ Academy.
2-Novartis Touch Screen Kiosks.
3-Novartis NPA Website.


Company Details

Novartis Consumer Health (multinational)

Cairo, Egypt

101-500 employees

Pharmaceuticals

www.novartis.com

Sep 2007 to Dec 2009 (2 years 3 months)
Medical Researcher/Brand Manager at Johnson & Johnson

Experience Details

Medical Researcher/Brand Manager

Medical/Healthcare

Entry Level

Project Assistant and Medical Researcher in the launch phase of Cypher stents. Conducting marketing surveys and analyzing the market for such a launch.
Meeting a lot of Cardiologists and filling with them Surveys about the Cost of the Stent vs. Cost of the medications over a long period for Patients with chronic heart disease.
Conducting other surveys about Coronary Heart Diseases Medications’ vs. patient comfort.

Brand Manager Cordis Franchise-responsible for designing a marketing plan, executing it, conducting market research, creating a message and solutions to the sales department, finally analyzing the market and the ability of gaining more market share.


Company Details

Johnson & Johnson (multinational)

Cairo, Egypt

101-500 employees

Medical Devices and Supplies

www.jnj.com

Jun 2004 to Jul 2007 (3 years 1 month)

Education

MBA in Global Management

Education Details

MBA

Global Management, Marketing

ESLSCA Business School, Egypt

A / Excellent / 85 -100%

-Marketing -International Marketing -Finance -International Finance -Economics -Accounting -Cross Culture -Entrepreneurship -Human Resource -International Law -Competitive Intelligence

N/A

ESLSCA Business School
2012 - 2014
College Diploma in E-marketing

Education Details

College Diploma

E-marketing

University of Cambridge, Egypt

A / Excellent / 85 -100%

-Website Construction -Social Media Channels Marketing Strategies

N/A

University of Cambridge
2011 - 2012
College Diploma in Marketing

Education Details

College Diploma

Marketing, Economics

American University in Cairo (AUC), Egypt

A / Excellent / 85 -100%

•Business Economics •Consumer

N/A

American University in Cairo (AUC)
2006 - 2007
BSc in Pharmaceuticals

Education Details

BSc

Pharmaceuticals, Pharmacology

Faculty of Pharmacy Cairo University, Egypt

B / Very Good / 75 - 85%

Pharmaceuticals Pharmacology

N/A

Faculty of Pharmacy Cairo University
2000 - 2004
High School - Thanaweya Amma

High School Details

Thanaweya Amma

orouba language school

Egypt

1999

A / Excellent / 85 -100%

N/A

orouba language school
1999

Certifications

ILETS
Nov 2005

Certificate details

ILETS

Nov 2005

7 out of 9

N/A

N/A

British Council

N/A

Training and Courses

Training/Course Details

Negotiation Skills

Feb 2010

Quest

N/A

Training/Course Details

Essential Selling Skills

Jan 2010

Quest

N/A

Jobseeker photo

Profile Skills and Keywords

AdvertisingAnalyticalArabicBusiness-orientedCreativeE-marketingEconomicsEnglishEssential Selling SkillsFMCGFood & BeverageFrenchGlobal ManagementGroup Marketing Communication ManagerGroup Marketing ManagerILETSJohnson & JohnsonManufacturingMarket Analyst MENA RegionMarketingMarketing ManagerMedicalMedical Devices And SuppliesMedical Researcher/Brand ManagerMicrosoft OfficeMusicNegotiation SkillsNegotiatorNovartis Consumer HealthPharmaceuticalsPharmacologyProblem SolverProperty ManagementReadingReal EstateSocializingTraveling

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Intermediate

: Beginner

: Beginner

: Intermediate

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Real Estate

Real Estate

: Expert

: Extreme - I love it!

:

3-5 years

Pharmaceuticals

Pharmaceuticals

: Expert

: Extreme - I love it!

:

3-5 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Advertising

Advertising

: Expert

: Extreme - I love it!

:

More than 7 years

Food & Beverage

Food & Beverage

: Advanced

: Extreme - I love it!

:

1-3 years

Key Skills

Analytical, Business-oriented, Negotiator, Creative, Problem Solver

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