Rana Raafat Orabi

Digital Marketing ManagerFull Time

• Job Details:Identify new E-commerce trends and opportunities for business growth and implement action plans. o Calculating and managing public communications and marketing budgets. o Define and implement Go-To Market strategy with cross functional teams (marketing, supply chain, IT, sales...) o Create and maintain an online e-business plan; e-promotional calendar, product exclusiveness, cross selling mechanisms, data. o Develop a comprehensive digital marketing strategy for respective brands and channels targeting both consumers and customers leveraging insights and customer journeys o Develop a Marketing plan that covers Market & Competition analysis, Segmentation, Strategy & Positioning, Communication Model & Advertising, Events and Partnerships. o Direct integrated campaigns that deliver an increase in conversion rates, overall order size and managing margin performance across a variety of product lines. o Manage digital agencies, web developers and other suppliers in order to successfully deliver the digital agenda through analyzing digital key metrics and programme effectiveness evaluations. o Oversees Magento e-commerce platform o Oversees SAP products o Manage various internal stakeholders among the following teams: global, brand, sales, digital, local, procurement and finance. o Manage and direct Promotions, Branding, Social Media management, Call center management, website and mobile application management. o Oversees content creation team, SEO, SEM and other core tasks, for more than 20 employees. o Oversees the Web Developers and Digital Operations Manager to ensure that marketing strategies such as loyalty programs, discounts and rewards are seamlessly implemented into the site and user experience o Provide thought leadership, innovation and process optimization initiatives such as implementing e-commerce software and other industry best practices.

Social Media Buying freelancerPart Time

• Job Details: Managing 5 accounts  Social media buying

Digital Marketing ExecutiveFull Time

• Job Details: Leading and managing 3 employees for tasks delegation  Creating and managing KPI’s for employees  Managing more than 5 accounts for GCC area and Egypt  Build and execute digital media strategy through competitive research, platform determination, benchmarking, and audience identification till putting the action plan.  Creating website analysis for the company and competitors  Build and execute SEO strategy for On-page and Off-page and reports  Create and publish daily content (English - Arabic)  Social media buying and reports (Engagement – Lead generation – Brand awareness- Mobile App) for B2B – B2C – B2G  Integrate Mobile App with Facebook and Firebase (SDK)  Integrate Google Tag Manager with website  Managing social media channels (Facebook – Twitter – LinkedIn YouTube..etc)  Creating E-marketing campaigns through platforms and CRM  Monitoring social media moderation  Social media buying and reports (Facebook – Twitter – LinkedIn – YouTube..etc)  Create and manage google campaigns and reports (GDN – GSN - Lead generation – Awareness – Sales – Mobile App – Traffic - Remarketing )  Contributing in company’s strategic planning