RA

Rana Alaa

Senior brand unit lead at Nike egypt

Cairo, Egypt

Work Experience

  • Senior brand unit leadFull Time

    Nike egypt

    Apr 2018 - Present -7 yrs, 4 months

    • Senior brand unit leadFull Time

      Nike Egypt

      Apr 2018 - Present -7 yrs, 4 months

      Egypt , Cairo

      • Job Details:-Responsible on the product team and working on implementing a new structure. -Handling all the categories in Egypt and Kenya. - Handling the product assortments selection for each season. -Conducting analyses on previous seasonal orders and sales to efficiently forecast upcoming orders. -Visiting the Nike Head Quarters to learn about new products and technologies, and efficiency select the local product line. -Handling the pricing and distribution for the products. -Regularly monitoring stock and sales levels across different outlets. -Actively working on expanding marketing and distribution channels through strategic partnerships. -Participate in setting strategic seasonal and ad hoc promotions to further enhance sales performance. -Implementation of global marketing campaigns.
    • Education

      • Bachelor's Degree in Innovation

        German University in Cairo (GUC)

        Jan 2017 

      Skills

      • Brand Management
      • Brand Marketing
      • Analysis
      • Microsoft Office
      • Adaptability
      • Leadership
      • presentation skills

      Languages

      • English

        Fluent
      • Arabic

        Fluent

      Training & Certifications

      • 1st place in pepsico's Dare To Do More national competition

        2021
      • Digital Marketing professional nanodegree program

        Udacity·2020
      • Marketing and brand management workshop

        Career Advancers·2019
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