Rana Mahfouz

Vezeeta.com

• Strategic Growth and Planning ManagerFull Time

  Apr 2018 - Oct 2019 -1 yr, 6 months

  • Job Details:- Analyze the market for all growth opportunities, funnel all the data into one analysis report including P&Ls and forecasting to generate different scenarios of growth and propose the best ones. - Build Go to market plans for new products to be launched, guide the implementation by working with the different owners in the business.
• Marketing and Reporting Manager - Egypt & LEVANTFull Time

  Aug 2016 - Mar 2018 -1 yr, 7 months

  • Job Details:- Ensure a healthy customer lifecycle with increasing customers satisfaction and retention. - Create all the communication kits for doctors including emails, SMS, phone scripts and any marketing material. - Measure and report performance of all marketing campaigns on doctors. - Create the demand plan of doctors based on the patients requests and demand across different areas and specialties. - Launch B2C awareness campaigns in the newly operating markets (Jordan). - Analyze all the digital marketing campaigns performance and Liaise with the performance marketing team to ensure markets locality and wise spending across channels. - Optimize copy and landing pages for search engine marketing - Research and implement search engine optimization recommendations - Develop and implement link building strategy - Work with the development team to ensure SEO best practices are properly implemented on newly developed code - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. - Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns - Track, report, and analyze website analytics and PPC initiatives and campaigns
• Sem ManagerFull Time

  Oct 2015 - Jul 2016 -9 months

  • Job Details:I was able to increase the organic traffic of the website from 30 K monthly to more than 150 K. Main Duties: - Optimize copy and landing pages for search engine marketing - Research and implement search engine optimization recommendations - Develop and implement link building strategy - Work with the development team to ensure SEO best practices are properly implemented on newly developed code - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. - Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns - Track, report, and analyze website analytics and PPC initiatives and campaigns
• Business Planning LeadFull Time

  May 2014 - Sep 2015 -1 yr, 4 months

  • Job Details:- Assist management in operations, resource management, budget, revenue accounting, etc. - Assist in preparing strategic plan by analyzing trends and forecast. - Maintain in-depth knowledge of market dynamics such as competitor analysis, market share, demographic trends, and growth projections.
• Product SpecialistFull Time

  Sep 2013 - Apr 2014 -7 months

  • Job Details:- Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options. - Sells products by establishing contact and developing relationships with prospects; recommending solutions. - Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.