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Rana Hany

Senior Marketing Analyst at Genena Group

6th of October, Giza, Egypt

Work Experience

  • Senior Marketing AnalystFull Time

    Genena Group

    Feb 2020 - Present -5 yrs, 6 months

    Egypt , Cairo

    • Job Details:Genena Mall Strategy Development: Formulated comprehensive marketing strategies to enhance brand visibility and drive foot traffic to the mall. Event Execution: Orchestrated and executed diverse events, including performances, bands, and parades for Christmas, back-to-school, and Mother's Day, resulting in achieving KPI'S. BTL Decoration: Conceptualized and implemented captivating below-the-line (BTL) decorations for events, creating immersive and visually appealing experiences. Tenant Engagement: Facilitated marketing surveys with tenants to gather insights, aligning strategies with their goals and enhancing collaborative efforts. Advertising Space Management: Successfully rented advertising spaces, kiosks, and booths, optimizing revenue streams and ensuring a vibrant mix of offerings within the mall. Digital Presence Management: Managed the digital appearance of Genena Mall on social media platforms and the official website, ensuring consistent and engaging content to connect with the online audience. Formulated and executed marketing plans aligned with the mall's objectives, ensuring their effectiveness in achieving goals. Managed the marketing budget to maximize funds utilization for optimal results. Fostered collaboration with retailers, offering support for their marketing initiatives to drive store traffic. Orchestrated digital marketing campaigns across diverse platforms, including social media, email, and mobile. Planned and executed engaging events and promotions to generate excitement and increase mall foot traffic. Conducted thorough monitoring and analysis of marketing and sales data to gauge campaign effectiveness and identify areas for improvement. Coordinated with external vendors, such as advertising agencies, graphic designers, and printers. Stayed abreast of industry trends and best practices, integrating them into marketing strategies and campaigns.
  • Digital Marketing ConsultantFreelance / Project

    Freelance

    Jan 2019 - Present -6 yrs, 7 months

    • Senior Digital Marketing Analyst (Buisness Development)Full Time

      CBC Egypt

      Apr 2018 - Feb 2020 -1 yr, 10 months

      Egypt , Giza

      • Senior Data Managment Specialist (Sales Analyst)Full Time

        Orchidia Pharmaceutical Industries

        Jan 2018 - Mar 2018 -2 months

        • Education

          • MBA in Global Marketing

            ESLSCA Business School

            Jan 2020 - Jan 2022 - 2 yr

          • Bachelor's Degree in Accounting

            Ain Shams University (ASU)

            Jan 2012 

          Achievements

          -award from MUST university for digital marketing trainings

          Skills

          • Microsoft Excel
          • Data visualization
          • Budget Management
          • media
          • Event Organization
          • Event Planning
          • Creative
          • creativity motivator

          Languages

          • Arabic

            Fluent
          • English

            Advanced

          Training & Certifications

          • IELTS

            British council·2020
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