
Rana Hany
Senior Marketing Analyst at Genena Group
6th of October, Giza, EgyptWork Experience
Senior Marketing AnalystFull Time
- Job Details:Genena Mall Strategy Development: Formulated comprehensive marketing strategies to enhance brand visibility and drive foot traffic to the mall. Event Execution: Orchestrated and executed diverse events, including performances, bands, and parades for Christmas, back-to-school, and Mother's Day, resulting in achieving KPI'S. BTL Decoration: Conceptualized and implemented captivating below-the-line (BTL) decorations for events, creating immersive and visually appealing experiences. Tenant Engagement: Facilitated marketing surveys with tenants to gather insights, aligning strategies with their goals and enhancing collaborative efforts. Advertising Space Management: Successfully rented advertising spaces, kiosks, and booths, optimizing revenue streams and ensuring a vibrant mix of offerings within the mall. Digital Presence Management: Managed the digital appearance of Genena Mall on social media platforms and the official website, ensuring consistent and engaging content to connect with the online audience. Formulated and executed marketing plans aligned with the mall's objectives, ensuring their effectiveness in achieving goals. Managed the marketing budget to maximize funds utilization for optimal results. Fostered collaboration with retailers, offering support for their marketing initiatives to drive store traffic. Orchestrated digital marketing campaigns across diverse platforms, including social media, email, and mobile. Planned and executed engaging events and promotions to generate excitement and increase mall foot traffic. Conducted thorough monitoring and analysis of marketing and sales data to gauge campaign effectiveness and identify areas for improvement. Coordinated with external vendors, such as advertising agencies, graphic designers, and printers. Stayed abreast of industry trends and best practices, integrating them into marketing strategies and campaigns.
Senior Data Managment Specialist (Sales Analyst)Full Time
Orchidia Pharmaceutical Industries
Jan 2018 - Mar 2018 -2 months
Education
MBA in Global Marketing
ESLSCA Business SchoolJan 2020 - Jan 2022 - 2 yr
Bachelor's Degree in Accounting
Ain Shams University (ASU)Jan 2012
Achievements
-award from MUST university for digital marketing trainings
Skills
Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
IELTS
British council·2020