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Rana Sherif El-Badrawi

Customer-centric and passionate marketing executive

6th of October, Giza, Egypt

Work Experience

  • Marketing ExecutiveFull Time

    ZF Holding Co.

    Nov 2022 - Present -2 yrs, 8 months

    Egypt , Giza

    • Job Details:- Created and executed successful marketing campaigns based on company objectives and market trends across Facebook, Instagram, and LinkedIn for various industries. - Ideated and created content plans and 100+ social media posts for brands in various industries; including Interior Design, Fashion, Food and Beverage, Water Treatment, and Industrial Automation, in the first 6 months of entering the role. - Conducted market research for B2B and B2C subsidiaries, including competitive and pricing analysis, and created buyer personas. - Coordinated the production of marketing materials and collaborated with cross-functional teams to maintain brand consistency. - Analyzed marketing data to create quarterly KPI reports, made effective recommendations for improvement, and conducted A/B testing. - Maintained relationships with stakeholders, presented pitches to global partners and clients, and represented the company at events. - Assisted with SEO keyword research to optimize website content and improve search engine visibility.
  • Kickstart InternInternship

    Gameball

    Jul 2022 - Aug 2022 -1 month

    • Job Details:Collaborated, brainstormed, and presented multiple ideas and projects in the following departments: Digital Marketing, Customer Success, Sales & Partnerships, Product Design, Project Management, People & Culture, UX Research, Product Education, and Business Intelligence.
  • Marketing - Shadow ExperienceInternship

    Wadi Group

    Feb 2022 - Mar 2022 -1 month

    • Job Details:- Followed category manager’s daily routine of managing and growing Wadi Foods’ social media accounts and audit. - Learned about sales analysis, market distribution components, and marketing skills.
  • CSR, Banking Operations, & Basel InternInternship

    Central Bank of Egypt

    Aug 2021 - Sep 2021 -1 month

    Egypt , Cairo

    • Job Details:- Enhanced knowledge about Corporate Social Responsibility, Banking Operations, and Basel. - Applied taught knowledge through projects in each track.
  • Education

    • Bachelor's Degree in Marketing and International Business

      University of Greenwich

      Jan 2018 - Jan 2022 - 4 yr

    • Bachelor's Degree in Marketing and International Business

      University of Modern Sciences and Arts

      Jan 2018 - Jan 2022 - 4 yr

    Activities

    • Student Representative in the Board of Study at (msa) October University

      Student Activity

      Sep 2021 - Jun 2022 -9 months

    • Delegate of the Model United Nations (MUN) at (msa) October University

      Student Activity

      Nov 2021 - Jan 2022 -2 months

    • Participant of the Brandstorm 2021 competition at L’Oréal

      Student Activity

      Mar 2021 - Apr 2021 -1 month

    Achievements

    Won a Top 5 Best Advertising Projects at MSA’s Advertising Event in January 2022, the event hosted a panel of experts from Egyptian advertising agencies, marketing practitioners and academics, including Dr. Hazem Dera Chairman of Look advertising Co. We planned, researched, and conducted a brand awareness advertising and media campaign with my team for a startup organization. Considered our target audience to communicate our key message and used multiple advertising tools to reach our marketing objectives.

    Skills

    • Team Leadership
    • Team management
    • Market Research
    • Presentations
    • Marketing Planning
    • canvas
    • Brand Design
    • Content Creation
    • Public Speaking
    • Content Management
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    Languages

    • English

      Fluent
    • Arabic

      Advanced
    • German

      Beginner

    Training & Certifications

    • An Introduction to Consumer Neuroscience & Neuromarketing

      Copenhagen Business School·2023
    • McKinsey Forward Program

      McKinsey & Company·2023
    • Advanced Digital Marketing

      Udacity·2021
    • Certified Digital Marketing Professional

      IOETI·2021
    • Digital Marketing Professional

      Udacity·2021
    • Digital Marketing Challenger

      Udacity·2020
    • HCIA-AI

      Huawei·2020
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