
Rana Sherif El-Badrawi
Customer-centric and passionate marketing executive
6th of October, Giza, EgyptWork Experience
Marketing ExecutiveFull Time
ZF Holding Co.
Nov 2022 - Present -2 yrs, 8 months
Egypt , Giza
- Job Details:- Created and executed successful marketing campaigns based on company objectives and market trends across Facebook, Instagram, and LinkedIn for various industries. - Ideated and created content plans and 100+ social media posts for brands in various industries; including Interior Design, Fashion, Food and Beverage, Water Treatment, and Industrial Automation, in the first 6 months of entering the role. - Conducted market research for B2B and B2C subsidiaries, including competitive and pricing analysis, and created buyer personas. - Coordinated the production of marketing materials and collaborated with cross-functional teams to maintain brand consistency. - Analyzed marketing data to create quarterly KPI reports, made effective recommendations for improvement, and conducted A/B testing. - Maintained relationships with stakeholders, presented pitches to global partners and clients, and represented the company at events. - Assisted with SEO keyword research to optimize website content and improve search engine visibility.
Kickstart InternInternship
Jul 2022 - Aug 2022 -1 month
- Job Details:Collaborated, brainstormed, and presented multiple ideas and projects in the following departments: Digital Marketing, Customer Success, Sales & Partnerships, Product Design, Project Management, People & Culture, UX Research, Product Education, and Business Intelligence.
Marketing - Shadow ExperienceInternship
Feb 2022 - Mar 2022 -1 month
- Job Details:- Followed category manager’s daily routine of managing and growing Wadi Foods’ social media accounts and audit. - Learned about sales analysis, market distribution components, and marketing skills.
CSR, Banking Operations, & Basel InternInternship
Central Bank of Egypt
Aug 2021 - Sep 2021 -1 month
Egypt , Cairo
- Job Details:- Enhanced knowledge about Corporate Social Responsibility, Banking Operations, and Basel. - Applied taught knowledge through projects in each track.
Education
Bachelor's Degree in Marketing and International Business
University of GreenwichJan 2018 - Jan 2022 - 4 yr
Bachelor's Degree in Marketing and International Business
University of Modern Sciences and ArtsJan 2018 - Jan 2022 - 4 yr
Activities
Student Representative in the Board of Study at (msa) October University
Student Activity
Sep 2021 - Jun 2022 -9 months
Delegate of the Model United Nations (MUN) at (msa) October University
Student Activity
Nov 2021 - Jan 2022 -2 months
Participant of the Brandstorm 2021 competition at L’Oréal
Student Activity
Mar 2021 - Apr 2021 -1 month
Achievements
Won a Top 5 Best Advertising Projects at MSA’s Advertising Event in January 2022, the event hosted a panel of experts from Egyptian advertising agencies, marketing practitioners and academics, including Dr. Hazem Dera Chairman of Look advertising Co. We planned, researched, and conducted a brand awareness advertising and media campaign with my team for a startup organization. Considered our target audience to communicate our key message and used multiple advertising tools to reach our marketing objectives.
Skills
- Team Leadership
- Team management
- Market Research
- Presentations
- Marketing Planning
- canvas
- Brand Design
- Content Creation
- Public Speaking
- Content Management
Languages
English
FluentArabic
AdvancedGerman
Beginner
Training & Certifications
An Introduction to Consumer Neuroscience & Neuromarketing
Copenhagen Business School·2023McKinsey Forward Program
McKinsey & Company·2023Advanced Digital Marketing
Udacity·2021Certified Digital Marketing Professional
IOETI·2021Digital Marketing Professional
Udacity·2021Digital Marketing Challenger
Udacity·2020HCIA-AI
Huawei·2020