Rana Banisallam

Marketing ManagerFull Time

• Job Details:As the Marketing Manager overseeing all AFC franchise locations in Belgium and Iraq, I spearhead comprehensive marketing strategies that elevate brand presence and drive business growth. My role entails a dynamic range of responsibilities, including but not limited to: Strategic Leadership: Develop and implement integrated marketing plans aligned with corporate objectives, leading to significant market penetration and brand loyalty enhancement across diverse markets. Public Relations and Event Management: Craft and execute public relations campaigns that effectively communicate brand messages to target audiences. Organize and oversee high-impact events that amplify brand visibility and engagement, resulting in increased customer base and enhanced stakeholder relationships. Business Development: Identify and pursue growth opportunities by analyzing market trends, competitor activities, and consumer behavior, ensuring AFC remains at the forefront of the fast-food industry. Team Management and Development: Lead a multifaceted marketing team, fostering a culture of creativity, innovation, and excellence. Mentor team members for professional growth, aligning individual strengths with corporate goals to maximize team performance. Cross-functional Collaboration: Work closely with operations, finance, and HR departments to ensure marketing strategies are seamlessly integrated and executed, leading to cohesive brand representation and operational efficiency. Brand Management: Oversee the brand's digital footprint, including social media platforms, ensuring consistent and engaging content that resonates with our diverse audience, driving engagement and loyalty. Analytics and Reporting: Utilize data analytics to monitor performance metrics and ROI of marketing initiatives, adapting strategies as necessary to meet changing market dynamics and business objectives. This position requires a blend of creative thinking, strategic planning, and leadership skills to navigate the challenges of a fast-paced industry, ensuring AFC's continued success and growth in competitive markets.

Public Relations and Marketing ManagerFull Time

• Job Details:Served as the Project and Public Relations (PR) Manager for the Alexandria Film Festival, where I developed and implemented comprehensive and innovative PR strategies to enhance the festival's brand visibility and presence. Led the planning and execution of effective PR events, meticulously measuring the success and influence of each campaign through detailed data analysis and reporting ensuring optimal impact. Established and nurtured robust relationships with key industry bloggers and influencers and celebrities becoming a trusted liaison within the marketing and advertising industry. Collaborated closely with Marketing Specialists and creative teams, providing essential PR support for various client campaigns and initiatives to ensure coherent and impactful messaging. Crafted and enacted crisis communication plans proactively, safeguarding the agency’s esteemed reputation while addressing potential issues with swiftness and efficacy. Maintained an acute awareness of the latest industry trends, market developments, and competitor activities, leveraging this insight to keep our PR strategies innovative and relevant. Actively participated in networking events, engaging with industry professionals and potential clients to build and fortify valuable relationships that benefit the company. Consistently representing the agency with a demeanour that is both professional and approachable, embodying the company’s values and fostering positive connections with stakeholders and partners alike.

Marketing ManagerFull Time

• Job Details:Contribute to TachyHealth's various marketing initiatives, assisting in the development and implementation of marketing strategies aimed at meeting consumer needs and enhancing revenue generation. Participate in the creation and oversight of promotional campaigns for various products, coordinating with both internal and external teams for successful campaign execution. Utilize a range of traditional media, advertising, and digital channels to effectively disseminate promotional content to targeted audiences. Formulate detailed marketing plans with specific objectives across diverse channels and segments, leveraging positioning strategies and audience identification. Work alongside the product, business, and engineering teams to develop, test, and refine lead nurturing tactics via digital channels. Manage content and updates for both customer and internal touchpoints, contribute to budgetary guidelines, participate in industry events, document business processes, and provide auxiliary sales support. Conduct regular performance tracking and analysis of current marketing initiatives to ascertain their effectiveness and impact, optimizing strategies as necessary. Regularly engage with clients, understanding their needs, anticipating new marketing opportunities, welcoming new clients, and addressing any complaints or inquiries in a timely and professional manner. Leverage campaign insights to identify and explore new marketing and distribution channels. Prepare and present client-centric presentations, proposals, and documentation, communicating marketing programs, strategies, and budgets to internal and external teams, senior stakeholders, and investors. Collaborate in the coordination of marketing copy, video content, and other creative elements for campaign execution. Use customer feedback and data analytics to identify and implement innovative marketing approaches. Work with marketing and content teams to create engaging sponsored posts, newsletters, and other advertising materials. Manage company's social media platforms utilizing social media management tools, ensuring regular content updates and audience engagement.