RA
Rana Tarek Abdel Halim
Head Of Women Fashion Category at Jumia
Sheraton, Cairo, EgyptWork Experience
Senior Category ManagerFull Time
Jan 2022 - Present -3 yrs, 6 months
Egypt , Cairo
- Job Details:• Plan and implement long-term development strategies for product categories. • Conducting pricing strategy, planning promotional events and sales, communicating with Marketing. • Analyzing data or insights to determine industry and consumer trends. • Full responsibility on NMV and Cat-Margin. • Build and maintain long-term relationships with vendors. • Research competitors and suggest appropriate pricing and promotional activities. • Calculate forecasts for product demand trends. • Manage and track budget. • Building the eCommerce activation calendar for the category launches • Strategize the positioning of a product category in order to maximize its visibility
Head of categoryFull Time
Mar 2021 - Dec 2021 -9 months
Egypt , Cairo
- Job Details:• Plan and implement long-term development strategies for product categories. • Conducting pricing strategy, planning promotional events and sales, communicating with Marketing. • Analyzing data or insights to determine industry and consumer trends. • Full responsibility on NMV and Cat-Margin. • Build and maintain long-term relationships with vendors. • Research competitors and suggest appropriate pricing and promotional activities. • Calculate forecasts for product demand trends. • Manage and track budget. • Building the eCommerce activation calendar for the category launches • Strategize the positioning of a product category in order to maximize its visibility
Trade Category Management Assistant managerFull Time
- Job Details:• Ensure timely production & distribution of all POBs meeting 100% of targets. • Accountable for the quality of in-store execution within the channels. • Developing in the in-store visibility, based on the categories and Chanel needs. • Ensure timely delivery of Trade promotions in line with activity calendar. • Working on the new innovations • Manage production and timely delivery of all POB and POSM to WH and in market. • Responsible for initiating and delivery of all customer related promotions. • Participated in worldwide projects within region Trade Marketing teams. • Developed tailor made solutions with coordination with customers all over Egypt. • Negotiating prices and payment terms with the suppliers. • Choosing the best supplier based on Quality, best price, payment terms and delivery time • Responsible for all of the Procurement process.
Key Accounts ManagerFull Time
Unilever
Jan 2016 - Dec 2016 -11 months
Egypt , Cairo
- Job Details:• Full accountability of customer’s targets, growth and TO. • Achieving the yearly targeted growth rate for every Customer. • Delivering KPI’s including (Perfect Store, Growth, reach, and assortment, POB, CS Standards and Volumes). • Following up with the merchandising, activation and Customer Marketing teams. • Ensure placement of POS materials. • Full responsibility of the investment level, credit limits, balance and cash collection. • Monitoring our SOS in stores. • Maintain a good relationship with the customer. • Monitor competitive activities including field visits.
Education
MA, in Marketing
ESLSCA Business SchoolJan 2018 - Jan 2020 - 2 yr
Bachelor's Degree in Accounting
Ain Shams University (ASU)Jan 2009 - Jan 2013 - 4 yr
High School - Thanaweya Amma
rajacJan 2009
Skills
- Customer Service
- Sales
- Business Development
- sales skills
- Development
- Customer
- Sales Strategies
- Marketing Strategy
- Strategic Planning
- Modern Trade
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Languages
English
Fluent
Training & Certifications
Corporate Governance
AUC·2012