Ramzy Kouly

Marketing SpecialistFull Time

• Job Details:• Establishing and nurturing relationships with online, print, and TV media outlets, including Forbes Middle East, CNBC Arabia, and ConsultancyMe • Managing various aspects of event management, such as organizing conferences and seminars. This includes preparing agendas, coordinating with event organizers like Informa's marketing team, and ensuring well-managed and organized events • Managing advertising campaigns and implementing A/B testing across platforms like LinkedIn, Google Ads, Snapchat, and X, with a daily budget exceeding $2,000 • Conducting site audits, identifying relevant new keywords, and optimizing the website to improve its search engine ranking • Generating and analyzing reports from Google Analytics 4 (GA4) and Google Search Console, providing actionable recommendations based on the data • Generating and analyzing reports from Google Analytics 4 (GA4) and Google Search Console, providing actionable recommendations based on the data • Creating SEO reports to assess our site's position and keyword rankings, analyze competitor strategies, and identify areas for our improvement • Planning marketing campaigns, developing necessary marketing collateral, and promoting products effectively through both online and print media channels • Setting clear and measurable marketing objectives, creating detailed budgets, and aligning all marketing activities with the company's overarching strategic goals • Providing crucial support to the marketing team to ensure the timely completion of projects and adherence to tight deadlines • Continuously monitoring and reporting on the overall effectiveness of marketing campaigns and the impact of key marketing messages • Working closely with department heads across the organization to successfully deliver projects and develop innovative solutions • Strategizing for the IPO to facilitate entry into the KSA market, which resulted in the successful sale of 15% of our company shares to various investors • Acting as the Marketing Manager during team members' days off, emergencies, and scheduled vacations, directly supervising the team's daily operational tasks

Head of Digital Marketing & PRFull Time

• Job Details:• Successfully led and managed a diverse team of social media moderators, graphic designers, content writers, PR, and marketing interns, fostering their growth and contributions • Spearheaded the development, implementation, and execution of strategic marketing plans, resulting in successful campaigns across various channels • Established and managed a robust digital marketing department, overseeing the marketing database, online advertising initiatives, and digital event strategies • Managed campaign budgets effectively, ensuring optimal resource utilization and ROI • Cultivated and maintained a strong social media presence, enhancing brand visibility and engagement across all digital platforms • Provided comprehensive performance reports on marketing campaigns, enabling data-driven decision-making and continuous improvement • Collaborated strategically with advertising and media experts to optimize marketing outcomes and achieve targets • Analyzed critical marketing metrics and KPIs (including website traffic, service quotas, and target audience reach) to drive website performance and audience engagement • Contributed to the development of innovative growth strategies through collaborative brainstorming sessions with the marketing team • Developed the foundational marketing strategy, budget, and forecast for the base year 2022

Associate Category Merchant and Consumer Insights AnalystFull Time

• Job Details:• Collaborated with supply chain, procurement, marketing and leadership teams to identify gaps and optimize market produce division • Edited offline and digital flyers in terms of the product description, retail, UPC number, and images for fresh items of 500+ stores • Executed and completed new item set-up and item discontinuation processes • Updated all promotions and run integrity reports using SAP • Updated advertising changes using JDA in terms of prices, ad position, vendors, and unit cost • Resolved scan and log issues of our store products • Prepared and sent out store communications to store managers, when necessary • Executed flyer advertising changes meeting all deadlines flyers on a weekly basis • Analyzed, interpreted, and evaluated survey results & data tables • Created PowerPoint reports of research findings • Checked excel tables and PowerPoint reports for quality control before issuance • Learned and utilized customer data and information from our Voice of the Customer systems to support projects • Pulled 1000+ stores survey reports using InMoment and visualized findings using Tableau