Ramy Gendy

Business Unit ManagerFull Time

• Job Details:Title: Business Unit Manager: managing all domestic & international marketing& commercial operations for expanding of our brand portfolio, directly reporting to the President Export Sector 1- Implementation of professional export business network. 2- Organization of international exhibition in foreign countries like( Dubai – Kuwait – Saudi Arabia – Hong Kong – Italy – Iraq – Sudan – Kenya –– Uganda – Jordon – Libya – Tunis – Sultanate of Oman ) 3- Distributor evaluation (business volume – exposure – brand awareness – coverage – potentiality – professionalism ) 4- Follow up business plan achievement with each distributor 5- Making all documentations required for export per each country. 6- Market visits for several Countries 7- Potential communications with Egyptian commercial offices all around the world 8- Active communications with ministry of industry & trading (Egyptian export council ) 9- All marketing activities supporting the export department (art works – packaging – outers – texting – visuals & etc.) Commercial sector: 1- Business development 2- Expanding company Portfolio 3- Under license manufacturing 4- Private label manufacturing 5- Forecast planning 6- Margin negotiation 7- Price positioning 8- Business plans 9- Importation of new brands Distribution & marketing sector: 1- Brand Management 2- Marketing & Merchandizing calendars 3- BTL & ATL Marketing activities 4- Targets implementation 5- Distribution Business development 6- Distribution/marketing strategies 7- Distribution/A&P BDGT analysis & allocation 8- Market surveys , retail audit reports & accordingly market analysis 9- BRAND Exposures

Senior Brand Manager Full Time

• Job Details:Title: Senior Brand Manager, leading a Marketing team of three Brand Managers & assistant Brand Manager , directly reporting to the CEO leading merchandizing team of 8 persons Commercial sector: 1- Business development 2- Full coordination with the Factory (Production plans – quality – Task list - supplies – buffer stocks & etc. ) 3- Brand portfolio expansion 4- International manufacturing license 5- Purchasing & forecast planning from the factory 6- Margin negotiation 7- Price positioning 8- Business plans Distribution & marketing sector: 1- Brand development & management 2- ATL & BTL marketing activities. 3- Marketing & Merchandizing calendars 4- Innovation & development of new designs & art works like POS materials , unit packaging design , outer packaging design , display stands production 5- Distribution/marketing strategies 6- Distribution/A&P BDGT analysis & allocation 7- Market analysis Distribution operations: - Working on expanding the distribution network as follows 1- Hypermarkets 2- Pharmacies 3- Beauty shops 4- Department stores