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RAMY SALAH MAHMOUD MATTAR

Regional Digital Marketing Manager

Victoria, Alexandria, Egypt

Work Experience

  • Regional Digital Marketing ManagerFull Time

    Madar Group Egypt

    Mar 2020 - Present -5 yrs, 3 months

    Egypt , Alexandria

    • Job Details:Digital Media Buying / Planner,Section Head responsible for developing and executing digital media strategies. This typically includes negotiating and acquiring advertising space across digital media platforms; monitoring, optimizing, executing and reporting on campaign performance; managing budgets; and liaising with owners and managers.
  • Social Media Specialist.Full Time

    Consultant (Freelance) , Retail / Wholesale / Education / Software / Cosmetics industry / Entertainment / Sports / Real Estate / Restaurants and Hospitality

    May 2014 - Present -11 yrs, 1 month

    Egypt , Alexandria

    • Job Details:Management of all Digital activations including: - Drive the implementation of the Middle East digital marketing focus across all communications channels. - Drive digital innovation through implementing all new digital, social, mobile platforms, applications, media and trends into brand’s marketing efforts and position as a digital leader in marketing in Middle East. - Analyze and report on web traffic, analytics, and engagement. - Capture and track public sentiment and interests around the industry or product. • Developing, posting, generate, edit, publish and Share Daily Content • Implement social media strategies. • Manage social media sites. • [SMO] Set up and optimize company pages within each platform to increase the visibility of company’s social content. • Provide clients with comprehensive campaign analysis documentation and reports that evaluate all relevant performance criteria. • Provide the client with the necessary trafficking information (plans, deadlines. specification sheets etc.) required to deliver assets to the appropriate vendors in a timely manner.. • Develop digital media strategies and create comprehensive presentations that detail campaign objectives, tactics, rationale, strategy, budget allocation, media selection and all relevant documentation (research, flowcharts, samples, analysis, competitive overview, audits etc.). • Provides feedback to higher ups ,Systematic review of the company’s social media strategy . • Engage in dialogue and monitors customer issues . Management of Digital Campaigns: • Developing and Executing social media campaigns. • Developing and tracking performance of any promotions, Social Media Ad . - Manage social media, online brand and product campaigns to raise brand awareness and enhance the leads generation. - Ensure local filter of all activities in tune with brand’s ME Local Brand Vision to ensure consistency - Utilize a range of techniques including, Email marketing to deliver commercial business results in the region. - Daily Performance Monitoring during the campaign activation to adapt or enhance the execution if needed. Monitoring, Measurement and Reporting & - General KPIs. Campaign KPIs - Measure and analyze web analytics data of all digital activities. - Evaluate key metrics captured from digital activities. - Provide specific deliverables such as weekly reports, strategies, creative briefs as needed for new campaign ideas and strategic plans for existing as well as prospective clients. - Review new technologies and keep brand's Middle East at the forefront of developments in digital marketing. • Monitor trends and encourages adoption of social media tools • Uses social networking analysis tools • Monitor internet for brand related topics of conversation • Manage client feedback/expectations and implement any updates and revisions required to secure digital media plan approvals. • Secure best possible rates, placement, added value and first-look opportunities with the goal of out-negotiating all agency competitors. • Maintain and grow relationships with interactive media advertising representatives. • Monitor all aspects of digital media implementation through various proof of performance measures (media audits, site checks, reporting, screen-shots, pre/post logs, tear-sheets etc.). • Monitor media buying team activity and identify ways to improve efficiency as well as foster individual team member growth. • Train the agency in digital media fundamentals, policies, procedures and systems. • Maintain industry knowledge of the clients business, competitors, technologies, terms, trends, costs and media innovations. Proactively identify new opportunities (for current and potential clients). Consumer insight mining across various industries to deploy communication strategy models that bridge the gap between creative & technology.
  • Customer Service and Data EntryFull Time

    at Intelligent Service Center projects, Alexandria government.

    Feb 2010 - Mar 2014 -4 yrs, 1 month

    Egypt , Alexandria

    • Job Details:- Attracts potential customers by answering product and service questions; suggesting information about other products and services. - Opens customer accounts by recording account information. - Maintains customer records by updating account information. - Resolves product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution. - Maintains financial accounts by processing customer adjustments. - Recommends potential products or services to management by collecting customer information -and analyzing customer needs. - Prepares product or service reports by collecting and analyzing customer information. Contributes to team effort by accomplishing related results as needed. - deal directly with customers either by telephone, electronically or face to face. - communicate and coordinate with internal departments. - organize workflow to meet customer time frames.
  • Freelance Graphic Designer / Social Media Graphic DesignerFull Time

    Freelance

    Jan 2010 - Present -15 yrs, 5 months

    Egypt , Alexandria

    • Job Details:- Design creative social media posts on all platforms and ads with standard image size and text approval requirement. - interpreting the client's business needs and developing a concept to suit their purpose; - estimating the time required to complete the work and providing quotes for clients; - developing design briefs by gathering information and data through research; - thinking creatively to produce new ideas and concepts. - contributing ideas and design artwork to the overall brief. - working on layouts and artwork pages ready for print. - working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, web developers and marketing specialists. - Brand design [ Flyer, Brochure, business card ] - Full pages Magazine design. - Design book covers. - Photoshop / illustrator
  • Education

    • Bachelor of business administration in management information system

      Alexandria University (ALEXU)

      Jan 2002 - Jan 2006 - 4 yr

    • High School - Other

      مدرسة جمال عبد الناصر الثانوية العسكرية بالاسكندرية

      Jan 2002 

    Skills

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    Languages

    • Arabic

      Fluent
    • English

      Intermediate

    Training & Certifications

    • Hubspot Social Media Certified

      Hubspot·2019
    • Google Ads Mobile Certification

      Google·2019
    • Google Ads Video Certification

      Google·2019
    • Google Ads Display Certification

      Google·2019
    • YouTube Channel Growth

      YouTube·2019
    • Google Analytics Individual Qualification

      Google·2015
    • Inbound Marketing Certification

      HubSpot·2015
    • Google AdWords Certification

      Google·2015
    • Hootsuite Certified Professional

      Hootsuite·2014
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