Rakan Mounir El Ferekh

Head Of Marketing and CommercialFull Time

• Job Details:CARESQUARE is a medical platform offers a disruptive online healthcare provider marketplace, Pharmacy store, telemedicine and personalised international patient management solutions for the medical traveller within MEA region. • Develop positioning and strategies to grow awareness and drive revenue. Help lead go-to-market for future products and campaigns. • Plan and execute an integrated brand strategy, and delivering through-the-line campaigns, to support all business development and commercial growth activities. • Responsible for developing and launching B2B products and strategies with ministries of health, insurance companies, TPAs, hospitals, doctors, medical groups and facilitators within the MEA regions Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. • Achieves financial objectives by preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions. • Conduct market research to keep abreast of trends and competitor's marketing movements • Oversee strategy, creative direction, timing and execution of ecommerce related activities including: digital marketing, digital shelf product representation, merchandising, program/offer testing, content generation, online promotions/offers and new media/technologies