profile-img

Rahma Ayman Abdelsalam

Product Manager at Brother pharma

New Cairo, Cairo, Egypt

Work Experience

  • Product ManagerFull Time

    Brother pharma

    Feb 2024 - Present -1 yr, 5 months

    Egypt

    • Job Details:Planning and executing strategic business and marketing plans, in collaboration with important prescribers, opinion leaders, round tables and other advisory groups;  Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs.  Initiating and coordinating marketing activities and projects.  Presenting to, and training the Sales field team.  Visiting Accounts, hospitals and key opinion leaders (KOLs).  Discussion partner for first, second and third-line professionals such as general practitioners, medical specialists, pharmacists and other medical professionals, and for other decision-making units such as formulary committees and insurance companies.  Organizing advisory Boards, Group meetings, & standalone meetings  Provide in-depth market, industry, and competitive analysis and positioning  Analyze the market, sales potential and expenses, and prepare forecasts for existing products for use in planning and control.  Analyze market potential for the existing and new product and prepare revenue forecasts for review meetings and presentations.  Manage brand P&L to achieve sales and profit targets and develop pricing strategies.  Test, monitor, and evaluate marketing tactics and adjust plans accordingly.  Set goals and measure impact of promotional campaign which is required for the product growth.  Gain legal, regulatory, medical and distribution approval of all material
  • Marketing ExecutiveFull Time

    Abbott Nutrition International

    Aug 2021 - Oct 2023 -2 yrs, 2 months

    Egypt , Cairo

    • Job Details:• EVENTS MANAGEMENT, MANAGE THE PLANNING AND EXECUTION OF EVENTS, & CONFERENCES • PARTICIPATE IN PRODUCT PLANNING AND ROADMAP DEVELOPMENT • ASSIST IN COORDINATION OF PRODUCT LAUNCHES AND MARKETING CAMPAIGNS • PROVIDE ASSISTANCE IN DEVELOPING BRAND POSITIONING AND COMMUNICATION STRATEGIES • KEY CONTACT PERSON WITH AGENCIES & SUPPLIERS • SUPPORTING BOTH PEDIATRIC NUTRITION & ADULT NUTRITION LINE. • DEVELOP ON-GROUND ACTIVATIONS & DIRECT TO CONSUMER ACTIVITIES. • ASSISTS IN DELIVERY & EXECUTION OF BRAND TACTICS & ACTIVITIES • RESPONSIBLE FOR LOGISTICS MANAGEMENT OF STANDALONE MEETINGS AND CONFERENCES. • DEVELOPMENT & IMPLEMENTATION OF KEY PROMOTIONAL MATERIALS & ACTIVITIES • MANAGING BIG EDUCATIONAL RELATED MARKETING PROJECTS WITH REGION • MANAGE CROSS-FUNCTIONAL TEAMS TO EXECUTE PROJECTS WITHIN ASSIGNED TIMELINES AND BUDGETS. • RESPONSIBLE FOR QUARTERLY MARKETING NEWSLETTER DEVELOPMENT, & EXECUTION • RESPONSIBLE FOR MAINTAINING & IMPROVING BRAND ADHERENCE & PREFERENCES THROUGH MONITORING PERFORMANCE ON HCPS & CONSUMER LEVELS • ASSIST IN DEVELOPING ANNUAL BUSINESS PLAN FOR PROFITABLE COMPANY GROWTH • KOLS FIELD VISITS & DOUBLE VISITS WITH SALES TEAM FOR TOP ACCOUNTS • SPEAKERS HANDLING & CONTROLLING PRESENTATIONS USED IN OUR EDUCATIONAL MEETINGS • MARKETING TEAM INTERNAL AUDIT ON ALL ACTIVITIES FOR QUALITY AND COMPLIANCE. • REVIEW & APPROVE ALL MARKETING INVOICES BEFORE PROCEEDING WITH PAYMENT • 100 % ABIDANCE WITH APPROVED TIMELINE FOR APPROVALS • ASSURE 0% REPORTED INCIDENCES OF NON-COMPLIANCE FOR MARKETING TEAM • ENSURE 100% COMPLIANCE WITH POLICY GUIDELINES & REQUIREMENTS ➢ ANALYSIS: • MONTHLY ANALYSIS FOR MARKETING ACTIVITIES, PROJECT PROGRESS & TRACKING. • ANALYSIS OF OUR FIELD VISITS AND KOLS MANAGEMENT PLANS. • ANALYZE THE GAINS OF MARKETING CAMPAIGNS AND EFFORTS, CREATING REPORTS AND PROVIDING RECOMMENDATIONS TO IMPROVE.
  • Marketing ExecutiveFull Time

    Abbott

    Aug 2021 - Oct 2023 -2 yrs, 2 months

    Egypt , Cairo

    • Job Details:• EVENTS MANAGEMENT, MANAGE THE PLANNING AND EXECUTION OF EVENTS, & CONFERENCES • PARTICIPATE IN PRODUCT PLANNING AND ROADMAP DEVELOPMENT • ASSIST IN COORDINATION OF PRODUCT LAUNCHES AND MARKETING CAMPAIGNS • PROVIDE ASSISTANCE IN DEVELOPING BRAND POSITIONING AND COMMUNICATION STRATEGIES • KEY CONTACT PERSON WITH AGENCIES & SUPPLIERS • SUPPORTING BOTH PEDIATRIC NUTRITION & ADULT NUTRITION LINE. • DEVELOP ON-GROUND ACTIVATIONS & DIRECT TO CONSUMER ACTIVITIES. • ASSISTS IN DELIVERY & EXECUTION OF BRAND TACTICS & ACTIVITIES • RESPONSIBLE FOR LOGISTICS MANAGEMENT OF STANDALONE MEETINGS AND CONFERENCES. • DEVELOPMENT & IMPLEMENTATION OF KEY PROMOTIONAL MATERIALS & ACTIVITIES • MANAGING BIG EDUCATIONAL RELATED MARKETING PROJECTS WITH REGION • MANAGE CROSS-FUNCTIONAL TEAMS TO EXECUTE PROJECTS WITHIN ASSIGNED TIMELINES AND BUDGETS. • RESPONSIBLE FOR QUARTERLY MARKETING NEWSLETTER DEVELOPMENT, & EXECUTION • RESPONSIBLE FOR MAINTAINING & IMPROVING BRAND ADHERENCE & PREFERENCES THROUGH MONITORING PERFORMANCE ON HCPS & CONSUMER LEVELS • ASSIST IN DEVELOPING ANNUAL BUSINESS PLAN FOR PROFITABLE COMPANY GROWTH • KOLS FIELD VISITS & DOUBLE VISITS WITH SALES TEAM FOR TOP ACCOUNTS • SPEAKERS HANDLING & CONTROLLING PRESENTATIONS USED IN OUR EDUCATIONAL MEETINGS • MARKETING TEAM INTERNAL AUDIT ON ALL ACTIVITIES FOR QUALITY AND COMPLIANCE. • REVIEW & APPROVE ALL MARKETING INVOICES BEFORE PROCEEDING WITH PAYMENT • 100 % ABIDANCE WITH APPROVED TIMELINE FOR APPROVALS • ASSURE 0% REPORTED INCIDENCES OF NON-COMPLIANCE FOR MARKETING TEAM • ENSURE 100% COMPLIANCE WITH POLICY GUIDELINES & REQUIREMENTS ➢ ANALYSIS: • MONTHLY ANALYSIS FOR MARKETING ACTIVITIES, PROJECT PROGRESS & TRACKING. • ANALYSIS OF OUR FIELD VISITS AND KOLS MANAGEMENT PLANS. • ANALYZE THE GAINS OF MARKETING CAMPAIGNS AND EFFORTS, CREATING REPORTS AND PROVIDING RECOMMENDATIONS TO IMPROVE.
  • OPD coordinatorFull Time

    Andalusia Maadi Hospital

    Aug 2019 - Apr 2020 -8 months

    Egypt , Cairo

    • Education

      • Bachelor's Degree in pharmacy

        Ain Shams University (ASU)

        Jan 2014 - Jan 2019 - 5 yr

      • High School - American diploma

        Mokatam International School

        Jan 2014 

      Skills

      • Compliance
      • Events Planning
      • Marketing
      • Analysis
      • discovery studio

      Languages

      • English

        Fluent
      • Arabic

        Advanced
      Share this Profile