
Rahma Ayman Abdelsalam
Product Manager at Brother pharma
New Cairo, Cairo, EgyptWork Experience
Product ManagerFull Time
Brother pharma
Feb 2024 - Present -1 yr, 5 months
Egypt
- Job Details:Planning and executing strategic business and marketing plans, in collaboration with important prescribers, opinion leaders, round tables and other advisory groups; Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs. Initiating and coordinating marketing activities and projects. Presenting to, and training the Sales field team. Visiting Accounts, hospitals and key opinion leaders (KOLs). Discussion partner for first, second and third-line professionals such as general practitioners, medical specialists, pharmacists and other medical professionals, and for other decision-making units such as formulary committees and insurance companies. Organizing advisory Boards, Group meetings, & standalone meetings Provide in-depth market, industry, and competitive analysis and positioning Analyze the market, sales potential and expenses, and prepare forecasts for existing products for use in planning and control. Analyze market potential for the existing and new product and prepare revenue forecasts for review meetings and presentations. Manage brand P&L to achieve sales and profit targets and develop pricing strategies. Test, monitor, and evaluate marketing tactics and adjust plans accordingly. Set goals and measure impact of promotional campaign which is required for the product growth. Gain legal, regulatory, medical and distribution approval of all material
Marketing ExecutiveFull Time
Abbott Nutrition International
Aug 2021 - Oct 2023 -2 yrs, 2 months
Egypt , Cairo
- Job Details:• EVENTS MANAGEMENT, MANAGE THE PLANNING AND EXECUTION OF EVENTS, & CONFERENCES • PARTICIPATE IN PRODUCT PLANNING AND ROADMAP DEVELOPMENT • ASSIST IN COORDINATION OF PRODUCT LAUNCHES AND MARKETING CAMPAIGNS • PROVIDE ASSISTANCE IN DEVELOPING BRAND POSITIONING AND COMMUNICATION STRATEGIES • KEY CONTACT PERSON WITH AGENCIES & SUPPLIERS • SUPPORTING BOTH PEDIATRIC NUTRITION & ADULT NUTRITION LINE. • DEVELOP ON-GROUND ACTIVATIONS & DIRECT TO CONSUMER ACTIVITIES. • ASSISTS IN DELIVERY & EXECUTION OF BRAND TACTICS & ACTIVITIES • RESPONSIBLE FOR LOGISTICS MANAGEMENT OF STANDALONE MEETINGS AND CONFERENCES. • DEVELOPMENT & IMPLEMENTATION OF KEY PROMOTIONAL MATERIALS & ACTIVITIES • MANAGING BIG EDUCATIONAL RELATED MARKETING PROJECTS WITH REGION • MANAGE CROSS-FUNCTIONAL TEAMS TO EXECUTE PROJECTS WITHIN ASSIGNED TIMELINES AND BUDGETS. • RESPONSIBLE FOR QUARTERLY MARKETING NEWSLETTER DEVELOPMENT, & EXECUTION • RESPONSIBLE FOR MAINTAINING & IMPROVING BRAND ADHERENCE & PREFERENCES THROUGH MONITORING PERFORMANCE ON HCPS & CONSUMER LEVELS • ASSIST IN DEVELOPING ANNUAL BUSINESS PLAN FOR PROFITABLE COMPANY GROWTH • KOLS FIELD VISITS & DOUBLE VISITS WITH SALES TEAM FOR TOP ACCOUNTS • SPEAKERS HANDLING & CONTROLLING PRESENTATIONS USED IN OUR EDUCATIONAL MEETINGS • MARKETING TEAM INTERNAL AUDIT ON ALL ACTIVITIES FOR QUALITY AND COMPLIANCE. • REVIEW & APPROVE ALL MARKETING INVOICES BEFORE PROCEEDING WITH PAYMENT • 100 % ABIDANCE WITH APPROVED TIMELINE FOR APPROVALS • ASSURE 0% REPORTED INCIDENCES OF NON-COMPLIANCE FOR MARKETING TEAM • ENSURE 100% COMPLIANCE WITH POLICY GUIDELINES & REQUIREMENTS ➢ ANALYSIS: • MONTHLY ANALYSIS FOR MARKETING ACTIVITIES, PROJECT PROGRESS & TRACKING. • ANALYSIS OF OUR FIELD VISITS AND KOLS MANAGEMENT PLANS. • ANALYZE THE GAINS OF MARKETING CAMPAIGNS AND EFFORTS, CREATING REPORTS AND PROVIDING RECOMMENDATIONS TO IMPROVE.
Marketing ExecutiveFull Time
- Job Details:• EVENTS MANAGEMENT, MANAGE THE PLANNING AND EXECUTION OF EVENTS, & CONFERENCES • PARTICIPATE IN PRODUCT PLANNING AND ROADMAP DEVELOPMENT • ASSIST IN COORDINATION OF PRODUCT LAUNCHES AND MARKETING CAMPAIGNS • PROVIDE ASSISTANCE IN DEVELOPING BRAND POSITIONING AND COMMUNICATION STRATEGIES • KEY CONTACT PERSON WITH AGENCIES & SUPPLIERS • SUPPORTING BOTH PEDIATRIC NUTRITION & ADULT NUTRITION LINE. • DEVELOP ON-GROUND ACTIVATIONS & DIRECT TO CONSUMER ACTIVITIES. • ASSISTS IN DELIVERY & EXECUTION OF BRAND TACTICS & ACTIVITIES • RESPONSIBLE FOR LOGISTICS MANAGEMENT OF STANDALONE MEETINGS AND CONFERENCES. • DEVELOPMENT & IMPLEMENTATION OF KEY PROMOTIONAL MATERIALS & ACTIVITIES • MANAGING BIG EDUCATIONAL RELATED MARKETING PROJECTS WITH REGION • MANAGE CROSS-FUNCTIONAL TEAMS TO EXECUTE PROJECTS WITHIN ASSIGNED TIMELINES AND BUDGETS. • RESPONSIBLE FOR QUARTERLY MARKETING NEWSLETTER DEVELOPMENT, & EXECUTION • RESPONSIBLE FOR MAINTAINING & IMPROVING BRAND ADHERENCE & PREFERENCES THROUGH MONITORING PERFORMANCE ON HCPS & CONSUMER LEVELS • ASSIST IN DEVELOPING ANNUAL BUSINESS PLAN FOR PROFITABLE COMPANY GROWTH • KOLS FIELD VISITS & DOUBLE VISITS WITH SALES TEAM FOR TOP ACCOUNTS • SPEAKERS HANDLING & CONTROLLING PRESENTATIONS USED IN OUR EDUCATIONAL MEETINGS • MARKETING TEAM INTERNAL AUDIT ON ALL ACTIVITIES FOR QUALITY AND COMPLIANCE. • REVIEW & APPROVE ALL MARKETING INVOICES BEFORE PROCEEDING WITH PAYMENT • 100 % ABIDANCE WITH APPROVED TIMELINE FOR APPROVALS • ASSURE 0% REPORTED INCIDENCES OF NON-COMPLIANCE FOR MARKETING TEAM • ENSURE 100% COMPLIANCE WITH POLICY GUIDELINES & REQUIREMENTS ➢ ANALYSIS: • MONTHLY ANALYSIS FOR MARKETING ACTIVITIES, PROJECT PROGRESS & TRACKING. • ANALYSIS OF OUR FIELD VISITS AND KOLS MANAGEMENT PLANS. • ANALYZE THE GAINS OF MARKETING CAMPAIGNS AND EFFORTS, CREATING REPORTS AND PROVIDING RECOMMENDATIONS TO IMPROVE.
Education
Bachelor's Degree in pharmacy
Ain Shams University (ASU)Jan 2014 - Jan 2019 - 5 yr
High School - American diploma
Mokatam International SchoolJan 2014
Languages
English
FluentArabic
Advanced