Raghda El-Zeiny

intermark

• Regional Strategic Communications Planning LeadFull Time

  Dec 2017 - Present -7 yrs, 6 months

  Egypt , Cairo

  • Job Details:Technical duties: • Collaborate with clients and partners to develop successful communication strategies. • Follow industry and financial trends in assessing impact of communication plans. • Source and identify daily consumer news and trends. • Turn a brief into an extremely insightful brief. • Use, understand, and execute various research methodologies to uncover key marketing opportunities. • Partner with other departments to ensure consumer insight is incorporated into marketing platforms. • Translating findings to campaign strategies and genuine ideas. • Perform targeting exercises and develop deep human insights to orchestrate ways in which creative and media can connect with audiences. • Positively impact the creative product through sharp insights and inspiration. • Plan, develop and manage creative communications, visually and verbally, that engage, inform, motivate. • Lead and influence cross functional teams to develop strategies and plans that drive customer engagement. • Eyes opening presentations preparation and delivery. • Strategic budgeting and scenarios building exercises. • Go above and beyond simply making recommendations, instead play an active role in the implementation and management of the idea-centric strategy. • Bring forward opportunistic ideas proactively to take advantage of new technologies, launches, and current events in real-time. • Provide thought leadership in: consumer behavior, behavior change, creative media engagements, emerging media, etc. • Initiating and coordinating media buying process and encouraging executions that delivers exceptional results. • Lead the campaign’s content planning that fulfills the campaign’s content strategy. • Develop new uses, strategies and tools for digital communications. • Sharing best practices with peers/management.
• Associate Communication StrategisFull Time

  May 2016 - Dec 2017 -1 yr, 7 months

  Egypt , Cairo

  • Job Details:- Turn a “no brief” to an extremely insightful brief - Translating findings to campaign strategies and genuine ideas - Perform targeting exercises and develop deep human insights to orchestrate ways in which creative and media can connect with audiences - Challenge and inspire teams to think differently about media channels and platforms - Eyes opening presentations preparation and delivery - Strategic budgeting and scenarios building exercises - Go above and beyond simply making recommendations, instead play an active role in the implementation and management of our idea-centric strategy. - Bring forward opportunistic ideas proactively to take advantage of new technologies, launches, and current events in real-time
• Marketing SpecialistFull Time

  Nov 2015 - Apr 2016 -5 months

  Egypt , Cairo

  • Job Details:- Take complex business challenges and turn them into simple solutions that drive overall brand engagement, get results and has a "wow" factor. - Use, understand, and execute various research methodologies to uncover key marketing opportunities. - Use research findings to create meaningful, actionable and interesting communication advice for clients. - Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data. - Ability to partner with multiple internal teams to develop innovative strategies that can be easily translated into break‐through work across the agency. - Lead client engagements, serving as a trusted strategic advisor to help clients in charting the right course.
• Senior Marketing Medical SpecialistFull Time

  Apr 2014 - Nov 2015 -1 yr, 7 months

  Egypt , Cairo

  • Job Details: Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data.  Acts as a go-to resource for up-to-date, accurate research and market information.  Provides expert direction and insight to marketing staff members throughout each project or campaign.
• Medical AdvisorFull Time

  Nov 2013 - Mar 2014 -4 months

  Egypt , Cairo

  • Job Details: Distil clear content from the wealth of scientific data.  Help guide the strategic direction in therapeutic areas.  Help create convincing communication concepts in cooperation with marketing and external partners.  Researches and develops content for publication of products.  Contribute to the content of promotional materials  Approve promotional materials  Answer medical questions concerning products  Contribute to a digital strategy