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Radwa Mohamed Rafik

Marketing manager

New Cairo, Cairo, Egypt

Work Experience

  • Marketing ManagerFull Time

    Btc-egypt Gold

    Apr 2023 - Present -2 yrs, 2 months

    Egypt

    • Job Details:Responsible for planning and implementing online & offline Marketing plans. • Managing partners relations and responsible for generating Mutual online and on-ground marketing activities. • Managing content, design, offline and online marketing outsource teams. • Managing branding, corporate identity, and marketing materials in Cairo and Dubai • Managing and covering events, activities, and exhibitions. • Managing the Social media Marketing Calendar and posting Activities for our social media accounts across Facebook, and Instagram • Managing all social media, online presence, and sponsored Campaigns, and media buying activities. • Work closely with in-house and external creative teams and media buyers to plan and execute campaigns • Preparing briefs for the outsourcing companies. • Managing eCommerce website look & feel and user experience. • Creating website wireframe and guide to brief outsourcing companies. • Managing annual online and offline marketing spending vs sales • Follow up on the content creation teams
  • Senior Marketing and communication specialistFull Time

    Amer Group

    Jul 2021 - Present -3 yrs, 11 months

    • Job Details:• Responsible for planning and implementing online & offline marketing activities. • Managing partners’ relations and responsible for generating mutual online and on-ground marketing activities. • Managing content, design, offline and online marketing outsource teams. • Managing the Social media Marketing Calendar and posting activities for our social media accounts across Facebook, and Instagram • Managing all social media, online presence, sponsored campaigns, and media buying activities. • Managing annual online and offline marketing spending and budget. • Monitoring and analyzing online campaign spending vs sales. • Managing eCommerce website look & feel and user experience. • Managing branding, corporate identity, and marketing material. • Managing the creation of all online and offline templates. • Managing events family days and exhibitions.
  • Marketing Communications SpecialistFull Time

    Multimarque

    Dec 2017 - Present -7 yrs, 6 months

    Egypt , Cairo

    • Job Details:-Build and execute social media strategy through competitive research, platform determination, bench-marking -Edit, publish and share content (text, images, video) -Set up and optimize company pages within each platform( Facebook- Instagram) to increase the visibility of company’s social content -Create editorial calendars and syndication schedules -Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information -Collaborate with other departments (customer relations, account managers etc.) to manage reputation, identify key players and coordinate actions.
  • Education

    • B.B.A in business

      Ain Shams University (ASU)

      Jan 2013 - Jan 2016 - 3 yr

    • High School - Thanaweya Amma

      heliopolis model school

      Jan 2006 

    Skills

    • Project Management
    • Leadership

    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • Marketing and graphic design

      Career collage·2018
    • International Computer Driving License - ICDL

      UNESCO·2013
    • Customer Service & Soft Skills

      Cairo·2013
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