Radwa Muhammed

Marketing Manager

• Job Details:Followed up with clients to ensure satisfaction and meet their needs, contributing to strong and lasting relationships. Monitored advertising campaigns across various platforms and analyzed performance to optimize marketing outcomes. Developed comprehensive strategic plans for brands to strengthen visual identity and increase market awareness. Supervised the entire team across departments, ensuring alignment with company goals and efficient execution. Contributed to enhancing the team’s skills by organizing regular training sessions and providing both technical and motivational support. Learned how to market tourism services and gained experience in understanding the tourism market and customer needs, which helped expand the client base and target new segments.

Marketing Manager

• Job Details:Collaborate with customers to understand their marketing goals, target audience and overall business objectives. Develop digital marketing strategies designed to meet their needs and objectives. Digital marketing campaigns have been planned, coordinated and implemented across different channels such as social media, email marketing, content marketing and advertising display. Managed a team of digital marketers, creating content. Provide guidance, guidance and support to ensure successful implementation of the campaign and customer satisfaction. Monitor the performance of digital marketing campaigns and customized strategies to improve the performance of the campaign and achieve customers' goals. Prepare regular reports on the performance of the campaign and inform clients of the results. Provide insights, recommendations and updates to customers to ensure transparency and consistency with their goals.

Media Team Leader

• Job Details:Developed and implemented a comprehensive information strategy aligned with the foundation’s mission and objectives. Supervised the creation of engaging and impactful content across multiple media channels, including social media, the official website, email newsletters, and press releases. Managed social media operations by designing content calendars, monitoring platform activity, engaging with followers, and analyzing performance metrics to refine the content strategy. Built and maintained relationships with media outlets, journalists, and influencers to secure consistent press coverage and enhance visibility for the foundation’s initiatives and events. Ensured brand consistency across all communication channels and materials, maintaining the charity’s voice and visual identity. Monitored media coverage and public sentiment, tracked key performance indicators (KPIs), and conducted data analysis to evaluate the effectiveness of media campaigns. Supervised and mentored a team of media professionals, providing ongoing support, feedback, and leadership to ensure successful implementation of media initiatives. Collaborated with other departments to align media efforts with the charity’s overall goals and projects. Developed and enforced protocols for handling media inquiries and managed crisis communications effectively. Oversaw the media budget, ensured optimal resource allocation, and identified cost-effective opportunities for outreach. Kept abreast of emerging trends and innovations in media, digital marketing, and nonprofit communication strategies, integrating new approaches into the foundation’s media plans.