
Radwa Hassan Saleh
Performance Growth Analyst at Alsafy Group
Abbassia, Cairo, EgyptWork Experience
Performance Growth AnalystFull Time
Alsafy Group
May 2024 - Present -1 yr, 1 month
Egypt , Cairo
- Job Details:• Analyze marketing data and performance metrics to identify growth opportunities and enhance digital marketing campaigns for key accounts, including SAMSUNG, AMAZFIT, SWITCH PLUS APPLE, and XIAOMI. • Monitor and assess the effectiveness of paid advertising, email marketing, SEO, and other marketing efforts to improve ROI, ROAS, and overall campaign efficiency. • Collaborate with cross-functional teams to develop strategies aimed at enhancing customer acquisition • Create comprehensive reports and dashboards to communicate findings, growth opportunities, and performance trends to key stakeholders.
Performance Marketing Team LeaderFull Time
MAKASEB
Nov 2023 - Present -1 yr, 7 months
Egypt , Cairo
- Job Details:- Develop and execute performance marketing campaigns to drive measurable results (ROI, ROAS, CPA). - Leading a performance marketing team, driving strategy, execution, and optimization to improve retention and boost revenue performance. - Manage end-to-end Zid and Salla accounts, overseeing performance marketing, growth strategies, and e-commerce optimization as part of a strategic partnership, driving key customer acquisition, retention, and revenue growth results. - Analyze and manage ROAS to ensure efficient budget allocation and scalable growth across all campaigns. - Design and execute comprehensive digital marketing strategies to enhance brand reach and online performance. - Manage multi-channel campaigns across PPC, social media, email, SEO, and display ads to increase traffic and conversions for e-commerce platforms.
Senior Performance MarketerFull Time
O'Solutions "Gulf E-commerce & Business Growth
May 2023 - Nov 2023 -6 months
Egypt , Cairo
- Job Details:• Develop, execute, and manage performance strategies • Create and manage (SEO) & (SEM) • Create and manage social media campaigns (Facebook - Instagram - Snapchat - Tiktok - Linkedin - X - YouTube) • Develop and oversee email marketing and marketing automation strategy • Create and Monitor campaign performance using tools like (Google Analytics - Google Search Console - Google Optimizer - Clarity - Mailchimp) • Create and optimize conversion campaigns aimed at increasing ROAS • Set up and maintain integrations between social media platforms and the website using Google Tag Manager (GTM)
Performance MarketerFull Time
Promolinks International
Aug 2022 - May 2023 -9 months
Egypt , Cairo
- Job Details:• Develop and implement a comprehensive digital marketing strategy using various digital marketing tools. • Develop, implement, and manage performance marketing campaigns across various digital channels (Google SEM - Facebook - Instagram - TikTok - Snapchat) • Analyze campaign data to identify opportunities for optimization and provide insights to inform future marketing strategies. • Identify target audiences and plan media campaigns accordingly. • Collaborate with creative professionals, such as designers and PR specialists, to create marketing projects and campaigns. • Brainstorm and generate innovative ideas with the team for creative marketing campaigns.
Education
Bachelor's Degree in Faculty Of Commerce English Section Economics Department
Helwan UniversityJan 2014 - Jan 2018 - 4 yr
High School - Thanaweya Amma
Abbassia Experimental school for girlsJan 2014
Achievements
-Best Delegate in marketing and public relation course at The American University in Cairo -Top Performance over Amazon.com 3 Sites -Best template creator all over Amazon.com
Skills
- Communication
- Negotiation
- Presentation Skills
- Microsoft Office
- Problem Solver
- Decision Maker
- Facebook Marketing
- Facebook ads
- Instagram Advertising
- Content Creation
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Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
Digital Marketing Nanodegree
Udacity·2021Advanced Digital Marketing Diploma.
Udicity·2021Certificate of Internship
DPM - Advertising Agency·2020Facebook & Instagram Advertising
Integrated Marketing Foundation·2020Social Media Analytics
Integrated Marketing Foundation·2020Illustration Camp
Motion Camp·2019Subject Matter Expert at Amazon.com
Amazon.com·2018Best Member in Business Developer
Enactus Helwan University·2018Internship Training
QNB Alahli·2017Trainee
QNB Alahli·2017Trainee
Banque Misr·2017Best Member at Marketing and Public Relation Course
American University in Cairo·2016Marketing and Public Relation
American University in Cairo·2016