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Radwa Hassan Saleh

Performance Growth Analyst at Alsafy Group

Abbassia, Cairo, Egypt

Work Experience

  • Performance Growth AnalystFull Time

    Alsafy Group

    May 2024 - Present -1 yr, 1 month

    Egypt , Cairo

    • Job Details:• Analyze marketing data and performance metrics to identify growth opportunities and enhance digital marketing campaigns for key accounts, including SAMSUNG, AMAZFIT, SWITCH PLUS APPLE, and XIAOMI. • Monitor and assess the effectiveness of paid advertising, email marketing, SEO, and other marketing efforts to improve ROI, ROAS, and overall campaign efficiency. • Collaborate with cross-functional teams to develop strategies aimed at enhancing customer acquisition • Create comprehensive reports and dashboards to communicate findings, growth opportunities, and performance trends to key stakeholders.
  • Performance Marketing Team LeaderFull Time

    MAKASEB

    Nov 2023 - Present -1 yr, 7 months

    Egypt , Cairo

    • Job Details:- Develop and execute performance marketing campaigns to drive measurable results (ROI, ROAS, CPA). - Leading a performance marketing team, driving strategy, execution, and optimization to improve retention and boost revenue performance. - Manage end-to-end Zid and Salla accounts, overseeing performance marketing, growth strategies, and e-commerce optimization as part of a strategic partnership, driving key customer acquisition, retention, and revenue growth results. - Analyze and manage ROAS to ensure efficient budget allocation and scalable growth across all campaigns. - Design and execute comprehensive digital marketing strategies to enhance brand reach and online performance. - Manage multi-channel campaigns across PPC, social media, email, SEO, and display ads to increase traffic and conversions for e-commerce platforms.
  • Senior Performance MarketerFull Time

    O'Solutions "Gulf E-commerce & Business Growth

    May 2023 - Nov 2023 -6 months

    Egypt , Cairo

    • Job Details:• Develop, execute, and manage performance strategies • Create and manage (SEO) & (SEM) • Create and manage social media campaigns (Facebook - Instagram - Snapchat - Tiktok - Linkedin - X - YouTube) • Develop and oversee email marketing and marketing automation strategy • Create and Monitor campaign performance using tools like (Google Analytics - Google Search Console - Google Optimizer - Clarity - Mailchimp) • Create and optimize conversion campaigns aimed at increasing ROAS • Set up and maintain integrations between social media platforms and the website using Google Tag Manager (GTM)
  • Performance MarketerFull Time

    Promolinks International

    Aug 2022 - May 2023 -9 months

    Egypt , Cairo

    • Job Details:• Develop and implement a comprehensive digital marketing strategy using various digital marketing tools. • Develop, implement, and manage performance marketing campaigns across various digital channels (Google SEM - Facebook - Instagram - TikTok - Snapchat) • Analyze campaign data to identify opportunities for optimization and provide insights to inform future marketing strategies. • Identify target audiences and plan media campaigns accordingly. • Collaborate with creative professionals, such as designers and PR specialists, to create marketing projects and campaigns. • Brainstorm and generate innovative ideas with the team for creative marketing campaigns.
  • Education

    • Bachelor's Degree in Faculty Of Commerce English Section Economics Department

      Helwan University

      Jan 2014 - Jan 2018 - 4 yr

    • High School - Thanaweya Amma

      Abbassia Experimental school for girls

      Jan 2014 

    Achievements

    -Best Delegate in marketing and public relation course at The American University in Cairo -Top Performance over Amazon.com 3 Sites -Best template creator all over Amazon.com

    Skills

    • Communication
    • Negotiation
    • Presentation Skills
    • Microsoft Office
    • Problem Solver
    • Decision Maker
    • Facebook Marketing
    • Facebook ads
    • Instagram Advertising
    • Content Creation
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    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • Digital Marketing Nanodegree

      Udacity·2021
    • Advanced Digital Marketing Diploma.

      Udicity·2021
    • Certificate of Internship

      DPM - Advertising Agency·2020
    • Facebook & Instagram Advertising

      Integrated Marketing Foundation·2020
    • Social Media Analytics

      Integrated Marketing Foundation·2020
    • Illustration Camp

      Motion Camp·2019
    • Subject Matter Expert at Amazon.com

      Amazon.com·2018
    • Best Member in Business Developer

      Enactus Helwan University·2018
    • Internship Training

      QNB Alahli·2017
    • Trainee

      QNB Alahli·2017
    • Trainee

      Banque Misr·2017
    • Best Member at Marketing and Public Relation Course

      American University in Cairo·2016
    • Marketing and Public Relation

      American University in Cairo·2016
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