
Radwa Hanafy Ahmed
Senior Branding and Marketing Consultant at Etqan
Rehab City, Cairo, EgyptWork Experience
Senior Branding and Marketing ConsultantFull Time
- Job Details:In this position, i act as a marketing director within the client's business. My mission starts with any new client from scratch. Starting from setting the marketing objectives, planning the marketing strategy, crafting the advertising concept, supervising branding and designs and finally implementing & executing the advised plan within a certain agreed timeline. Along with the strategic responsibilities, I'm also the main point of contact from the client's side, giving out briefs to agencies, supervising design and digital teams.
Account DirectorFull Time
Review marcom
Jun 2020 - Mar 2022 -1 yr, 9 months
Egypt , Cairo
- Job Details:- Managed branding campaigns and event marketing initiatives in print, video, web and social media - Developed and strengthened business partnerships at all levels - Coordinated teams of design and implementation professionals to manage all project objectives - Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies - Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns Continually - Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement - Assisted in training and mentoring new account executives to aid overall team performance - Used effective communication and interpersonal skills to promote longlasting client relationships - Prepared and presented product demonstrations to prospective clients and attended pitch meetings to increase sales opportunities.
Education
Bachelor's Degree in Integrated marketing communication
Misr International University (MIU)Jan 2017
High School - IGCSE
St. Fatima, British sectionJan 2010
Skills
- Strategic Planning
- Advertising
- Account Management
- Brand Strategy
- Microsoft Office
- Marketing
- Leadership
- Brand Development
- Corporate Branding
- Management
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Languages
Arabic
FluentEnglish
FluentFrench
Beginner
Training & Certifications
Google Ads fundementals
Google·2019