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Radwa Hanafy Ahmed

Senior Branding and Marketing Consultant at Etqan

Rehab City, Cairo, Egypt

Work Experience

  • Senior Branding and Marketing ConsultantFull Time

    Etqan

    Mar 2022 - Present -3 yrs, 3 months

    Egypt , Cairo

    • Job Details:In this position, i act as a marketing director within the client's business. My mission starts with any new client from scratch. Starting from setting the marketing objectives, planning the marketing strategy, crafting the advertising concept, supervising branding and designs and finally implementing & executing the advised plan within a certain agreed timeline. Along with the strategic responsibilities, I'm also the main point of contact from the client's side, giving out briefs to agencies, supervising design and digital teams.
  • Account DirectorFull Time

    Review marcom

    Jun 2020 - Mar 2022 -1 yr, 9 months

    Egypt , Cairo

    • Job Details:- Managed branding campaigns and event marketing initiatives in print, video, web and social media - Developed and strengthened business partnerships at all levels - Coordinated teams of design and implementation professionals to manage all project objectives - Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies - Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns Continually - Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement - Assisted in training and mentoring new account executives to aid overall team performance - Used effective communication and interpersonal skills to promote longlasting client relationships - Prepared and presented product demonstrations to prospective clients and attended pitch meetings to increase sales opportunities.
  • Account managerFull Time

    Digital Essence

    Aug 2019 - Nov 2019 -3 months

    Egypt , Cairo

    • Key accounts managerPart Time

      Signegde advertising

      Jun 2019 - Feb 2021 -1 yr, 8 months

      Egypt , Cairo

      • Education

        • Bachelor's Degree in Integrated marketing communication

          Misr International University (MIU)

          Jan 2017 

        • High School - IGCSE

          St. Fatima, British section

          Jan 2010 

        Skills

        • Strategic Planning
        • Advertising
        • Account Management
        • Brand Strategy
        • Microsoft Office
        • Marketing
        • Leadership
        • Brand Development
        • Corporate Branding
        • Management
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        Languages

        • Arabic

          Fluent
        • English

          Fluent
        • French

          Beginner

        Training & Certifications

        • Google Ads fundementals

          Google·2019
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