Raazia Bari

Head of Bancassurance

• Job Details:Spearheaded strategic initiatives and streamlined operations for the wealth products, surpassing revenue targets by 25% and optimizing operational efficiency by 50%. Introduced innovative plans, managing full product lifecycle from development to market delivery. Led digital transformation project and process re-engineering, enhancing operational efficiency acquiring customer satisfaction. Achieved highest market share of 24% and highest revenue in wealth portfolio through effective campaigns and staff motivation. Performed analytics to develop scalable propositions and strategic plans, sales campaigns which placed bank products at a competitive advantage, while ensuring alignment with regulatory and compliance requirements. Cultivated strong relationships with internal and external stakeholders to achieve better results. Empowered all sales staff with soft skills, in-depth knowledge of products and regulatory environment. Prepared and monitored budget and financial performance, identifying areas for improved performance and proposing corrective actions. Recommended and implemented responsive strategies after monitoring industry trends and regulatory changes, identifying risks and opportunities.

Senior Product Manager

• Job Details:Established business development strategies based on targets, product specifications, market data for increased revenue. Developed new products, executed data-driven product strategies for consistent revenue growth increasing sales by 20%. Liaised with sales and marketing team to collect customer feedback, incorporating into subsequent production runs and development lifecycles. Fostered strong relationships with stakeholders and provided training support to enhance product understanding and compliance. Conducted market research and utilized data-driven insights to create and execute effective product strategies, including pricing, positioning, and market segmentation. Arranged conferences domestically and internationally.

Manager Marketing & Alternate Distribution Channel

• Job Details:Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth. Successfully remained within expense budget and allocated resources to maximize productivity and profitability. Reduced operational costs through comprehensive process improvement initiatives and resource management. Cultivated partnerships with fund distributors to maximize business opportunities and extend network reach within the industry. Improved brand image by developing digital channels to engage customers and promote sales. Developed innovative and targeted collateral including print & digital media, to support sales team for lead generation. Represented organization at investment awareness sessions jointly with regulators. Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments. Initiated and implemented business strategies to achieve business goals and stay competitive.