Raafat Waleed Izzeddin

Head of Sales and Business DevelopmentFull Time

• Job Details:ATHEER is a leading full-line wholesaler of building solutions including (Electrical, Mechanical, Sanitary ware, Heating Elements & Solar Energy Equipment) serving projects & retailers all over KSA. Spearhead all aspects of Business Development and Commercial Operations across 5 regional offices. Maintained Sales Volume, Product Mix, and Selling prices in line with supply and demand, Market trends, Economic indicators, and Competition. Assumed full responsibility for overall P&L and productivity of the business, covering process optimization, policies & procedures. Generating new business through building trusting relationships with consultants & contractors. Steer global sales operations through concerted efforts of highly skilled teams while directing the delivery of high-quality customer service. Design as well as develop sales and marketing programmes, formulate a robust annual business plans in line with strategic goals, and maximize revenue generation by penetrating international market. Deliver effective sales Training and technical support. Enabling technologies (CRM/ERP) at all levels of the organisation.

Sales DirectorFull Time

• Job Details:AL-SORAYAI is a Saudi public listed company manufacturing, wholesale, and retail trade of Polypropylene yarn and thread, Carpets, Furniture, and Textiles. Designed policies and operating frameworks for sales/marketing activities of 65 countries and 8 regional offices. Developed & implemented a solid strategic global distribution plans that improved the overall business performance. Delivered training to the sales team on consultative selling techniques to improve sales. Calculated and controlled expenses by formulating marketing budgets and ensuring strict adherence. Fostered relations with clients to generate avenues for additional business. Generated significant revenue by developing a product category for each business sector according to market demand to ensure maximum brand visibility and capturing optimum market shares. Developed consumer preference and achieved organisational defined targets by conceptualizing and implementing sales and marketing strategies.

Sales ManagerFull Time

• Job Details:Sealy Mattress Middle East Licensee of Sealy Inc. USA, Patent Sleeping System Manufactures. ● Recognized for increasing territory sales revenue by 25% in the first quarter. ● Managed Contract Business with Hospitality Chains & Government tenders. ● Responsible to meet and exceed assigned sales targets & organizational strategic objectives. ● Support existing channels to grow business . ● Developed an Exclusive Supply Contracts agreements. ● Senior Sales Operation manager in charge. ● Customer Service duties supervision (accounts opening, transfers, withdrawals, and reports). ● Manage operational details of a marketing mix, including the budget and a variety of projects and initiatives aimed at generating leads and supporting direct selling initiatives. ● Building a growing sales force, responsible for setting their monthly targets and execution thru solid KPI standards