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Radwa Awad

Marketing and Comm. Professional

Maadi, Cairo, Egypt

Work Experience

  • Marketing & PR DirectorFull Time

    The Hub Production

    Oct 2011 - Present -13 yrs, 8 months

    Egypt

    • Job Details:BTL Advertising and Event Management Marketing planning and budgeting: •Design, implement, and facilitate annual marketing plan for the clientele. •Support and facilitate development and implementation of section business/marketing plans. •Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth. •Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors. •Plan and administer the company’s Marketing Operations budget; •Supervise Marketing Assistant, Client Services Administrator, and Communications Manager. •Make staffing and hiring decisions within marketing department. •Build and develop a marketing team which is competent, commercially astute, dedicated and efficient. •Manage day to day activity with PR, press and marketing communications agencies
  • Senior Marketing ManagerFull Time

    Samcrete Development

    Apr 2009 - Jan 2011 -1 yr, 9 months

    Egypt

    • Job Details:Design, implement, and facilitate annual marketing plan for the company. Support and facilitate development and implementation of section business/marketing plans. Plan and administer the company’s Marketing Operations budget; support development of marketing budgets. Oversee corporate communications activities through Communications Coordinator including: external communications and systems internal communications and systems public relations efforts external vendors and consultants Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc. Oversee firm’s electronic marketing efforts including supervision of Web site design and maintenance. .
  • Senior Account ManagerFull Time

    Impact

    May 2008 - Jan 2009 -8 months

    Egypt , Cairo

    • Job Details:• Ensure smooth running of the day-to-day account/client operations and ensure deadlines are met to achieve on-going client satisfaction. • Controlling and ensuring that all output from the agency is of consistent quality to minimize mistakes that negatively impact agency profitability. • Assisting the Account Director and contribute in the strategy development process to ensure sound advertising solutions are achieved. • Analyzing and presenting competitive reports and budget reviews to senior agency personnel and client on a monthly basis to contribute to the strategic development process. • Maintaining an effective relationship with client and agency personnel in a manner that straddles both operational and strategic contribution to ensure smooth running of the account. • Motivating and managing all Account Managers and Executives. • Completing administrative work, as required.
  • Marketing and Communication SpecialistFull Time

    Nestle

    Jul 2006 - Jan 2008 -1 yr, 6 months

    Egypt

    • Job Details:•Define, establish, administrate and implement Internal Communication Platform in Nestlé Middle East (13 countries) •Responsible for managing the company’s newsletter (13 countries) •Responsible for the production of corporate brochures, AVP’s, special issues and publications. •Manages all face-to-face corporate meetings (market conferences, info sessions. Breakfast with CEO ) •Accountable and Responsible for providing guidance to Brand team on the optimal effective and efficient way to invest media budget. Accountable and Responsible for providing guidance to Brand team on the optimal effective and efficient way to invest media budget. •Develop KPIs and strategies, in balance with Nestle Middle East objectives regarding brand imaging – NIDO, MILO, NESCAFE, NESPRESSO AND KLIM. Identify, develop, and evaluate marketing strategy, based on knowledge of brand objectives, and market characteristics •Evaluate the financial aspects of product branding, such as budgets allocated to media
  • Education

    • BA in Mass Communication/Media Studies

      Modern Sciences and Arts University (MSA)

      Jan 2000 - Jan 2004 - 4 yr

    • Technical Diploma in IGCSE

      Gulf English School

      Jan 1995 - Jan 1999 - 4 yr

    Skills

    • Microsoft Office
    • Microsoft Word
    • Marketing
    • Management
    • Communication
    • Strategic Planning
    • Marketing
    • Communication
    • Account Management
    • Client Relations
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    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • Spanish

      Fluent
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