
Qmar Elnaka
Assistant Brand Manager
New Cairo, Cairo, EgyptWork Experience
Assistant Brand ManagerFull Time
- Job Details:• Cairo Three A is the parent organization for a group of 9 integrated companies with a wide range of operations in food sector including commodity trading, agriculture, poultry, consumer goods manufacturing & distribution, in addition to food retail • The group’s end-to-end value chain is uniquely positioning it as a potential unrivalled food platform with annual turnover of approximately USD 1.5 billion • Job scope entails leading advertising strategies & communication plans, including the creation of the advertising materials in condition with the media, creative & event management agencies • Take the initiative in developing and carrying out the marketing plans of SHAHD Chicken • Managing Agency Teams to Support Strategic Direction: Manage agency teams to support strategic direction; drive brand volume and share; establish strategies that optimize business potential; integrate all marketing initiatives (advertising, promotion & market assets) • Managed “Shahd X Coke” promotion • Launched “Ramadan & Summer campaigns” with total of +100 giveaways in North Coast & POSM artworks, captured +15% volume growth on the breaded range
Education
Bachelor's Degree in IMC (Integrated Marketing Communications)
British University in Egypt (BUE)Jan 2018
Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
Marketing professionals
American Chamber·2023Strategic Thinking
Cairo ad school·2022