
Priscilla Philip
Assistant Brand Manager at DAL Group (DAL Food)
Heliopolis, Cairo, EgyptWork Experience
Research ExecutiveFull Time
- Job Details:- Designing and conducting quantitative research studies - Collaborating with clients and research teams to determine research objectives and methodologies - Overseeing data collection process and ensuring data quality - Conducting statistical analysis on collected data using software like SPSS or Excel - Interpreting research findings to identify trends and patterns - Preparing reports and presentations to communicate insights and recommendations to clients - Managing client relationships and providing guidance on research design and data analysis - Project management, including coordinating with cross-functional teams and adhering to timelines and budgets - Staying updated with industry trends and research methodologies to enhance research approaches
Assistant Brand ManagerFull Time
DAL Group (DAL Food)
Aug 2022 - Present -2 yrs, 10 months
Sudan , Khartoum
- Job Details: Briefing the marketing agency on various campaign prospects, communicating client-side expectations and coordinating with the agency throughout all phases of campaign development, ensuring services are aligned with quality, timeliness and budget expectations. Leading BTL promotional activities such as in-store product activations, sampling, and roadshow events by coordinating with marketing agencies and kicking off trade marketing teams Engage in the brand position and brand guideline generation of consumer brands and the corporate brand. Closely collaborating with digital team to come up with digital marketing initiatives and managing the content calendar across our social media platforms Collaborating with teams, operations, market research and marketing agency for timely launches of new campaigns that meet corporate demand. Engaging in development of artwork designs for new products, demonstrating high attention to detail. Analyze the gains of marketing campaigns and efforts, creating reports and providing recommendations to improve. Generate reports on brand performance, sales, and all marketing projects.
Strategic Communications OfficerFull Time
DAL Group
Feb 2022 - Aug 2022 -6 months
Sudan , Khartoum
- Job Details:Managing the Publishing of Darna, a magazine targeting internal staff to casually keep up with all what is happening in the corporate. Use internal tools such as email newsletters and one on one interviews to maximize the firm’s internal communication effectiveness and ensures consistent messaging, branding, imagery and identity. Engaged in the planning, coordination and execution of internal employee events such as Employee Recognition Awards, Women’s March Campaign, Ramadan Campaign. Engaged in writing and editing impactful and engaging content that effectively describes and promotes Diversity & Inclusion, Alumni Relations, Recruitment, Professional Development initiatives in support of firm goals and culture. Working with appropriate firm personnel to create and maintain content for employee communication channels, and partners with the broader Marketing and IT teams to explore new channels or technologies where possible.
Project ManagerFull Time
Sutrac ( Caterpillar Sudan)
Aug 2021 - Feb 2022 -6 months
Sudan , Khartoum
- Job Details: Designed Proposal for HSE Staff Recruitment. Implementing HSE Officer Job description according to Sutrac needs for creating Sutrac HSE structure Creating Legal Documentation Record Database. Creating Business Process for Legal Documents Requisition. Implementing long term training plan with HSE team to decide most important HSE courses to be delivered to all Sutrac staff. Supporting budget planning for the department Managing First Aid training project aimed at all Sutrac Staff (about 500) since planning phase till successfully providing certificates to align with Caterpillar dealership requirements that has resulted in a great increase in CAT score card.
Education
Master's Degree in Business (Global MBA)
Università Cattolica del Sacro CuoreJan 2023
Skills
Languages
Arabic
FluentEnglish
AdvancedFrench
Beginner