Basic Info

Peter Mikhael

More than 15 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Marketing and Communications Manager - Digital Marketing & Branding at Xerox Egypt

Experience Details

Marketing and Communications Manager - Digital Marketing & Branding

Marketing/PR/Advertising , Project/Program Management, Analyst/Research

Senior Management (e.g. VP, CEO)

Marketing and Communications Manager - Digital Marketing & Branding
2012 – Present (Xerox Egypt)
• Develop integrated marketing communication strategy and spend plan, creating new marketing programs with the purpose of educating the market, generating revenue and aligning with the company strategy and growth plan.
• Delivering multi channel campaigns across social media, SEO, e-mail, web, mobile. Identifying key areas for improvement.
• Create and develop Arabic content for Xerox web site as well as social media campaigns
• Manage marketing communication & branding programs, including both out & inbound initiatives and activities
• Develop Xerox Egypt services marketing strategy and go to market plan.
• Collaborate with the extended market team to leverage industry messaging and represent Xerox properly in the market.
• Create and deliver marketing campaign content. Ensure consistent product and brand positioning are effectively communicated and reaches the appropriate target audience.
• Measure and report performance for all marketing programs, and assess against goals (ROI and KPIs)
• Manage and facilitate collateral development to assist with go-to-market campaigns and supporting channel partners & sustain up-to-date web existence
• Help growing Xerox Egypt customer’s database and deepen the relationship with current customers & channel partners.
• Develop a comprehensive online marketing plan to be implemented locally or through media partners that includes online advertising assets, sponsorships, co-branded email, and other creative means to reach online audiences.
• Generate media coverage to build Xerox brand locally by working closely with PR agencies and developing strong relationship with the media.
• Provide quarterly marketing intelligence report (market share analysis)
• Plan and manage all company customers events aligning with products & services marketing strategy


Company Details

Xerox Egypt (multinational)

Cairo, Egypt

101-500 employees

Information Technology Services

www.xerox.com

Jan 2012 to Apr 2016 (4 years 3 months)
Integrated Marketing Manager – Communications & Branding at Xerox Egypt

Experience Details

Integrated Marketing Manager – Communications & Branding

Marketing/PR/Advertising , Analyst/Research

Manager

• Develop marketing strategic plan.
• Full responsibility of the company branding strategy
• Build Social Media Strategy
• Refresh WWW site and sustain a healthy web existence.
• Responsible for marketing intelligence
• Promote and advertise new launched products and services.
• Build and enhance company brand awareness.
• Develop product retail penetration and go to market strategy.
• Integrated Marketing budget planning.
• Manage events and sponsorships.
• Availing new media for press releases and manage media bookings.
• Manage demand-generating activities such as social media campaigns e-mail blasts, and periodical newsletters.
• Develop & manage PR strategy.
• Put together company strategy for advertising and promotions.
• Plan and manage CSR programs.
• Create and manage product demos and virtual utilities for the region.


Company Details

Xerox Egypt (multinational)

Cairo, Egypt

101-500 employees

Information Technology Services

www.xerox.com

Jan 2007 to Dec 2011 (4 years 11 months)
Product Marketing Manager at Xerox Egypt

Experience Details

Product Marketing Manager

Marketing/PR/Advertising

Manager

Launching new retail and SMB imaging products
• Prepare & review press releases for newly launched products.
• Position products and prepare competitive analysis.
• Planning supply & demand according to quarterly sales forecast.
• Prepare and deliver direct and channel product training.
• Identify alternative indirect channels opportunities.
• Prepare and manage events and media announcements.
• Prepare and design advertising materials (emailing letters, mail shots, customers and resellers giveaways)
• Create and manage product demos and virtual utilities for the region.


Company Details

Xerox Egypt (multinational)

Cairo, Egypt

101-500 employees

Information Technology Services

www.xerox.com

Jan 2003 to Dec 2006 (3 years 11 months)
Senior Technical Account Manager (Xerox Printing Systems) at Xerox Egypt

Experience Details

Senior Technical Account Manager (Xerox Printing Systems)

Sales/Retail, Manufacturing/Production, Project/Program Management

Experienced (Non-Manager)

Services & solutions selling
• Study customer IT environment. (Mainframes, Mini systems,)
• Analyze business process and work environment.
• Analyze document flow process, handling and usage.
• Prepare visibility study for turn-key project for smart production printing.
• Put together an implementation plan for the project.
• Implement the project and handle all customer applications, follow up and assure customer satisfaction.
• Projects took place at (Henkle, AUC, Mansour Co., Suez Cement Co., Ministry of Electricity and Renewable Energy)


Company Details

Xerox Egypt

Cairo, Egypt

101-500 employees

Information Technology Services

www.xerox.com

Jan 2000 to Dec 2002 (2 years 11 months)
Sales Account Manager at Xerox Egypt

Experience Details

Sales Account Manager

IT/Software Development

Experienced (Non-Manager)

N/A


Company Details

Xerox Egypt (multinational)

Cairo, Egypt

501-1000 employees

Information Technology Services

www.xerox.com

Sep 1994 to Dec 1999 (5 years 3 months)

Achievements


Xerox Egypt has been awarded as #1 among Xerox corp.worldwide subsidiaries for social media & digital marketing activities


Xerox Egypt has been recognized by Xerox CEO Anne Mulcahy to be the first subsidiary to fully transform to the new brand identity in only two months while other operating xerox companies took up to one year to full change the identity.


Supporting the channel partners with new flash tools and virtual CDs, which I have created myself
https://www.youtube.com/watch?v=Hzz8yDvChCY



First security printing systems to be installed in Suez Cement company printing secured cement coupons


Education

MBA in Marketing & International Business

Education Details

MBA

Marketing & International Business

American University in Cairo (AUC), Egypt

A / Excellent / 85 -100%

N/A

N/A

American University in Cairo (AUC)
1997 - 2000
BA in Accounting in Accounting

Education Details

BA in Accounting

Accounting

Ain Shams University, Egypt

A / Excellent / 85 -100%

N/A

N/A

Ain Shams University
1990 - 1994
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Ramsis

Egypt

1990

B / Very Good / 75 - 85%

N/A

Ramsis
1990

Certifications

GMAT
Jun 1996

Certificate details

GMAT

Jun 1996

N/A

N/A

N/A

AUC

N/A

Training and Courses

Training/Course Details

Lean Six Sigma

Nov 2006

More Steam University & Xerox Corp.

N/A

Training/Course Details

Lean Six Segma

Nov 2006

More Steam University & Xerox Corp.

N/A

This profile is fresh!
Last update 24 days ago.

Jobseeker photo

Profile Skills and Keywords

AccountingAdobe IllustratorAdobe PhotoshopAnalyticalArabicBusiness DevelopmentCorporate CommunicationsDigital MarkeitngE-marketingEnglishEvents Planning & ManagementFlash Animation And Demo ToolsGMATGoogle SEO Platform (Ad Words)Graphic DesignITInformation Technology ServicesInnovativeIntegrated Marketing Manager Communications & BrandingLeaderLean Six SegmaLean Six SigmaMBAManufacturingMarketingMarketing & International BusinessMarketing And Communications Manager - Digital Marketing & BrandingMarketing CommunicationMarketing ResearchOperationsPlannerProblem SolverProduct ManagementProduct Marketing ManagerProductionProducts & Services SalesProgram ManagementProjectProject ManagementPublic RelationsResearchRetailSalesSales Account ManagerSenior Technical Account Manager (Xerox Printing Systems)Social Media Advertising PlatformsSoftware DevelopmentStrategic PlanningXerox Egypt

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Social Media Advertising Platforms

Social Media Advertising Platforms

: Expert

: Extreme - I love it!

:

3-5 years

Google SEO Platform (Ad Words)

Google SEO Platform (Ad Words)

: Expert

: Extreme - I love it!

:

1-3 years

Graphic Design

Graphic Design

: Expert

: Medium

:

More than 7 years

Flash Animation and demo tools

Flash Animation and demo tools

: Expert

: Medium

:

5-7 years

E-marketing

E-marketing

: Expert

: Extreme - I love it!

:

5-7 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: Medium

:

More than 7 years

Adobe Illustrator

Adobe Illustrator

: Intermediate

: Medium

:

5-7 years

Fields of Expertise

marketing

marketing

: Expert

: Extreme - I love it!

:

More than 7 years

digital markeitng

digital markeitng

: Expert

: Extreme - I love it!

:

3-5 years

Product Management

Product Management

: Expert

: High

:

3-5 years

Business Development

Business Development

: Expert

: Extreme - I love it!

:

More than 7 years

Public Relations

Public Relations

: Expert

: Extreme - I love it!

:

More than 7 years

Events planning & management

Events planning & management

: Expert

: Extreme - I love it!

:

More than 7 years

Corporate Communications

Corporate Communications

: Expert

: Extreme - I love it!

:

More than 7 years

Products & Services sales

Products & Services sales

: Expert

: Medium

:

More than 7 years

Marketing Communication

Marketing Communication

: Expert

: Extreme - I love it!

:

More than 7 years

Strategic Planning

Strategic Planning

: Expert

: Extreme - I love it!

:

More than 7 years

Project Management

Project Management

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing Research

Marketing Research

: Advanced

: High

:

3-5 years

Key Skills

Analytical, Leader, Planner, Problem Solver, Innovative

Online Presence

https://goo.gl/plw3Ghhttps://goo.gl/F7XZ0S

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