peter Hanna Mikhael

Marketing and Communications ConsultantFreelance / Project

Marketing DirectorFull Time

• Job Details: Develop marketing strategy and spend plan in line with the company P&L.  monitoring and analyzing market trends  Researching demands for new products and services.  Establish the link between marketing efforts and clients’ needs and services.  Put together a new strategy for customer service level excellence.  Plan & manage marketing communication & branding programs, including both inbound initiatives and ATL campaigns for clients, leasing between teams and insuring best offers are being submitted to the clients.  Develop go to market plan.  Plan and implement Pro Ads digital transformation and web existence including developing new products and services as social media SMM, SEM and web site developing services.  Studying competitors' products and services  Measure and report performance for all agency departments, and assess against goals KPIs  Manage the designer’s team, insuring innovative and creative branding campaigns are being developed and submitted to the clients.  Expand Pro Ads outdoor products insuring the right exposure and brand visibility.

Head of Marketing and Communications - Digital Marketing & BrandingFull Time

• Job Details:Marketing and Communications Manager - Digital Marketing & Branding 2012 – Present (Xerox Egypt) • Develop integrated marketing communication strategy and spend plan, creating new marketing programs with the purpose of educating the market, generating revenue and aligning with the company strategy and growth plan. • Delivering multi channel campaigns across social media, SEO, e-mail, web, mobile. Identifying key areas for improvement. • Create and develop Arabic content for Xerox web site as well as social media campaigns • Manage marketing communication & branding programs, including both out & inbound initiatives and activities • Develop Xerox Egypt services marketing strategy and go to market plan. • Collaborate with the extended market team to leverage industry messaging and represent Xerox properly in the market. • Create and deliver marketing campaign content. Ensure consistent product and brand positioning are effectively communicated and reaches the appropriate target audience. • Measure and report performance for all marketing programs, and assess against goals (ROI and KPIs) • Manage and facilitate collateral development to assist with go-to-market campaigns and supporting channel partners & sustain up-to-date web existence • Help growing Xerox Egypt customer’s database and deepen the relationship with current customers & channel partners. • Develop a comprehensive online marketing plan to be implemented locally or through media partners that includes online advertising assets, sponsorships, co-branded email, and other creative means to reach online audiences. • Generate media coverage to build Xerox brand locally by working closely with PR agencies and developing strong relationship with the media. • Provide quarterly marketing intelligence report (market share analysis) • Plan and manage all company customers events aligning with products & services marketing strategy