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Peter Rostom

Operations Director COSMIX / ARAMED Group

Dubai, United Arab Emirates

Work Experience

  • Operation DirectorFull Time

    COSMIX / ARAMED Group

    Jun 2023 - Present -2 yrs

    United Arab Emirates , Dubai

    • Job Details:Work Scope: • Restructure company business, people, define new standards and mechanisms for business. • Encourage a beneficial working environment throughout divisions by establishing goals and empowering staff to take ownership of assignments and make appropriate decisions. • Works collaboratively with divisions heads to achieve division's profit margin goals. • Create new policies and ensure a solid standardized system in place across divisions. • Sales / Distributors Management: - Leading Regional Sales Managers - Screening, appointing & managing distributors. - Distribution Channel Life Cycle Management:  Channel Design  Distributor Selection  Distributor On-Boarding  Distributor Performance Management Process.  Channel Support and Execution  Annual Performance and Contract Review  Action Plan & Off-Boarding. • Marketing: - Leading Regional Marketing Managers - Renew the marketing directions of the company. - Develop OBL / OEM / Private Label Brands from Scratch based on Gap Analysis. - Manage Marketing Direction & Strategy. • Regulatory & Registration: - Manage MOH regulatory & registration requirement for META countries. - Build files with suppliers. - Optimize registration timeline
  • Commercial DirectorFull Time

    AMSAAL Venom – E20 Holding Group

    Sep 2022 - Jun 2023 -9 months

    United Arab Emirates , Abu Dhabi

    • Job Details:Work Scope: • Sales: - Leading Sales Managers for venom exportation. - Managed P&L including contribution and operating margins. - Realize full commercial potential to maximize revenue, market share and profitability goals. Work Experience - Assess performance and provide professional advice and support in order to achieve plans and goals. - Follow up operations, exportations, payment, LCs and bank transfers • Marketing: - Leading Marketing Department Head - Renew the marketing directions of the company with incentive driven rewards for staff achievement. • Business Development: - Leading Business Development Manager - Assessing new business opportunities - Issuing Non-disclosure-agreements & Contract agreements with Antivenom companies • Regulatory & Registration Management • Principals' & Global Antivenom (Antivenin) Companies' Management • Distributors Management & Global Exportation • Training Management
  • Commercial Director MENAFull Time

    Philips

    Jan 2021 - Sep 2022 -1 yr, 8 months

    Egypt , Cairo

    • Job Details: Sales: Leading Managers of 4 Medical Equipment Business Units: - PHILIPS Ultrasound: Echocardiography, Radiology & Ob/Gyn - Neusoft: CT & MRI - GMM: C-arm, X-Ray Analogue & Digital - Progetti: Operating Room; Operating Tables, Monitors, Ventilators & Infants' Incubators - Mindray: Veterinary Ultrasound, Chemistry & Hematology Analyzer, OR: Anesthesia Machine, Patient monitor, Infusion & Syringe Pump  Marketing: Leading Marketing Department Head  Business Development & Assessing new business opportunities; Leading Business Development Manager  Principals’ & Global Companies’ Management  Distributors Management & Regional Exportation in Middle East & Africa  Application; Leading Application & Demo Team  Training Management
  • General Manager UAEFull Time

    Masrouji

    Jan 2019 - Jan 2021 -2 yrs

    United Arab Emirates , Dubai

    • Job Details:• Establish and design overall strategy of UAE operations in terms of o Marketing&Sales o Human Resources o Administration o Finance o Distribution&warehousing o Registration Jan 2019 – Jan 2021 o Legalaffairs • Restructure company business, people, define new standards and mechanisms for business. • Manage two divisions: Pharma & Beauty businesses • Managed P&L including contribution and operating margins. • Realize full commercial potential to maximize revenue, market share and profitability goals. • Encourage a beneficial working environment throughout the two divisions by establishing goals and empowering staff to take ownership of assignments and make appropriate decisions. • Renew marketing directions of the company with incentive driven rewards for staff achievement. • Combine world class service delivery & operating methods, warehousing, invoicing, etc. • Leading team heads to close key deals & make things happen. • Works collaboratively with divisions heads to achieve division's profit margin goals. • Assess performance and provide professional advice and support in order to achieve plans and goals. • Lead business development & finding new multinational companies to distribute in UAE & in MENA region
  • Education

    • Technical Diploma in Strategic Marketing

      American University in Cairo (AUC)

      Jan 2015 - Jan 2015 - 0 Month

    • MBA in Marketing

      Arab Academy for Science, Technology and Maritime Transport (AAST)

      Jan 2007 - Jan 2009 - 2 yr

    • B.Sc. in Pharmaceutical science

      Cairo University (CU)

      Jan 1995 - Jan 2000 - 5 yr

    Achievements

    • Best General Manager Award: Awarded for managing UAE P&L during COVID in 2020. • Global Gold Medal Award in Marketing: Awarded for innovation in Merck Brand Olympics 2014. • Intercontinental Region Best Practice Award: Awarded for “Blue Ocean Strategy” 2012. • Merck Best Sales Achiever; Awarded in 2007. • Companies worked: Merck, Serono, Philips Healthcare (H2A), ARAMED (COSMIX), Alfaparf (Masrouji), AMSAAL & Amoun. • Industries covered: Pharmaceuticals, Medical Equipment, Medical Aesthetics, Devices, Cosmeceuticals, Beauty Cosmetics Skincare / Haircare & FMCG • Regions managed: Egypt, UAE, KSA, Kuwait, Jordan, Palestine, Turkey, Middle East & Africa • Functions exposed: Sales, Marketing, Distributor Management, Operations & General Management • Experienced Transformational Leader with solid experience in Marketing, Sales, Distributor Management & Business Development with track record of performance & achievement in Middle East, Turkey & Africa. • Results-oriented P&L management

    Skills

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    Languages

    • Arabic

      Fluent
    • English

      Advanced
    • French

      Beginner

    Training & Certifications

    • Talent Management

      LinkedIn·2022
    • Setting Business Unit Goals

      LinkedIn·2022
    • Creating a Positive and Healthy Work Environment

      LinkedIn·2022
    • Creating Winning Teams

      LinkedIn·2022
    • Supply Chain Foundations: Managing the Process

      LinkedIn·2022
    • Supply Chain and Operations Management Tips

      LinkedIn·2022
    • Foundations of Performance Management

      LinkedIn·2022
    • Business Development: Strategic Planning

      LinkedIn·2022
    • Inside Sales: Managing Sales Rep Personas

      LinkedIn·2022
    • Digital Strategy

      LinkedIn·2022
    • Sales: Closing Strategies

      LinkedIn·2022
    • Overcoming Obstacles and Building Team Resilience

      LinkedIn·2022
    • Leading in Crisis

      LinkedIn·2022
    • Strategic Human Resources

      LinkedIn·2022
    • Purchasing Foundations

      LinkedIn·2022
    • Developing Your Emotional Intelligence

      LinkedIn·2022
    • Presentation Tips for Pitching to Investors

      LinkedIn·2022
    • Delivering Bad News Effectively

      LinkedIn·2022
    • Leading a Marketing Team

      LinkedIn·2022
    • Agile Project Leadership

      LinkedIn·2022
    • Executive Leadership

      LinkedIn·2022
    • Scrum: The Basics

      LinkedIn·2022
    • International Marketing Foundations

      LinkedIn·2022
    • Leading like a Futurist

      LinkedIn·2022
    • Managing New Managers

      LinkedIn·2022
    • Leadership Foundations: Leadership Styles and Models

      LinkedIn·2022
    • Transformational Leadership

      LinkedIn·2022
    • Creating a Culture of Change

      LinkedIn·2022
    • Creating a Great Place to Work for All

      LinkedIn·2022
    • Global Award

      Merck Brand Olympics·2014
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