Peter Faiek

Online Marketing ManagerFull Time

• Job Details:Head of the online marketing department at 4GoodHosting, offering services to more than 20 Canadian companies from different industries include:- SEO: 1. Preparing/analyzing SEO quotes for all the current and potential clients. 2. Implementation of organic SEO tasks including on page and on-site optimization. 3. Developing content optimization campaigns for search engines based on appropriate keyword researches. 4. Managing link building strategies and high quality back links campaigns. 5. Conducting keyword researches via tools like Keyword planner & Semrush as example. 6. Adjusting and adding internal links for the websites. 7. Optimizing new blogs, web pages and Press Releases for off-site search engines optimization campaigns. 8. Reviewing SEO reports and implementing required changes and improvements 9. Suggestion for new content and content implementations. 10. Reviewing competitors results/websites. 11. Manage, create and implementing full Google Places/Maps activities. PPC (Google Adwords Certified) 1. Creating and optimizing PPC campaigns via Google Adwords, Yahoo/Bing ads and Facebook ads including competitor analysis, keyword researches, identifying bid prices, cost per conversion, cost per click, etc.. 2. Reviewing PPC campaigns and optimizing under‐performing groups. 3. Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements. 4. Conduct keyword researches with CPC estimates for new campaigns and develop quality keyword list. 5. Increasing ROI via Conversion optimizer and other concepts. Social Media Marketing/Advertising 1. Managing and Supervising the clients social media marketing and brand awareness campaigns. 2. Implementing Social media marketing strategies and activities on social media network like Facebook, Twitter, Youtube, Linked in and Google +. 3. Planning, implementing and optimizing the clients social media advertising campaigns on Facebook and Google display advertising as example. 4. Monitoring Social Media activities via insights tools like Facebook insights and Youtube Analytics. Monitoring and Analyzing (Google Analytics Certified individual) 1. Monthly reporting about website analysis and traffic measurement with analysis tools like Google Analytics and Open Web Analytics along with recommendations for improvements. 2. Monthly Reports about backlinks profiles for the clients websites. 3. Monthly Reports about search engine rankings for the clients websites. 4. Identifying and Implementing different monthly goals on Google Analytics.