Peter Samaan

Consumer Engagement and Planning SupervisorFull Time

• Job Details:• Responsible for consumer interactions and touchpoints & the planning across all channels (Retail & Key Accounts & HORECA) • Analyze the market and 1-2-1 activation and find the potential areas. • Monitor and measure execution success and program post-evaluation (push & pull). • Review performance vs objectives in terms of volume, implementation, competitive response and return of investment (ROI). • Projects manager for new SKU launch and handling all facilities. • Handling 3rd party agency for all support tools & numbers of brand ambassador. • Handling for the consumer marketing operations budget tracking and deployment. • Responsible for all events planning, execution, and logistics inside and out line Cairo & Summer events in North Cost to drive the brand awareness. • Achieved the high number in brand awareness for 17.1% to 37%. • Responsible product visibility and availability in all Horeca outlets in Greater Cairo. • Managed trade incentives in certain outlets. • Tracking all materials for support our operation in different level. • kept track of my daily achievements vs target and shared a daily MTD with all stakeholders. • Ensured all surveys conducted by my team are properly reflected on the system and conducted biweekly call backs.

HORECA Sales ExecutiveFull Time

• Job Details:• Implement brand and trade programs in the HORECA outlet according to cycle plan. • Ensure the effective and efficient execution of marketing activities in the Horeca outlet. • Implement a HORECA business plan with customized trade program to meet business objectives and ensure superior performance. • Develop an effective working relationship with the HORECA outlet by giving assistance and support through regular communication and the prompt handling of problems and requests. • Achieve the monthly and yearly target and make expansion across Egypt to increase the number of customers and volume. • Develop and implement a trade coverage plan for marketing channel in the area. • Ensure that objectives in terms of availability, visibility, volume, margin, quality, and customer price of products are achievable for marketing outlets. • Execute the marketing activities in the HORECA outlet to meet customer and consumer objective as described in the cycle plan.

Sales RepresentativeFull Time

• Job Details:• Achieve the daily and monthly target & achieve the total coverage outlets. • Achieve distribution objectives of product availability, customer service levels, Fair trading, stock holding and stock rotation to ensure the company. • Achieves the highest levels of trade and customer satisfaction. • Increasing outlet numbers and all merchandizing material types. • Achieve a mutually supportive and beneficial working relationship with the trade by giving assistance and support through regular communication and the prompt handling of problems and requests. • Mange all assigned funds, materials, and equipment in a secure and efficient manner to maximize the use of organization assets. • Maintain accurate records and to submit report as requested to ensure effective communication is maintained with sales management.