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Patricia Oliveira

Content and SEO Marketing Specialist

Curitiba, Brazil

Work Experience

  • Content and SEO Marketing SpecialistFull Time

    Memphis Tours

    Aug 2019 - Jan 2021 -1 yr, 5 months

    Egypt , Cairo

    • Job Details:• Developing, implementing and managing marketing campaigns that promote the company and its services and identifying target markets, creating a brand image. • Using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising. • Providing solid web content, giving browsers a legitimate reason to visit the company's website. • Developing optimization strategies that increase the company's SERP rankings (organic). • Analyzing, reviewing and implementing changes to the website making sure that everything is optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines. • Collaborating with others within the marketing department to manage SEO strategy.
  • Senior Content WriterFull Time

    Back and Front

    Aug 2018 - Jul 2020 -1 yr, 11 months

    Egypt , Cairo

    • Job Details:• Generating original copy ideas that grab the attention of the target audience, this audience being the Gulf Area. • Collaborating with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages). • Using SEO principles to maximize copy’s reach. • Building the blog and writing proposal templates and guest posts. • Writing the content for customer service mobile apps. At the same time, thinking and researching about different approaches for different kind of businesses, like, food business, holistic therapies, clubs, that are integrated with a POS software.
  • Director Of Marketing And DevelopmentFull Time

    Akbar Lounge

    Sep 2017 - Jan 2021 -3 yrs, 4 months

    Brazil , Curitiba

    • Job Details:• Operating as the lead point of contact for any and all matters specific to your accounts. • Building and maintaining strong, long-lasting customer relationships. • Overseeing customer account management, including negotiating contracts and agreements to maximize profit. • Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors. • Ensure the timely and successful delivery of our solutions according to customer needs and objectives. • Collaborate with sales team to identify and grow opportunities within territory. • Assist with challenging client requests or issue escalations as needed. • Creating promotional information to drive business. • Coordinating multiple channels of marketing strategies. • Managing budgets for marketing campaigns. • Testing new marketing opportunities. • Coming up with new ways to promote new products. • Educating employees about industry marketing trends. • Analyzing customer feedback from social media platforms. • Conceptualizing Art for Print and Digital Designs.
  • Education

    • MS in Strategic Marketing Communications

      University of Leicester

      Jan 2017 - Jan 2019 - 2 yr

    • Bachelor's Degree in Social Science Major in Communication and Marketing

      University of California Los Angeles, UCLA

      Jan 2017 

    Skills

    • Copywriting
    • Copy Editing
    • Content Writing
    • Content Marketing
    • Adobe Photoshop
    • Adobe Premiere
    • Digital Marketing
    • Content Creation
    • Content Creation
    • Design
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    Languages

    • English

      Fluent
    • Portuguese

      Fluent
    • Spanish

      Intermediate
    • Italian

      Beginner
    • French

      Beginner
    • Arabic

      Beginner

    Training & Certifications

    • Good with Words: Writing and Editing

      University of Michigan·2020
    • Search Engine Optimization (SEO) Specialization

      University of California, Davis·2020
    • Viral Marketing and How to Craft Contagious Content

      University of Pennsylvania·2020
    • The Strategy of Content Marketing

      University of California, Davis·2020
    • Consumer Neuroscience and Neuromarketing

      Copenhagen Business School·2020
    • Enterprise Design Thinking Practitioner

      IBM·2020
    • The Fundamentals of Digital Marketing

      Google·2019
    • Email Marketing

      Hubspot·2019
    • Social Media

      Hubspot·2019
    • Content Marketing

      Hubspot·2019
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