
Patricia Oliveira
Content and SEO Marketing Specialist
Curitiba, BrazilWork Experience
Content and SEO Marketing SpecialistFull Time
Memphis Tours
Aug 2019 - Jan 2021 -1 yr, 5 months
Egypt , Cairo
- Job Details:• Developing, implementing and managing marketing campaigns that promote the company and its services and identifying target markets, creating a brand image. • Using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising. • Providing solid web content, giving browsers a legitimate reason to visit the company's website. • Developing optimization strategies that increase the company's SERP rankings (organic). • Analyzing, reviewing and implementing changes to the website making sure that everything is optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines. • Collaborating with others within the marketing department to manage SEO strategy.
Senior Content WriterFull Time
- Job Details:• Generating original copy ideas that grab the attention of the target audience, this audience being the Gulf Area. • Collaborating with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages). • Using SEO principles to maximize copy’s reach. • Building the blog and writing proposal templates and guest posts. • Writing the content for customer service mobile apps. At the same time, thinking and researching about different approaches for different kind of businesses, like, food business, holistic therapies, clubs, that are integrated with a POS software.
Director Of Marketing And DevelopmentFull Time
Akbar Lounge
Sep 2017 - Jan 2021 -3 yrs, 4 months
Brazil , Curitiba
- Job Details:• Operating as the lead point of contact for any and all matters specific to your accounts. • Building and maintaining strong, long-lasting customer relationships. • Overseeing customer account management, including negotiating contracts and agreements to maximize profit. • Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors. • Ensure the timely and successful delivery of our solutions according to customer needs and objectives. • Collaborate with sales team to identify and grow opportunities within territory. • Assist with challenging client requests or issue escalations as needed. • Creating promotional information to drive business. • Coordinating multiple channels of marketing strategies. • Managing budgets for marketing campaigns. • Testing new marketing opportunities. • Coming up with new ways to promote new products. • Educating employees about industry marketing trends. • Analyzing customer feedback from social media platforms. • Conceptualizing Art for Print and Digital Designs.
Education
MS in Strategic Marketing Communications
University of LeicesterJan 2017 - Jan 2019 - 2 yr
Bachelor's Degree in Social Science Major in Communication and Marketing
University of California Los Angeles, UCLAJan 2017
Skills
- Copywriting
- Copy Editing
- Content Writing
- Content Marketing
- Adobe Photoshop
- Adobe Premiere
- Digital Marketing
- Content Creation
- Content Creation
- Design
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Languages
English
FluentPortuguese
FluentSpanish
IntermediateItalian
BeginnerFrench
BeginnerArabic
Beginner
Training & Certifications
Good with Words: Writing and Editing
University of Michigan·2020Search Engine Optimization (SEO) Specialization
University of California, Davis·2020Viral Marketing and How to Craft Contagious Content
University of Pennsylvania·2020The Strategy of Content Marketing
University of California, Davis·2020Consumer Neuroscience and Neuromarketing
Copenhagen Business School·2020Enterprise Design Thinking Practitioner
IBM·2020The Fundamentals of Digital Marketing
Google·2019Email Marketing
Hubspot·2019Social Media
Hubspot·2019Content Marketing
Hubspot·2019