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passant Ezzat

Category Manager at Yashry.com

Maadi, Cairo, Egypt

Work Experience

  • Category ManagerFull Time

    Yashry.com

    Aug 2019 - Present -5 yrs, 10 months

    Egypt

    • Job Details:• Responsible for developing and managing strategic relationship with both local and international suppliers/brands/partners. • Responsible for maintaining a healthy P & L of the category and monetization opportunities • Own and deliver monthly business plans for the category along with, margins and in stock metrics. • Responsible for ensuring best in class customer experience through strong site merchandising, world class PDP’s, inspiring content and excellent knowledge of consumer journeys for your category • Analyzing market trends and plan category growth accordingly • Managing and leasing with the content/production team and setting their KPIs and ensure that they are guided to achieve their KPI’s. • Ensure Category growth through expanding Assortment, price leadership, Key partnerships and Category Monetization.
  • Group purchasing managerFull Time

    LAL Trading- KSA

    Sep 2018 - Jul 2019 -10 months

    Saudi Arabia

    • Job Details:• Develop, lead and execute purchasing strategies for the group. • Track and report key functional metrics to reduce expenses and improve business effectiveness. • Partner with stakeholders to ensure clear requirements documentation • Seek and partner with reliable vendors and suppliers • Monitor and forecast upcoming levels of demand and price and market trends to identify changes of balance in buyer-supplier power.
  • Buying/Brand ManagerFull Time

    Al-Futtaim

    Oct 2017 - Aug 2018 -10 months

    Egypt , Cairo

    • Job Details:Strategy Development/Analyzing Competition  Drive strategy with a global focus on the products internationally and make decisions as appropriate.  Develop and execute business strategy to maximize the profitability of assigned categories:  Partner with key strategic vendors to develop 3-5 year plans.  Lead the product development of private labels and drive decision accordingly.  Research business and market place trends, analyze competitor products and customer needs to increase the organizations share of total market. Financial Analysis, Pricing/OTB Planning  Responsible for managing financials including Open-to-Buy planning and total Profit & Loss in all areas of responsibility, includes managing pricing, inventory control, net margin, vendor profitability and total profitability.  Develop financial plans to achieve the department’s annual sales and net margin goals.  Analyze sales data to identify key performance drives of sale performance and opportunities of expansion  Analyze margin data to ensure the budget goals are met.  Prepare and develop, plan and implement pricing strategies, implement price reductions.  Use various reporting systems to achieve the assigned categories, financial goals.  Manage all credit allowance process; negotiate deals with vendors to ensure its implementation. Building Assortment  Implement Chain level inventory negotiations and manage obsolete inventory and inventory reduction strategies.  Develop item transition and markdown strategies  Coordinate special buys, directional item forecasts, promotional forecasts, quarter and purchases and sales trends  Ensure product dominance as well as strong store presentation and a powerful visual trade mark.  Identify new categories of opportunity with established brands.  Coordinate private label flow and Inventory levels with the Planning & Allocation team. Item/SKN Management  Review outliers, focus on items that doing well as well as those that are less successful to guide planning, analyze and understand the root cause of item performance.  Consistently evaluate item count to ensure dominance of bestselling products. This will involve participating in post mortem meetings to evaluate history by item number/date and ensuring that item count stays on track and shifts as necessary based on sales trends  Develop exit strategies for select items. Marketing/Advertising & Promotions  Responsible for managing the entire cycle of a product’s trend curve by making effective tactical and strategic merchandising and marketing decisions  Develop Vision and produce a marketing and promotional strategy that is attractive, effective and clear and attracts customer needs and interests.  Partner with Division Manager Merchandising and the Marketing team to develop a holistic marketing plan which includes developing, compelling offers, coordinating timing, managing vendor participation and planning total profitability.  Understand, evaluate and balance store space in relation to class plan; partner with /Store Planning & Operation and Planning & Allocation on Product space.  Ensure that advertising decisions and communications trickle top-down effectively and are supported by effective operation and processes.  Partner with vendors to get funding and run financially attractive promotions. Vendor Management / Negotiation  Drive profitable sales and innovative products selection through maintaining strong partnership with existing vendors and proactively sourcing new vendors/suppliers.  Drive business by troubleshooting irregularities with vendors and managing negotiations on key issues that include; availability of new products, distribution of merchandise, timey deliveries, RTVs ( Return to Vendors) and vendor allowances.  Manage and oversee communication on Quality Assurance issues with vendors.  Develop strategic partnership and relationships with the larger key vendors and take the lead in negotiating master deals.
  • Group Brand ManagerFull Time

    Elite Retail Group

    Jul 2016 - Sep 2017 -1 yr, 2 months

    Egypt , Cairo

    • Job Details:Business Development  Developing the existing brands as well as adding brands to the portfolio of the company.  Researching consumer and market trends, and identifying potential areas in which to invest, based upon consumer and market needs and spending habits.  Negotiating terms of contract to maximize benefits to include margins, payment terms, product range, stock levels, Stock rotations and marketing co- ordinations.  Developing and analyzing business plans, profit and loss studies, Sales targets etc Strategic/Operational  Budgeting, forecasting , and distributing Sales and Margin targets among stores and sales persons.  Designing price structures according to market trends , competition and profitability plans.  Responsible for making strategic decisions such as finding and evaluating new locations and expansion plans.  Coordinating / supervising the communication flow on logistics, financial, inventories, openings and renovations, IT and marketing to ensure proper management of the needed operations.  Train, Coach and ensure all staff delivers the highest possible levels of customer service in store. ( Trainings, brand guidelines, etc…) Marketing  Working closely with the Marketing Agency to plan weekly/monthly promotional activities and social media management.
  • Education

    • BSc in Business Information Systems

      Helwan University

      Jan 2007 - Jan 2012 - 5 yr

    Skills

    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Intermediate

    Training & Certifications

    • Customer Relationship management

      Brilliance Business School·2015
    • Supply Chain Management

      Brilliance Business School·2015
    • Negotiation for Results

      Brilliance Business School·2015
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