
passant Ezzat
Category Manager at Yashry.com
Maadi, Cairo, EgyptWork Experience
Category ManagerFull Time
Yashry.com
Aug 2019 - Present -5 yrs, 10 months
Egypt
- Job Details:• Responsible for developing and managing strategic relationship with both local and international suppliers/brands/partners. • Responsible for maintaining a healthy P & L of the category and monetization opportunities • Own and deliver monthly business plans for the category along with, margins and in stock metrics. • Responsible for ensuring best in class customer experience through strong site merchandising, world class PDP’s, inspiring content and excellent knowledge of consumer journeys for your category • Analyzing market trends and plan category growth accordingly • Managing and leasing with the content/production team and setting their KPIs and ensure that they are guided to achieve their KPI’s. • Ensure Category growth through expanding Assortment, price leadership, Key partnerships and Category Monetization.
Group purchasing managerFull Time
LAL Trading- KSA
Sep 2018 - Jul 2019 -10 months
Saudi Arabia
- Job Details:• Develop, lead and execute purchasing strategies for the group. • Track and report key functional metrics to reduce expenses and improve business effectiveness. • Partner with stakeholders to ensure clear requirements documentation • Seek and partner with reliable vendors and suppliers • Monitor and forecast upcoming levels of demand and price and market trends to identify changes of balance in buyer-supplier power.
Buying/Brand ManagerFull Time
Al-Futtaim
Oct 2017 - Aug 2018 -10 months
Egypt , Cairo
- Job Details:Strategy Development/Analyzing Competition Drive strategy with a global focus on the products internationally and make decisions as appropriate. Develop and execute business strategy to maximize the profitability of assigned categories: Partner with key strategic vendors to develop 3-5 year plans. Lead the product development of private labels and drive decision accordingly. Research business and market place trends, analyze competitor products and customer needs to increase the organizations share of total market. Financial Analysis, Pricing/OTB Planning Responsible for managing financials including Open-to-Buy planning and total Profit & Loss in all areas of responsibility, includes managing pricing, inventory control, net margin, vendor profitability and total profitability. Develop financial plans to achieve the department’s annual sales and net margin goals. Analyze sales data to identify key performance drives of sale performance and opportunities of expansion Analyze margin data to ensure the budget goals are met. Prepare and develop, plan and implement pricing strategies, implement price reductions. Use various reporting systems to achieve the assigned categories, financial goals. Manage all credit allowance process; negotiate deals with vendors to ensure its implementation. Building Assortment Implement Chain level inventory negotiations and manage obsolete inventory and inventory reduction strategies. Develop item transition and markdown strategies Coordinate special buys, directional item forecasts, promotional forecasts, quarter and purchases and sales trends Ensure product dominance as well as strong store presentation and a powerful visual trade mark. Identify new categories of opportunity with established brands. Coordinate private label flow and Inventory levels with the Planning & Allocation team. Item/SKN Management Review outliers, focus on items that doing well as well as those that are less successful to guide planning, analyze and understand the root cause of item performance. Consistently evaluate item count to ensure dominance of bestselling products. This will involve participating in post mortem meetings to evaluate history by item number/date and ensuring that item count stays on track and shifts as necessary based on sales trends Develop exit strategies for select items. Marketing/Advertising & Promotions Responsible for managing the entire cycle of a product’s trend curve by making effective tactical and strategic merchandising and marketing decisions Develop Vision and produce a marketing and promotional strategy that is attractive, effective and clear and attracts customer needs and interests. Partner with Division Manager Merchandising and the Marketing team to develop a holistic marketing plan which includes developing, compelling offers, coordinating timing, managing vendor participation and planning total profitability. Understand, evaluate and balance store space in relation to class plan; partner with /Store Planning & Operation and Planning & Allocation on Product space. Ensure that advertising decisions and communications trickle top-down effectively and are supported by effective operation and processes. Partner with vendors to get funding and run financially attractive promotions. Vendor Management / Negotiation Drive profitable sales and innovative products selection through maintaining strong partnership with existing vendors and proactively sourcing new vendors/suppliers. Drive business by troubleshooting irregularities with vendors and managing negotiations on key issues that include; availability of new products, distribution of merchandise, timey deliveries, RTVs ( Return to Vendors) and vendor allowances. Manage and oversee communication on Quality Assurance issues with vendors. Develop strategic partnership and relationships with the larger key vendors and take the lead in negotiating master deals.
Group Brand ManagerFull Time
Elite Retail Group
Jul 2016 - Sep 2017 -1 yr, 2 months
Egypt , Cairo
- Job Details:Business Development Developing the existing brands as well as adding brands to the portfolio of the company. Researching consumer and market trends, and identifying potential areas in which to invest, based upon consumer and market needs and spending habits. Negotiating terms of contract to maximize benefits to include margins, payment terms, product range, stock levels, Stock rotations and marketing co- ordinations. Developing and analyzing business plans, profit and loss studies, Sales targets etc Strategic/Operational Budgeting, forecasting , and distributing Sales and Margin targets among stores and sales persons. Designing price structures according to market trends , competition and profitability plans. Responsible for making strategic decisions such as finding and evaluating new locations and expansion plans. Coordinating / supervising the communication flow on logistics, financial, inventories, openings and renovations, IT and marketing to ensure proper management of the needed operations. Train, Coach and ensure all staff delivers the highest possible levels of customer service in store. ( Trainings, brand guidelines, etc…) Marketing Working closely with the Marketing Agency to plan weekly/monthly promotional activities and social media management.
Education
BSc in Business Information Systems
Helwan UniversityJan 2007 - Jan 2012 - 5 yr
Skills
Languages
Arabic
FluentEnglish
FluentFrench
Intermediate
Training & Certifications
Customer Relationship management
Brilliance Business School·2015Supply Chain Management
Brilliance Business School·2015Negotiation for Results
Brilliance Business School·2015