Passant Walid

Brand Marketing ManagerFull Time

• Job Details:Led staff and external agencies to develop products and promotions, analyse sales, manage trade shows, purchase media, provide creative services and conduct PR. Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes. Crafted marketing plans based upon extensive research and prospects targeting. Created sales strategies to promote advertising offerings and motivate larger deals. Completed strategic competitive analysis by assessing strengths and weaknesses of competitors. Reviewed and updated marketing collateral, keeping materials fresh and relevant to current market conditions. Spearheaded email marketing campaigns, designing templates and analysing performance metrics to maximise ROI. Monitored and reported on campaign performance, using insights to refine future marketing strategies. Managed marketing budgets, allocating resources efficiently to achieve strategic objectives and maximise returns. Managed social media platforms, crafting engaging content to foster community growth and interaction. Implemented sustainability initiatives within marketing practices, promoting corporate social responsibility. Negotiated with vendors and service providers to secure cost-effective solutions for marketing activities. Identified user behaviour trends, advising and developing strategies to improve digital marketing activities. Organised and attended industry events and exhibitions to promote brand and forge valuable partnerships. Optimised sales methods to best acquire, develop and retain customers. Established pricing and delivery terms based on current market trends and costs.

Brand Marketing ManagerFull Time

• Job Details:Conducted comprehensive market research to identify trends and inform data-driven marketing strategies. Collaborated with creative teams to develop compelling advertising materials, improving brand consistency across channels. Implemented customer relationship management strategies, fostering loyalty and increasing repeat business. Oversaw social media platforms, implementing content strategies that boosted follower growth and engagement rates. Enhanced digital marketing efforts, including SEO and PPC campaigns, to drive online traffic and conversions. Negotiated with external vendors and agencies to secure cost-effective services without compromising quality. Monitored competitor activity, adapting strategies to maintain competitive advantage and market share. Led brand strategy development, aligning marketing initiatives with business objectives for enhanced market penetration. Developed and managed the marketing budget, allocating resources efficiently to support strategic priorities. Crafted persuasive sales collateral and presentations, supporting sales teams in achieving targets. Analysed campaign performance using metrics and analytics, making informed adjustments to maximise ROI. Organised and participated in industry events and trade shows, elevating brand presence and networking opportunities. Coordinated television and radio campaigns from conceptual brainstorms to post-broadcast analysis. Wrote copy for advertisements, email communications and media used in advertising.

Brand ManagerFull Time

• Job Details:Evaluated market research outcomes for improved advertising strategy. Selected distribution channels best suited to bespoke advertising objectives. Analysed market trends and demand to develop accurate pricing strategies. Developed research strategies to assess market demand for new offerings. Helped teams reach ambitious sales objectives with multi-channel marketing campaigns. Wrote copy for advertisements, email communications and media used in advertising. Coordinated with external agencies for the production of marketing materials, ensuring brand consistency. Managed social media platforms, increasing engagement rates by 40% within six months. Monitored and reported on campaign performance, adjusting strategies to maximise ROI. Developed and implemented comprehensive brand strategy, enhancing company image and market presence. Administered marketing budget, optimising spend across channels for efficient resource allocation. Led cross-functional teams in the execution of marketing campaigns, achieving targeted objectives and metrics. Directed email marketing campaigns, resulting in a 25% increase in newsletter subscriptions. Implemented SEO strategies, improving search engine rankings and online visibility. Developed brand identity with distinctive graphic style and tone for all company communications, conveying clear message to consurmers. Cultivated a culture of innovation within the brand team, encouraging creativity and out-of-the-box thinking.