
Passant Yasser Mohamed
Digital Account Manager at FP7 Mccann Cairo
Giza, EgyptWork Experience
Digital Account ManagerFull Time
FP7 Mccann Cairo
Sep 2021 - Present -3 yrs, 9 months
Egypt , Cairo
- Job Details:responsible for all day to day communication with the client, writing creative briefs, briefing the creative team, content creation, platform management, and reporting. In addition to supporting on productions and bigger projects. • Gained exposure to and learned a lot about a wide variety of categories, from personal care, to real estate, FMCG and more. • Learned how to build strategies that would sell to the client, and address the brief/brand’s objectives effectively. • Gained a thorough understanding of the production process. • Worked on my first regional campaign, advertising Unilever’s portfolio of personal care products, during Ramadan, across the MENA region. • Stayed attentive to changing social trends, and had my brands participate when relevant with appropriate messaging
Education
Bachelor Degree Of Mass Communication in Mass Communication ( Integrated Marketing Communication
Misr International University (MIU)Jan 2009 - Jan 2013 - 4 yr
Languages
Arabic
FluentEnglish
Fluent