
Passant Abd El-Hamid Ahmed
Mid-Level Digital Marketing Specialist at ACUANIX
Ain Shams, Cairo, EgyptWork Experience
Mid-Level Digital Marketing SpecialistFull Time
ACUANIX
Mar 2023 - Present -2 yrs, 5 months
- Job Details:- Assist in developing and implementing a comprehensive digital marketing strategy that aligns with the company's goals and objectives. - Create and curate high-quality, engaging content such as blog posts, videos, infographics, presentations, brochures, user manuals, and social media posts. - Manage and maintain the company's social media profiles, including but not limited to Facebook, LinkedIn, Twitter, Snapchat, and Instagram. - Plan and execute email marketing campaigns, including newsletters, product updates, and promotional emails. - Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns. - Regularly monitor and analyze the performance of digital marketing campaigns and work closely with the sales team to generate and nurture leads. - Ensure the company website is up to date, user-friendly, and optimized for lead generation and conversion. - Conduct comprehensive research to identify industry trends, competitor strategies, and market opportunities to guide company decision-making. - Monitor and report on competitor activities, product offerings, and marketing strategies. - Maintain regular communication with existing clients, develop and execute a comprehensive client communication strategy, and identify areas for improvement.
Content Creator SpecialistPart Time
A'lam | عَلْم
Oct 2021 - May 2022 -7 months
- Job Details:• Write original creative copies for social media campaigns and ads of our clients (Camelicious, Dusk tours, Noorwood, Al Najjar Laywers, etc…). • Liaise with designers for enriching text with visual aids and web developers. • Prepare and publish articles about our clients’ products and services. • Implement SEO practices for the purpose of optimizing articles and increasing clients’ search rankings. • Shape brands’ tone consistency as well as edit and proofread existing content.
Marketing SpecialistFull Time
Hip Knee Clinic
Aug 2019 - Present -6 yrs
- Job Details:• Implement a periodical content plan and execute annual business digital strategy. • Manage the creation of all digital content including social media posts, stories, Youtube videos, etc... • Write and edit high-quality website content, and track its visibility and performance. • Improve business ranking in search engines results through researching SEO keywords and content optimization. • Research relevant market competitors and monitor business online reputation and positioning. • Maintain day-to-day social media activities and moderate social media platforms. • Engage with customers and ensure meeting their demands. • Fully plan, direct, and execute digital business campaigns. • Track social media platforms insights and website google analytics as well as perform consistent monthly and annual analysis.
Social Media SpecialistFull Time
Go Express Holidays
Feb 2019 - Aug 2019 -6 months
- Job Details:https://www.linkedin.com/company/goextourscom/
Education
Bachelor of Al-Alsun - Faculty of Languages - English Department in Translating and Interpreting
Ain Shams UniversityJan 2022
Skills
- Content Marketing
- Copywriting
- Social Media Advertising
- Social Media Strategy
- SEO
- Media Buying
- Google Ads
- Google Analytics
- Digital Marketing
- Analysis
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Languages
Arabic
FluentEnglish
FluentFrench
Beginner
Training & Certifications
Media Buying Diploma Certificate
Integrated Marketing Foundation·2023Digital Marketing Executive Diploma
Integrated Marketing Foundation - IMFND·2022Digital Marketing Professional Track Certificate
Udacity - FWD·2021Digital Marketing Challenger Track Certificate
Udacity - FWD·2021Managing Digital Communication Channels Certificate
The Marketers LeagueThe Marketers League·2020Fundamentals of Offline and Online Marketing Certificate
The Marketers League·2020