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Passainte Assem

Founder & CEO at Why Not for e-marketing and touristic marketing

6th of October, Giza, Egypt

Work Experience

  • Business Development ManagerFull Time

    GebRaa

    Nov 2020 - Present -4 yrs, 9 months

    Egypt , Cairo

    • Job Details:GebRaa is a social enterprise that aims at reviving traditional Egyptian crafts at risk, and supports the inclusion of marginalized communities.
  • ParticipantFreelance / Project

    Go Egypt Initiative (Egyptian Economy Post COVID-19) in partnership with Terous Foundation, the Ministry of Planning and Economic Development, a wide range of Egyptian and International experts & Bain and Company

    Jun 2020 - Jul 2020 -1 month

    • Travel SpecialistFull Time

      Elves

      Oct 2019 - Feb 2020 -4 months

      Egypt , Cairo

      • Founder & CEOFull Time

        Why Not for e-marketing and touristic marketing

        Dec 2017 - Present -7 yrs, 8 months

        Egypt , Cairo

        • Job Details:A startup that inspires and provides hassle-free travel in Egypt by customizing personalized itineraries, help with the booking, give access to trustworthy services, and provide in-destination support.
      • Education

        • Bachelor's Degree in Pre-seed accelerator

          Founder Institute

          Jan 2019 - Jan 2020 - 1 Year

        • BA in Law

          Cairo University (CU)

          Jan 2004 - Jan 2008 - 4 yr

        • High School - Thanaweya Amma

          Collège de la Mère de Dieu

          Jan 2004 

        Achievements

        - My business & I have been featured by the New York Times: https://www.nytimes.com/2021/04/24/world/middleeast/egypt-tourism-covid-mummies.html - Summitted the highest two peaks in Africa; Mt. Kilimanjaro in 2013, and Mt. Toubkal in 2015 - Traveled to 28 countries - Participated in several photography group exhibitions - Been published and featured by several publications in Egypt, and been interviewed as well - Quit my legal career to follow my passion for travel content creation and digital marketing - Started my own startup, and am currently a solopreneur

        Skills

        • Travel Logistics
        • Content Creation
        • Travel Itineraries
        • Digital Marketing
        • Social Media
        • SEO

        Languages

        • Arabic

          Fluent
        • English

          Advanced
        • French

          Advanced
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