
Pancee Hesham Hussein
Market Research Manager- MENA Region at General Motors
Sheikh Zayed, Giza, EgyptWork Experience
Senior Market Research AnalystFull Time
- Job Details:Undertake extensive industry and macro-level research * Handling all market research for Wadi Group industries * Preparing and presenting monthly topline reports to executive management * Handling all brand and performance tracking of all Wadi Group industries * Managing day to day process of ad-hoc tasks * Attending business reviews * Monitor and forecast market trends * Measure the effectiveness of marketing/ branding strategies * Report daily industry news to the Executive Committee * Develop and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls * Gather data about consumers, competitors, and market conditions through primary and secondary research * Analyze data through statistical software (SPSS & Excel) * Convert complex data and findings into understandable tables, graphs, and written reports * Develop discussion guides and SEC criteria for focus groups * Gather and examine data on client preferences, demographics, requirements, and buying habits to recognize potential factors and markets affecting product requirement. * Conduct investigates of market circumstances in regional, local, or national area to decide potential sales of service or product * Handling and tracking all financials of loyalty programs * Conduct weekly and monthly analysis of loyalty program
Rotation InternInternship
- Job Details:Rotation Intern in 3 departments: - Marketing for 2 weeks - Finance for 2 weeks - Research for 2 weeks
Education
Msc in International Development in International Development
University of EdinbrughJan 2018 - Jan 2020 - 2 yr
Bachelor's Degree in Economics
Modern Sciences and Arts University (MSA)Jan 2015 - Jan 2018 - 3 yr
High School - IGCSE
Dar Eltarbiah IGCSEJan 2014
Languages
Arabic
FluentEnglish
Fluent
Training & Certifications
Licenses & certifications Coursera logo Brand Management: Aligning Business, Brand and BehaviorBrand Management: Aligning Business, Brand and Behavior
Coursera·2021The Fundementals of Digital Marketing
Google Analytics·2021GRE
ETS·2018IELTS
British Council·2018