Passant Adel

Social meida and Editor of WebsiteFull Time

• Job Details:Careeb (known as Salatty before rebranding) is an online grocery store launched December 2016 operating Jeddah, Riyadh, Dammam with a plan on expending to Pakistan & Dubai in the next 6 months, that has the 1st results in Google for Online Grocery. Following are my tasks and achievements as an Editor and Social media Manger: • Helped rebranding from Salatty to Careeb by redesigning full website, logo and the brand vision. • Curating, editing and translating from global content to Arabic for an accurate and high creative quality, including search keyword strategies. • Negotiated, managed and cultivated content, analyzed traffic and suggested content accordingly. Increased syndicated traffic by up to 200% (unique visitors per month) across brand. • Manage efforts in building online review and reputation. • Developed the brand identity on Facebook and Instagram, a 200% increase in followers counts and engaging in 3 months.

Social media managerFull Time

• Job Details:A quarterly fashion magazine aimed explicitly at today’s Modern Arab Woman. Target and cater to this modern, eminent and rapidly growing consumer group in the Arab world. Following are my tasks and achievements as a Social media Manger at the Egypt, Cairo offices: • Led execution of strategic planning - facilitated strategic planning process to clearly articulate client companies' vision, mission, value proposition, brand architecture and positioning. • Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross- promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience. • Developed the brand identity on Instagram, a 90% increase in followers counts and engaging in 2 months. • Monitored all corporate social media accounts and websites to ensure positive online presence using Instagram, Twitter, and Facebook for Business that connected over 30,000 audiences within 3 months. • Administered all business marketing operations and advertisement campaigns that eventually generated 15% increase in web traffic in 4 months. • Drove 20% increase in sales and 40% in online sales and subscribers.