
Omar Elkomy
Senior E-Commerce Media Buyer at Phoenix Industries Inc. – USA
6th of October, Giza, EgyptWork Experience
Senior performance marketing specialistFull Time
Halan
Nov 2021 - Present -3 yrs, 8 months
Egypt
- Job Details:Planning and executing performance marketing strategy & execution plan. Managing large monthly budgets with an average of $150,000 across campaigns, and optimizing for hitting the lowest CAC with the highest ROAS possible. Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Using MMP and data visualization tools like Excel, Adjust, and Mixpanel to analyze app campaign performance and report to internal product owners. Maintaining a full view of journeys and audience strategies designed to support my vertical goals of user acquisition and monthly revenue growth.
Performance marketing PMFull Time
Jun 2020 - Nov 2021 -1 yr, 5 months
- Job Details:-Plan, execute, and analyze google & social media campaigns, optimize sales growth while hitting strict goals -Continuous improvement of our conversion rates and overall performance through a non-stop A/B testing process (e.g. landing pages, user flows, campaign set-up, bidding strategies) -Collaborate with the teams of copywriters and growth hacking to regularly test different assets that will help enhance my performance -Closely monitor the attribution and measurement of paid campaigns to ensure seamless tracking throughout the full funnel and identify marketing growth opportunities
Performance marketing managerFull Time
JUMPPEAK
Aug 2019 - Jun 2020 -10 months
- Job Details:-Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIs & spending till generating reports. -Leading a small team of professionals who are focused on day-to-day management of the accounts -Create media plans for potential clients pitches.
Senior E-Commerce Media BuyerFull Time
Phoenix Industries Inc. – USA
Apr 2019 - Present -6 yrs, 3 months
- Job Details:Remote full time e-commerce media buyer. Our company internal projects: 1- https://www.lotusleggings.com/ 2- https://lotushabits.com/ 3- https://elite14.com/
Education
BA in Marketing major
International Academy For Engineering and Media science (IAEMS)Jan 2016
Skills
Languages
English
FluentArabic
Fluent
Training & Certifications
Data Analysis (Power BI)
Institute of Management Proffesionals (IMP)·2019Ecom. Dropshipping Blueprint
Gabriel St-Germain·2019Google Certified (Search/Display)
Google·2018Digital Strategic Planning
eMarketing Egypt·2018Statistics for decision supports
Group of statistical expertise·2018Tactics to Increase Online Sales
Institute of Management Professionals (IMP)·2017Online Consumer Behavior
eMarketing Egypt·2017Digital Advertising
Udemy·2017Digital Marketing Diploma
Core management consulting·2016English
Oxford academy·2015