Omar Eletriby

Founder & CEO

• Job Details:Established a successful online farm to consumer business, delivering fresh produce and specialized goods to three regions across Egypt. Enhanced customer experience with the introduction of a user-friendly online platform and mobile application. Built a logistical multi-drop delivery network and cold chain process to ensure quality control, managing the movement of up to 40 temperature-controlled vehicles per day across 3 regions in Egypt. Designed, built and managed a cold storage and packing facility/delivery hub with ambient, chilled, frozen storage and packing area. Expanded the business beyond agricultural produce, scouting and working to develop other small local producers and promote their products (dairy, meat/poultry, baked goods, etc.). Grew business into a multi-million EGP turnover within 2 years of operation and launched and operated a physical store. Trained and managed customer service and operations teams, onboarded and brought to market over 50 local brands and employed and managed a team of over 150 employees.

Executive Director

• Job Details:Managed import and export of agricultural commodities (citrus, mango, strawberries, etc.) from A to Z, including opening export markets in Russia, GCC, UK, China and Europe. Managed international air freight, sea freight and over-land transport of commodities from Egypt to various export markets. Established network of mango growers in Egypt to support sharing of best practices and export cooperation. Oversaw conversion of company assets into rental properties within the Cairo area, and managed rental property arm of company.

Export Coordinator

• Job Details:Managed the export/import of agricultural commodities primarily to China and Russia, including overseeing complex logistics arrangements to minimize losses and ensure quality control. Prepared and maintained accurate records/documentation related to various import, export and supplier information, including for customs clearances. Negotiated favorable contract terms to maximize profit margins while maintaining high-quality standards. Developed strong relationships with international partners, fostering long-term business collaborations and enhanced customer satisfaction by providing exceptional support and resolving issues promptly. Expanded export market presence by identifying and securing new business opportunities.