Omar Khaled Desouky

CO-Founder & Chief Marketing OfficerFull Time

• Job Details:• Co-founded and developed various tech-based entrepreneurial ventures in the fields of eCommerce, B2B trading & marketplaces and digital marketing • Performed Industry, market and competitive analysis and research to assess the demand and viability of the product in the market • Prepared feasibility studies and a complete business analysis and financial projections to assess the financial viability of the business/product • Developed and assessed different strategic alternatives to best choose our “Where to Play and How to Win strategies” • Developed functional strategies to help carry our overall business strategy • Created marketing strategies and tactics to enter the targeted market and kick-off brand awareness, attract early adopters and generate initial sales • Prepared and pitched our minimum viable products to venture labs to secure funding

Graduate Trainee – Assistant Brand Manager - ElviveInternship

• Job Details:• Initiated & lead two of the biggest product launches for L’Oréal Paris Elvive where I developed, and helped executed a full 360 marketing plan • Analyzed research reports to extract consumer behavioural patterns, market gaps, product launch opportunities, consumer insights and competitive data • Worked with the commercial and sales team to develop appropriate sales targets, distribution plans and negotiated deals and benefits with our key accounts, traditional trade accounts, wholesale and retail accounts • Worked closely with marketing agencies to oversee timely and accurate implementation of social media campaigns, on-ground and TVCs

Intern – Assistant Brand Manager – Persil & X-TraInternship

• Job Details:• Tracked and analyzed sales data per region/per channel/account for 2 large-scale product launches (Persil Premium & X-Tra) and prepared weekly reports • Tracked MTD Sales Reports of Sales IN and Sales OUT of my product SKUs and prepared weekly reports to ensure supply chain efficiency • Went on trade visits to conduct market research and analyze consumer’s shopping behavior looking for possible promotional opportunities • Conducted a post-campaign analysis for the Persil World Cup campaign and presented recommendations and way forward to BMs