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Omar Alaa Eldin Masry

E-Commerce Operation Specialist (Wordpress/woocommerce Expert) at PioneersNow

Nasr City, Cairo, Egypt

Work Experience

  • Digital Marketing ManagerFull Time

    Blue ventures

    Jan 2024 - Present -1 yr, 5 months

    Egypt , Cairo

    • Job Details:Develop and execute comprehensive digital marketing strategies aligned with business goals. Identify target audiences and create buyer personas. Research industry trends, competitors, and market conditions to enhance strategy. Set KPIs (Key Performance Indicators) and define success metrics for campaigns. Manage and oversee social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.). Create content calendars and schedule posts. Engage with followers, respond to comments, and build brand awareness. Run social media advertising campaigns (Meta Ads, LinkedIn Ads, Twitter Ads, etc.). Analyze social media performance using insights and analytics. Manage website updates and ensure smooth user experience (UX/UI). Implement CRO strategies to increase sales or leads. Monitor website analytics (Google Analytics, and Hotjar. Improve landing page performance and user engagement. Optimize website content for search engines to improve organic ranking. Conduct keyword research and implement on-page and off-page SEO strategies. Monitor Google rankings and adjust strategies accordingly.
  • E-commerce Business Coach (Media Buyer)Full Time

    PioneersNow

    Jan 2023 - Present -2 yrs, 5 months

    Egypt , Cairo

    • Job Details:Providing One to one coaching sessions via Google Meet: I provide training and education to clients on ecommerce best practices, including website monitoring, social media marketing. keep up to date with the latest trends and developments in the ecommerce industry and share this knowledge with businesses. Working closely with clients to build and maintain positive relationships. This includes providing ongoing support and guidance as well as communicating regularly to keep clients informed of progress and developments. Responsible for analyzing the strengths and weaknesses of online businesses. Conduct comprehensive assessments to identify areas for improvement and develop strategies for enhancing performance. Working with clients to develop strategies for increasing traffic, improving conversion rates, and boosting sales through social media channels. Collaborate with clients to identify target audiences, refine product offerings, and optimize marketing campaigns. Advising clients on selecting ecommerce platforms, payment gateways, shipping providers, and other tools and services. I also help clients to integrate these tools and services with their ecommerce websites. Helping clients to optimize their website design and user experience to improve conversion rates and customer satisfaction. This includes providing guidance on site navigation, product page design, checkout processes, and more
  • E-Commerce Operation Specialist (Wordpress/woocommerce Expert)Full Time

    PioneersNow

    Jul 2022 - Present -2 yrs, 11 months

    Egypt , Cairo

    • Job Details:Responsible for E-commerce websites, WordPress platforms Listing products on websites, adding (images, & all details about the products) Build the front-end of Websites through appealing visual design. Test software to ensure responsiveness and efficiency. Create Dropshipping websites by using appropriate plugins. Work closely with different teams (product management, marketing, developers) to provide updated content that will be shared across e-commerce platforms. Using Spreadsheets or Excel and CRM systems in addition to web analytics to stay organized and Make presentations to clients. Assessing customer needs and suggesting the appropriate products.
  • Ecommerce Operations SpecialistFull Time

    Dealtio

    Jan 2021 - Jun 2022 -1 yr, 5 months

    Egypt , Cairo

    • Job Details:Responsible for the products cycle from entry step till final publish. Review websites for content quality based on Content Guidelines. Familiarity with CRM system to observe all internal processes and tasks from all departments to ensure a high level of efficiency. Approve or disapprove new and changed ad submissions based on policy guidelines. Linking the departments with each other and supporting them to make the process easier. Organize website categories/sub-categories to ensure products are well represented on the platform under the correct categories/sub-categories and cross-links to improve the customer experience of the content. Ensure all product visuals uploaded on the platform conform to our Brand Identity guidelines. Tests UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages Ensures that all elements of the online user experience are optimized for improved usability, usefulness, and exceptional visual design
  • Education

    • Bachelor's Degree in Tourism Guiding

      Ain Shams University (ASU)

      Jan 2020 

    Skills

    • MS Office
    • Time Management
    • Administration
    • Project Management
    • Social Media
    • Adobe Photoshop
    • Digital Marketing
    • Media Buying
    • HTML
    • User Experience (UX)
    View More

    Languages

    • English

      Advanced
    • Italian

      Advanced

    Training & Certifications

    • Digital skills: social media

      Future Learn·2021
    • International computer driving license

      United academy·2020
    • Human development diploma

      Ain shams university·2019
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