OA

Ola Mohey elden Abd Elraouf

The secret of life is Pursuit.

Hadayek October, Giza, Egypt

Work Experience

  • Growth marketing ManagerFull Time

    Dailymealz | ديلي ميلز

    Feb 2020 - Nov 2023 -3 yrs, 9 months

    • Job Details: Managing all the performance marketing app activities including Social media Ads, Affliate, Ad networks, native Ads, and programmatic ads.  Set KPIs, and OKRs that can help to settle the procedures and achieve the growth target.  Create Sales Funnel of user journey in the app to optimize the results.  Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand.  Managing all Mobile app marketing activities and analyzing data using Appsflyer, Google Analytics, Firebas, Mixpanel, Smart Lock, and web engage.  Prepare planning and strategy and then guide the performance team how we are going to execute.  Design the best practice performance systems, processes and Standard operating procedures. In addition, increasing levels of marketing automation.  Creating Quarter, and Annual performance Roadmap to overcome business challenges. Set up Media buying For Social network Ads such as Instagram, Twitter, SnapChat, TikTok, Youtube, Apple Search Linkedin and Google Ads.  Monitoring Journeys on a monthly basis with customer success specialist using web-engage tool to handles emails, push notification, sms, In-app messages, etc.  Manage all paid marketing campaigns & adjust tactics to meet objectives and budgets.  Set up the SEO Plan, auditing website, Keyword research.  Analyzing and monitoring SEO using Google Analytics, Google Console metrics, keywordtool.io, and semrush.  Identifying, developing & optimising growth channels to drive revenue growth.  Activate new channels by A/B testing and evaluate how it effective to work on.  Work closely with performance team on how to execute the media buying.  Lead brainstorming sessions, new business pitches and train digital team as required.  Using Google sheet, and google data studio for Building process, system, planning, reports, and procedures.
  • Digital Performance ManagerFull Time

    Istizada

    Aug 2018 - Present -6 yrs, 10 months

    • Digital Marketing ManagerFreelance / Project

      Medicare Alliance

      Feb 2017 - Dec 2017 -10 months

      Saudi Arabia

      • Head Of Digital Marketing DepartmentFull Time

        Media Pan Arab

        Oct 2015 - Jul 2019 -3 yrs, 9 months

        Egypt , Cairo

        • Job Details:Accountable for driving growth of Digital channels and hitting campaign/channel targets; Improve market share of direct channels; Train the new comers; Monitor and optimize the accounts to increase brand awareness, visibility, prospect engagement and lead generation; Generating reports with insights to measure the growth rate of websites' traffic; Track effectiveness and return of channel marketing campaigns and report on results to upper management; select keywords and perform keyword research; Analyze Google Analytics data and social media insights to optimize digital strategy and tactics; Go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements; Manage and allocate the paid digital accounts budget to achieve effective returns.
      • Education

        • MBA in International Marketing

          ESLSCA Business School

          Jan 2018 - Jan 2019 - 1 Year

        • BS in Faculty of Arts English Department

          Cairo UNVI

          Jan 2012 - Jan 2015 - 3 yr

        • College Diploma in Diploma of Education

          Ain Shams University (ASU)

          Jan 2004 - Jan 2005 - 1 Year

        • BS in Social Work,

          Helwan University

          Jan 2000 - Jan 2004 - 4 yr

        Skills

        • Startup
        • Media Buying
        • Performance Measurement
        • Google Ads
        • Advertisement
        • Growth Hacking
        • Media Publishing
        • Real Estate
        • Digital Marketing
        • SEO
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        Languages

        • Arabic

          Fluent
        • English

          Advanced

        Training & Certifications

        • Google Analytics

          Google·2017
        • Display Advertising Advanced Certified

          Google·2015
        • Google AdWords "Google Advertising Fundamentals Certified"

          Google·2015
        • Social Media Marketing Diploma

          Education For Employement·2015
        • Google Adwords

          Google·2015
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