OA
Ola Mohey elden Abd Elraouf
The secret of life is Pursuit.
Hadayek October, Giza, EgyptWork Experience
Growth marketing ManagerFull Time
Feb 2020 - Nov 2023 -3 yrs, 9 months
- Job Details: Managing all the performance marketing app activities including Social media Ads, Affliate, Ad networks, native Ads, and programmatic ads. Set KPIs, and OKRs that can help to settle the procedures and achieve the growth target. Create Sales Funnel of user journey in the app to optimize the results. Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand. Managing all Mobile app marketing activities and analyzing data using Appsflyer, Google Analytics, Firebas, Mixpanel, Smart Lock, and web engage. Prepare planning and strategy and then guide the performance team how we are going to execute. Design the best practice performance systems, processes and Standard operating procedures. In addition, increasing levels of marketing automation. Creating Quarter, and Annual performance Roadmap to overcome business challenges. Set up Media buying For Social network Ads such as Instagram, Twitter, SnapChat, TikTok, Youtube, Apple Search Linkedin and Google Ads. Monitoring Journeys on a monthly basis with customer success specialist using web-engage tool to handles emails, push notification, sms, In-app messages, etc. Manage all paid marketing campaigns & adjust tactics to meet objectives and budgets. Set up the SEO Plan, auditing website, Keyword research. Analyzing and monitoring SEO using Google Analytics, Google Console metrics, keywordtool.io, and semrush. Identifying, developing & optimising growth channels to drive revenue growth. Activate new channels by A/B testing and evaluate how it effective to work on. Work closely with performance team on how to execute the media buying. Lead brainstorming sessions, new business pitches and train digital team as required. Using Google sheet, and google data studio for Building process, system, planning, reports, and procedures.
Digital Marketing ManagerFreelance / Project
Medicare Alliance
Feb 2017 - Dec 2017 -10 months
Saudi Arabia
Head Of Digital Marketing DepartmentFull Time
Media Pan Arab
Oct 2015 - Jul 2019 -3 yrs, 9 months
Egypt , Cairo
- Job Details:Accountable for driving growth of Digital channels and hitting campaign/channel targets; Improve market share of direct channels; Train the new comers; Monitor and optimize the accounts to increase brand awareness, visibility, prospect engagement and lead generation; Generating reports with insights to measure the growth rate of websites' traffic; Track effectiveness and return of channel marketing campaigns and report on results to upper management; select keywords and perform keyword research; Analyze Google Analytics data and social media insights to optimize digital strategy and tactics; Go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements; Manage and allocate the paid digital accounts budget to achieve effective returns.
Education
MBA in International Marketing
ESLSCA Business SchoolJan 2018 - Jan 2019 - 1 Year
BS in Faculty of Arts English Department
Cairo UNVIJan 2012 - Jan 2015 - 3 yr
College Diploma in Diploma of Education
Ain Shams University (ASU)Jan 2004 - Jan 2005 - 1 Year
BS in Social Work,
Helwan UniversityJan 2000 - Jan 2004 - 4 yr
Skills
- Startup
- Media Buying
- Performance Measurement
- Google Ads
- Advertisement
- Growth Hacking
- Media Publishing
- Real Estate
- Digital Marketing
- SEO
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Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
Google Analytics
Google·2017Display Advertising Advanced Certified
Google·2015Google AdWords "Google Advertising Fundamentals Certified"
Google·2015Social Media Marketing Diploma
Education For Employement·2015Google Adwords
Google·2015