
nadim naguib fiani
Emerging Brands Sales Manager at Coca-Cola
Alexandria, EgyptWork Experience
Emerging Brands Sales ManagerFull Time
Coca-Cola
Mar 2015 - Present -10 yrs, 4 months
Egypt , Alexandria
- Job Details:• Direct reporting to the Emerging Brands Head Sector, aligned with Regional manager and Depot managers. • Responsible for all sales activity in Alex region through all RTM, Pre-sell, ISD, MDC, CPT, Whole-seller, Key accounts. • Monitor the KPI's report on daily basis. • Revising on daily basis the stock report and link with products provision manager. • Responsible of 29 dedicated Schweppes representatives in achieving sales targets and execution through outlets. • Monitoring RED reports, increase the availability of the Emerging brands through outlets. • Responsible of achieving daily sales target, MTD and YTD. • Assure that all customers have bought our products by revising non-buying outlet report and try to check the non-buying outlet to find the problem and solve it. • Market visits through all 5 depots specially Platinum, Gold and Silver. • Analysis of the Market Share report and find solution to increase it. • Responsible for all Schweppes coolers through region and to assure to be placed in Platinum, Gold and Silver outlets.
Key accounts ManagerFull Time
Coca-Cola
Jul 2014 - Feb 2015 -7 months
Egypt , Alexandria
- Job Details:• Directly reporting to the Regional Manager • Control the Whole Key Accounts budgets. • Managing Key Accounts sales force. • Attainment of the key accounts budget. Key Accounts Branding. • Responsible for trade marketing activities in Alex region. • Responsible for the national Key Accounts chains inside Alex Region. • Handling all consumer engagement activities in Alexandria region. • Responsible for the region key account business plan. • Responsible for achieving Modern Trade and Horeca accounts’ annual growth & annual volume targets. • Establish & negotiate contracts within company's policy. • Building a good sound business relationship with all customers. • Implementation of the Go-to market plans and projects (Sales Buzz, GPX & territory planer) • Monitor the KPI reports (Time Stamp, Truck Utilization, Route Productivity, completion and strike rates) • Stock reports daily monitoring. • Monitor the reports on all relevant competitor activity including prices, promotions and P.O.S. material. • Set an efficient coverage of the market recommending changes to journey plans in the pursuit of efficiency and optimum distribution. • Achieving the daily, monthly, and annual sales target
Area Sales manager SchweppesFull Time
Coca-Cola
Apr 2013 - Jun 2014 -1 yr, 2 months
Egypt , Alexandria
- Job Details:• Responsible of the implementation of the Schweppes Pre-sell system, routes division and Pre-seller daily visits. • Responsible of 2 sales developer manager and 10 representatives. • Following up reps' credit in the market • Achieve monthly sales target and year to date budget. • Revision of the Rep's KPI's on a daily and monthly basis • Assure that Pre-sell System is well implemented by Reps and Drivers • Following up market on a daily basis • Assure that all customers have bought our products by revising non-buying outlet report and try to check the non-buying outlet to find the problem and solve it • Revising the RED reports on a Daily basis, where u can find some data comparing our performance in the outlet verses the competitor, availability and the coolers abuse • Ensure that all Customers benefit from discounts available; try to make new deals with a high volume outlet
Sales Development SupervisorFull Time
Coca-Cola
Jun 2011 - Mar 2013 -1 yr, 9 months
Egypt , Alexandria
- Job Details:• Responsible for all sales activities of a number of routes • Managing the sales reps, drivers and assistant • Developing the outlets horizontally and vertically • Following up the sales targets and reps credit's • Responsible of Gold and Silver outlets by adding coolers, finding new sales points by using marketing tools available • Responsible of customer classifications and segmentations and try to convert Bronze and Tin outlets to Gold and Silver outlets • From August till September 2011, I was a team member of 3 persons responsible for the implementation the Pre-sell system in Smouha site due to the progress showed during my first 3 months at work.
Education
Bachelor's Degree in commerce
Alexandria University (ALEXU)Jan 2006 - Jan 2010 - 4 yr
High School - Thanaweya Amma
Saint MarcJan 2006
Languages
Arabic
FluentEnglish
FluentFrench
Fluent
Training & Certifications
Diplomats in Negotiation Skills & Marketing Planing
Solution·2014Management Development
Coca-Cola accademy·2013Certificate of Efficient Sales Management
EDGE·2013Certificate of Professional Sales Development Skills
EDGE·2011Certificate of Sales Development Skills
EDGE·2011