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nadim naguib fiani

Emerging Brands Sales Manager at Coca-Cola

Alexandria, Egypt

Work Experience

  • Emerging Brands Sales ManagerFull Time

    Coca-Cola

    Mar 2015 - Present -10 yrs, 4 months

    Egypt , Alexandria

    • Job Details:• Direct reporting to the Emerging Brands Head Sector, aligned with Regional manager and Depot managers. • Responsible for all sales activity in Alex region through all RTM, Pre-sell, ISD, MDC, CPT, Whole-seller, Key accounts. • Monitor the KPI's report on daily basis. • Revising on daily basis the stock report and link with products provision manager. • Responsible of 29 dedicated Schweppes representatives in achieving sales targets and execution through outlets. • Monitoring RED reports, increase the availability of the Emerging brands through outlets. • Responsible of achieving daily sales target, MTD and YTD. • Assure that all customers have bought our products by revising non-buying outlet report and try to check the non-buying outlet to find the problem and solve it. • Market visits through all 5 depots specially Platinum, Gold and Silver. • Analysis of the Market Share report and find solution to increase it. • Responsible for all Schweppes coolers through region and to assure to be placed in Platinum, Gold and Silver outlets.
  • Key accounts ManagerFull Time

    Coca-Cola

    Jul 2014 - Feb 2015 -7 months

    Egypt , Alexandria

    • Job Details:• Directly reporting to the Regional Manager • Control the Whole Key Accounts budgets. • Managing Key Accounts sales force. • Attainment of the key accounts budget. Key Accounts Branding. • Responsible for trade marketing activities in Alex region. • Responsible for the national Key Accounts chains inside Alex Region. • Handling all consumer engagement activities in Alexandria region. • Responsible for the region key account business plan. • Responsible for achieving Modern Trade and Horeca accounts’ annual growth & annual volume targets. • Establish & negotiate contracts within company's policy. • Building a good sound business relationship with all customers. • Implementation of the Go-to market plans and projects (Sales Buzz, GPX & territory planer) • Monitor the KPI reports (Time Stamp, Truck Utilization, Route Productivity, completion and strike rates) • Stock reports daily monitoring. • Monitor the reports on all relevant competitor activity including prices, promotions and P.O.S. material. • Set an efficient coverage of the market recommending changes to journey plans in the pursuit of efficiency and optimum distribution. • Achieving the daily, monthly, and annual sales target
  • Area Sales manager SchweppesFull Time

    Coca-Cola

    Apr 2013 - Jun 2014 -1 yr, 2 months

    Egypt , Alexandria

    • Job Details:• Responsible of the implementation of the Schweppes Pre-sell system, routes division and Pre-seller daily visits. • Responsible of 2 sales developer manager and 10 representatives. • Following up reps' credit in the market • Achieve monthly sales target and year to date budget. • Revision of the Rep's KPI's on a daily and monthly basis • Assure that Pre-sell System is well implemented by Reps and Drivers • Following up market on a daily basis • Assure that all customers have bought our products by revising non-buying outlet report and try to check the non-buying outlet to find the problem and solve it • Revising the RED reports on a Daily basis, where u can find some data comparing our performance in the outlet verses the competitor, availability and the coolers abuse • Ensure that all Customers benefit from discounts available; try to make new deals with a high volume outlet
  • Sales Development SupervisorFull Time

    Coca-Cola

    Jun 2011 - Mar 2013 -1 yr, 9 months

    Egypt , Alexandria

    • Job Details:• Responsible for all sales activities of a number of routes • Managing the sales reps, drivers and assistant • Developing the outlets horizontally and vertically • Following up the sales targets and reps credit's • Responsible of Gold and Silver outlets by adding coolers, finding new sales points by using marketing tools available • Responsible of customer classifications and segmentations and try to convert Bronze and Tin outlets to Gold and Silver outlets • From August till September 2011, I was a team member of 3 persons responsible for the implementation the Pre-sell system in Smouha site due to the progress showed during my first 3 months at work.
  • Education

    • Bachelor's Degree in commerce

      Alexandria University (ALEXU)

      Jan 2006 - Jan 2010 - 4 yr

    • High School - Thanaweya Amma

      Saint Marc

      Jan 2006 

    Skills

    • Sales
    • Analysis
    • Retail
    • Key Account Management
    • Pre-sell system
    • Microsoft Excel
    • Microsoft Word

    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Fluent

    Training & Certifications

    • Diplomats in Negotiation Skills & Marketing Planing

      Solution·2014
    • Management Development

      Coca-Cola accademy·2013
    • Certificate of Efficient Sales Management

      EDGE·2013
    • Certificate of Professional Sales Development Skills

      EDGE·2011
    • Certificate of Sales Development Skills

      EDGE·2011
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