Nadda Nashaat Kamal

Senior Marketing ManagerFull Time

• Job Details:- Developed and executed 360° marketing strategies across digital, retail, and ATL/BTL channels to boost brand visibility and customer acquisition. - Developed and led the execution of integrated marketing strategies across digital, retail, and ATL/BTL channels to drive brand growth, customer acquisition, and revenue performance. - Managed end-to-end campaigns, including seasonal promos, product launches, and influencer activations, ensuring brand consistency and performance KPIs. - Directed a cross-functional team (design, content, media buying, and CRM), setting goals, allocating budgets, and ensuring timely execution across platforms. - Led data-driven performance analysis using key metrics (ROAS, CPA, conversion rates) to optimize campaign effectiveness and budget efficiency. - Collaborated with product, sales, and commercial teams to align marketing efforts with business goals and go-to-market strategies. - Oversaw agency/vendor relationships, content production, and media planning, ensuring high-quality deliverables and strong ROI. - Played a key role in shaping brand tone of voice, creative direction, and customer engagement across social, email, and app touchpoints. - Delivered quarterly marketing reports and presented insights and strategic recommendations to executive leadership.

Marketing ManagerFull Time

Performance ManagerFreelance / Project

• Job Details:Led performance marketing strategies at Founders Media, successfully optimizing campaigns for real estate lead generation and digital advertising for Waya Media. Focused on campaign optimization, scaling, and maximizing ROI.